Two practices on the same street get quoted numbers that are not in the same universe, because a vendor who hears implants or clear aligners prices off the case rather than the work. Answer three questions and you get the band a legitimate provider works inside. Nothing is submitted, nothing is stored.
Run the free tool ↓Choose what you are pricing, how competitive your market really is, and whether the practice is one dentist at one address, a team with associates and hygienists, or offices at more than one address. The band redraws as you tap, no signup, no email wall.
Prefer a full page? Open the What Should You Pay? tool here.
The first answer decides what you are pricing. A build is a scope you can count, page by page. Ongoing work has no such list. It is a standing cost, month after month, against every office in town that also publishes.
Market competitiveness is the answer easiest to read wrong. Population is not the measure. A suburb with two corporate group offices and a DSO-backed practice is harder than a bigger town where three independents last touched their sites years ago. Look at who ranks for your procedures, not the census.
Size is scope, not pride: separate offices are a multiplier, since each address needs its own page, its own Google Business Profile, and its own reviews. The band is provider fees, not media spend, so an implant or aligner ad budget sits outside it and Google Ads is priced separately. The general what should you pay page covers the arithmetic.
There is no score here and no dental average. What you get is a band, plus a red-flag list that does not change with your answers. The useful question is not where your quote sits, but whether whoever wrote it can explain it.
A strong read. Your quote sits inside the band, the scope names pages you can count, terms are month-to-month, and the practice name is on the domain, the site, and the Google Business Profile. Reporting counts new-patient calls, not impressions.
A weak read comes in three shapes. Far under the band is usually a template plan run at volume: a monthly report, no new pages. Far over is not automatically wrong, but it has to name scope you can point at, not the price of an implant case. The third is specific to dentistry: no website number at all, because the site came bundled with the software the front desk runs on.
Illustrative only. Say a dentist is opening her own office in a small town. She taps A new website, Small town / low, Solo / small local, and the tool displays $3,500 to $9,000 one-time. At her stage the flag that matters most is ownership: the agency holding your domain, site, or Google Business Profile instead of you. The fix is clerical, not technical: register the domain in the practice name, open the profile on an account she controls, and have the build quoted separately.
Illustrative only. Now a three-doctor practice in a mid-size city doing implants and clear aligners. On SEO / Local SEO, Mid-size city, Growing, multiple staff, the tool displays $2,400 to $5,600/mo. The pitch they are weighing sits under that band and promises the top of the map pack for dentist near me. Two flags in one line: nobody guarantees Google, and the report counts impressions instead of booked appointments. Open a second office, re-run as Multi-location / franchise, and it displays $3,400 to $7,800/mo. A second address is a second page, a second profile, and a second review stream, not a copy of the first: a local SEO problem before a website problem.
A build quote comes down to a page count. On a dental site the pages that earn their cost are specific.
That list is why a practice site is rarely a small build, and why a serious quote sits where it does. The full trade argument is on our dental and medical page, with detail at websites for dentists and SEO for dentists.
Our published numbers, for comparison. Custom builds run $3,500 to $12,000+ one-time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, $3,500 to $7,500 in competitive metros or multi-location work. Everything is month-to-month, and the practice owns the site, the content, and the accounts. Google Ads has no published fee here: the industry runs on a flat fee or a percentage of spend, and we quote flat after a free consult.
Third-party ad and analytics tags on scheduling and condition pages can carry information tied to an identifiable person, so measurement gets built first-party rather than retrofitted. That is one reason a practice site sits higher in its band than a comparable trade site. We run first-party lead dashboards on more than 20 of the sites we manage; that is analytics and conversion work.
Timing is a budget question too: fourth-quarter unused benefits and the January reset are when patients move, and those pages must exist months before the season. See how long SEO takes, what SEO costs for a dental practice, and what a website costs for a dental practice. Holding a quote? Call or text (407) 694-2055, or ask for a free mockup.
No. Three broad answers give you an industry range, not a price for your office, and a practice can land outside it for good reasons. A quote needs specifics: which procedures earn a page, how many clinicians need a bio, how many addresses, and how much of the current site is worth keeping.
Answer it by scope, not ambition. Solo is one dentist at one address. Associates, hygienists, and a wider procedure mix put you in growing. Multi-location counts separate addresses only, never extra operatories, and it is the size answer that moves the band furthest: a second office repeats the whole local build.
Google now sells ads in and around AI answers, so budget does reach that screen. What no budget decides is the organic answer itself: nothing buys the name an assistant gives when somebody asks who to call about a cracked molar. It is moved by clinician bios with credentials, plain procedure answers, and consistent listings.
It looks cheaper because the build never carries its own price, so there is nothing to compare. Ask for it quoted as a separate line. Then check whose name is on the domain registration, not this month but the month you leave, and which account holds the Google Business Profile.
Ad spend, which you pay the ad platform directly. Third-party software such as scheduling or patient messaging. Photography of the office and the team. And clinical review time, because procedure content no clinician has read is a liability rather than a shortcut.
What Should You Pay?: full tool page and methodology · Marketing for dentists and dental practices · SEO cost for dentists and dental practices · AI Visibility Checker for Dentists · Website Report Card for Dentists · All free tools
Tell us the practice, the addresses, and what is on the site now, and you get an honest quote plus a free concept mockup, yours to keep either way. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.