This is the free Website Report Card, explained for dental practices. Give it one address from your site and it grades six things a crawler can see, then puts the fix beside anything that failed. It reads the HTML your server sends, which is what Google and the AI assistants read when somebody with a cracked molar starts looking at ten at night.
Run the free tool ↓Enter any address on your site: the homepage, a procedure page, or your new patient page. The report comes back on screen in about twenty seconds with every fix listed, no signup, and the box offering to email it to you is optional.
The report hands a dental site six letter grades: Performance, Mobile, SEO, Structured data, Security, AI readiness. Under each are named checks marked pass, warning, or fail, with the fix underneath.
One run grades one page, so one grade is not a verdict on your site. Run three: the homepage, your new patient or insurance page, and the procedure you would most like to see filling the schedule. The useful finding is the spread between them. Front doors get redesigned, while procedure pages get added later by whoever had the template open, and those carry the searches that end in a booked chair.
There is no benchmark here and we will not invent one. The tool has no idea what any other practice scores, so read the checks rather than the letter in the circle. Structured data and AI readiness come back weakest on sites built before either mattered, and both are markup added to pages you already have rather than a rebuild. Performance cannot reach an A on any site, because one item there links out to Google's PageSpeed test instead of measuring. Method and limits sit on the main Website Report Card page.
Neither practice below is real. They show the shape of a report, not a prediction about yours.
A two-dentist general practice grades its homepage. Structured data comes back an F: no JSON-LD, no LocalBusiness or Organization schema, no Open Graph tags. AI readiness flags a missing llms.txt and a robots.txt blocking two AI crawlers. SEO flags no meta description and a title that is only the practice name. Mobile warns on alt text, because most of those images are the carrier logo grid. Most of it is an afternoon: the local schema generator drafts the schema, llms.txt has its own generator, and the robots line is a one-word change. The carrier logos are the real finding, and the fix is not alt text. It is publishing the plan list as dated text on a page of its own.
A practice on a bundled vendor site grades the new patient page where the scheduler sits. Render-blocking files come back high, four vendors deep. The SEO checks read thin, which surprises the office, because the plan list and the procedure copy are painted in by a widget after load and the served HTML barely holds them. A crawler sees exactly what this tool saw.
A clean grade says the machines can read your pages. Whether the visit turns into a booked chair runs on things this tool has no view of.
One constraint shapes how we build for practices rather than how they grade. Third-party advertising and analytics tags do not belong on scheduling or condition pages, so measurement gets built first party from the start: first-party lead dashboards run on more than 20 of the sites we manage. We build with that constraint in mind, and the compliance call stays yours. The trade argument in full is on the dental and medical page, with websites for dentists and SEO for dentists beside it.
Very little on that list is a purchase. A title, a meta description, a schema block, an llms.txt file, and one robots.txt line are an afternoon if somebody in the office can edit the site. Done for you, custom website builds run $3,500 to $12,000+ one time. Ongoing SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or for a practice running multiple locations. Everything is month to month, and the site, the content, and the accounts are yours. Detail is in the website cost answer, the SEO cost answer, and the what should you pay tool. Orlando based, working with local service businesses nationwide since 2008.
The one you most want producing calls, usually a procedure page or the new patient page rather than the homepage. Then the homepage, then a dentist bio. Each run reads a single page, so three runs show how far the interior pages drifted from the front door.
Common, and among the cheapest items to fix. The page carries no JSON-LD, no LocalBusiness or Organization markup, or no Open Graph tags, so search engines and assistants are guessing at your hours, address, and phone. That is markup added to pages you already have, not a rebuild.
No. It reads whether your page is legible to the crawlers those assistants depend on: an llms.txt file, machine-readable markup, and whether robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, or Google-Extended. Google sells ads in and around AI answers, so money buys placement beside them, but no money decides which practice the organic answer itself names.
No. It fetches one public page of your site the way a crawler would, plus robots.txt and llms.txt, and asks for nothing else. The separate question worth asking is which third-party advertising and analytics tags load on your scheduling and condition pages, which this tool does not check.
Two usual reasons. Grades are cached for a day, so a re-run the same afternoon hands back the stored report; the method and its limits live on the main Website Report Card page. On dental sites the other culprit is the vendor platform: if the change lives only in what a widget paints in after load, it never reached the HTML your server sends, and that is all the grader reads.
Website Report Card: full tool page and methodology · Marketing for dentists and dental practices · SEO cost for dentists and dental practices · AI Visibility Checker for Dentists · What Should You Pay? for Dentists · All free tools
Take the fix list and run it in house if somebody there can edit the site. If you would rather see what a practice site built to pass all six looks like, we will build a free homepage mockup, no obligation and yours either way.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.