A patient with a cracked molar on a Sunday night is not scrolling ten blue links. They ask an AI who to call, and they dial the answer. This checker puts three such questions to Google's Gemini with live web search and shows whether your practice was named, or which offices were named instead.
Run the free tool ↓Enter the practice name as your Google listing spells it, the city or town patients drive in from, the service in patient words such as dentist, emergency dentist, or dental implants, and optionally your website, which improves accuracy. The check takes a moment, there is no email wall, and those fields are no place for patient information.
Prefer a full page? Open the AI Visibility Checker tool here.
It asks three questions, the same three a patient works through before booking: who are the best dentists here, which one should I call, and who is top rated on reviews. That third one does heavy lifting in this trade. Somebody deciding who gets to put a drill in their mouth reads reviews for the dentist by name, not for the office.
Back comes a plain verdict, one of AI is not recommending you, you are only partly visible, or AI is recommending you, a tally of how many of the three answers mentioned your practice, the offices recommended instead in ranked order, and under each question the full answer text with its source domains. Read those domains. If an answer about dentists in your town got assembled from review sites and the find-a-dentist directories insurers publish, your own site was never part of the input.
Then run it again with different wording. Dentist, emergency dentist, pediatric dentist, and dental implants are four questions with four different answers, and a practice can own one of them while sitting out the other three. The method and its limits are laid out on the generic AI Visibility Checker page.
No industry average exists for this check, and any consultant quoting one is guessing. The comparison that counts is which practices got named ahead of you in your own city.
A strong result: all three answers name you, your own domain shows up in the source list, and the description matches how you would describe the practice yourself, down to sedation, Saturday hours, and new-patient availability.
A weak result is blunter: invisible, no mention in any of the three answers, and a ranked list of competing offices inside a ten-minute drive. A plans-accepted page built out of carrier logos is an image, and answer engines quote text, not logos. Thirty procedures on one services page give a question about a cracked molar nothing to attach to.
Two things to catch. The count is a count of mentions, so open each answer and read whether you are the name the AI leads with or one tacked onto the end of a list. And watch how you get described: an answer that reads a family practice as a cosmetic office loses the patient filtering on coverage first.
Both runs below are made up for illustration, not case studies.
Say a four-operatory family practice in a suburb, one dentist, mostly hygiene and crowns, most PPO plans taken. Run as dentist plus the city, the verdict comes back AI is not recommending you: zero of three answers name it, six other offices fill the ranked list, and the sources are review sites plus two group-practice sites. Its site never names the towns patients drive in from, and the plan list is a logo grid.
Now imagine a practice built on implants and sedation. Run as dental implants, all three answers name it and its own domain sits in the sources. Run as plain dentist, it drops to one mention in three, with a multi-office group named everywhere it is not. Strong inside the niche, missing from the broad question new patients ask first.
Neither run produces a to-do list; what you get is the gap and the names currently filling it. The work of closing it is ordinary: real pages in patient language, the accepted-plan list in text, one bio per clinician, an llms.txt file, LocalBusiness and FAQ schema, AI crawlers left unblocked, and listings that agree. That is AI search optimization.
Few new patients search once; the sequence runs in four steps.
An answer engine works from what it can read and corroborate across your site, your Google listing, and whichever insurer and health directories carry your name. State it in page text rather than a PDF or a header graphic.
The rules this trade works under shape the fixes: some state boards restrict patient testimonials, review requests cannot be filtered or paid for, before-and-after photos need written consent, and third-party tags do not belong on scheduling pages. We build with those in mind. The longer argument lives on the dental and medical page, plus SEO for dentists, dental websites, Google Business Profile, and reputation management.
The checker is free and stays free, one of more than 50 free tools we publish, none behind an email wall. What it points at is not free: your hours or hired ones.
Our published ranges: a custom website build runs $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or for multi-location groups. A single-office practice in a suburb usually sits in the lower band. Everything is month to month, no long-term contract, and you own the site, the content, and the accounts.
That last part matters more here than in most trades. Practice-management vendors often build the site inside a bundle and keep the domain and the analytics in their own account, so check whose name is on the registration before you spend a dollar improving it. See also what SEO costs a dental practice and what a dental website costs, plus the website report card for dentists and what you should pay.
Both, in separate runs. Dentist is the broad question new patients tend to ask first, and often the hardest one to appear in. Emergency dentist, pediatric dentist, and dental implants each produce their own answer with their own set of names. Knowing you own the implant question and are invisible in the general one changes what you fix first.
It can. Dental office names lean on the same three parts, the town, the word family, the word dental, so near-collisions are everywhere. Enter the name letter for letter as it appears on your Google Business Profile, and add your website, an optional field that improves accuracy. Then read the answer text and source domains under each question rather than stopping at the verdict: they show which office the AI actually meant.
The ad space, yes. The recommendation, no. Google does sell ads in and around AI answers, so paid placement exists on those screens and beside them, and any office or group can buy it. No ad budget decides who the organic answer itself names. Which office that is comes down to what the models can find and corroborate about your practice.
One run per office, using that location's own city, because that is how patients ask and the answers differ by town. Expect uneven results under a single brand. The tool has a daily limit, so spread a long list of offices across days. Merged locations are a common reason a group underperforms its size: each office needs its own page, profile, and reviews.
Probably not. Results move when the model and the web behind them move, so two runs close together on the same wording can come back identical. Change the service wording, which is a different question with a different answer, or return after your fixes have had time to be crawled. One run is a snapshot, not a ranking and not a guarantee.
AI Visibility Checker: full tool page and methodology · Marketing for dentists and dental practices · SEO cost for dentists and dental practices · Website Report Card for Dentists · What Should You Pay? for Dentists · All free tools
Run it above, and if you want a human read on the result, we will build a free concept mockup of your practice site and say plainly what we would change. Orlando-based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.