A homeowner with a move date works through your site and two competitors' in the same half hour, sorting real companies from the rest. A crawler reading that page asks something narrower: what can be confirmed without taking your word for it. This report card reads one address the way a search engine receives it, then grades six categories with the fix under each line.
Run the free tool ↓Enter one address, your homepage or the page you most want found, such as your long distance or apartment moving page. The report comes back in seconds, free, no signup, no email wall.
Six categories come back with a letter each, and the Website Report Card page explains how a grade gets built. Here is the moving part.
Security. One check, HTTPS, pass or fail. Your quote form asks for a date, two addresses and a phone number: a record of when a house stands empty and where its contents are going.
Image alt text. You get back the share of images carrying alt text as a percentage. On a site that sells with photographs of crews and trucks, a registration number inside a photo of a truck door is not on the page.
Title, description, structured data. The title comes back with its character count, and a missing description is flagged. A title that is only the company name plus the word moving says nothing about the lane or the piano the search named. Structured data is three lines: any JSON-LD at all, LocalBusiness or Organization by name, and Open Graph tags, which decide what shows when the page is pasted into a text thread.
The AI lines. They read robots.txt for rules blocking GPTBot, ClaudeBot, PerplexityBot or Google-Extended, and check whether an llms.txt file exists.
There is no moving industry average in this tool, and be wary of anyone quoting you one. The pattern across the six categories says more than the letter.
Strong looks like this: security passing, a title long enough to name what you move, one H1, the page indexable, all three structured data lines clean, nothing blocked in robots.txt. Performance keeps one warning that never clears, for a reason set out on the Website Report Card tool page.
Weak has a shape too, and it is rarely the whole card: the mover who passes security and mobile, holds a fair SEO grade, then drops structured data and AI readiness. Presentable to a customer, close to blank to a machine.
The grader reads one page of served HTML, so a mover can hold a respectable letter and still lose the job to whoever called back first.
Neither company exists. Both show the shape a real report takes.
Say a three truck local outfit grades its homepage. Performance fails on render-blocking files in the head, the estimate widget and the chat script both up there. Page weight warns on the HTML document, and the platform line names the page builder. SEO warns on a title that is only the company name, fails on a missing description, and all three structured data lines come back empty. The description, the alt attributes and a schema block are an afternoon. The platform line under them is a decision.
Now imagine a carrier running interstate lanes, grading its long distance page. Security and mobile pass, but SEO and structured data come back thinner than the page looks in a browser: the estimate form, the inventory list and the valuation options all arrive from a booking widget after load. The grader receives a heading, a photo and a phone number. The AI crawler line then names crawlers as blocked, from a robots.txt rule nobody remembers adding. Neither fix is a redesign: one is text on the page, the other a line in a file.
A grade shows what is missing from the markup, not what belongs on a mover site at all. The moving company page works through that at length; the rest here is text a crawler can read.
The listings half is local SEO, the machine readable half is AI search, and what assistants actually say has its own AI visibility checker for movers.
The report card is free, one of more than 50 free tools we publish, none behind an email wall. Some lines are an hour of somebody's afternoon: a description, alt attributes on the truck photos, a robots.txt rule, a schema block from the local schema generator. Others are the platform underneath, which editing inside a template will not move.
Our published ranges: a custom website build runs $3,500 to $12,000+ one time, and ongoing SEO or local SEO runs $1,500 to $3,500/month for most businesses, $3,500 to $7,500/month in competitive metros or multi location operations. Month to month, and you own the site, the content and the accounts. For this trade, read what a moving company website costs and what moving company SEO costs, or run the pricing tool for movers.
Grade the homepage for a baseline, then grade the page you actually want found. For plenty of movers that is not the homepage: it is the long distance page, the apartment page, or a page for one city to another. The tool grades only the address you hand it.
It does not check credentials, and no automated grader should be trusted to. Where those numbers live still matters: inside a certificate scan or a photo of a truck door, they are invisible to this tool, to search engines, and to anything trying to confirm you are real.
That line looks for LocalBusiness or Organization by name, and MovingCompany is neither, specific and legitimate as it is. The first line passes, since JSON-LD exists, and the second stays open. Declaring LocalBusiness alongside the type you use resolves it. Fill in the street address while you are in there.
Not the recommendation itself. Google does sell ads in and around AI answers, so paid placement there is real and any van line can buy it. What no budget decides is which company the organic answer names when somebody asks who to hire for a move. These checks only ask whether those engines may read your site.
In the trough, not the crush. Whatever a customer finds in peak season was written and indexed months before, and schema, an llms.txt file and real pages for each lane all need that runway. Run it during the busy stretch and nobody has an afternoon to act on the list.
No, and nothing here is a forecast. It grades one page of HTML across six categories. It cannot see your reviews, your Google Business Profile, what the companies around you are doing, or whether somebody answers the phone on a Saturday in July.
Website Report Card: full tool page and methodology · Marketing for moving companies · SEO cost for moving companies · AI Visibility Checker for Movers · What Should You Pay? for Movers · All free tools
Run it above, and ask for the graded report by email if you want the fix list in writing. If you would rather have somebody read it with you, we build a free concept mockup, Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.