Somebody three weeks out from a move has to hand strangers everything they own. Some of them now ask an AI who to call before they ask anyone else. This checker asks Google's Gemini, with live web search, the questions those customers type, and shows whether your company gets named or somebody else does.
Run the free tool ↓Enter your company name, the city your trucks are based in, the service you want checked, and your website if you have one. It runs while you wait, no email wall, and you can run it again for another service or city.
Prefer a full page? Open the AI Visibility Checker tool here.
Gemini gets asked the questions somebody types before a move: who the best movers in a city are, which company to call, who is top rated on reviews. Back comes a verdict, a count of how many answers named you, the businesses named instead, and each answer's text and source domains. The main AI Visibility Checker page covers the mechanics.
Movers is not one search. Run it again as long distance movers, apartment movers, office movers, packing services, piano movers. The gaps show which half of your business the web has never heard of.
No score out of a hundred, no industry average to measure against, just one live reading on one engine. A weak result: the AI is not recommending you, the count is zero, the names on the list are crews you know from the road, and your domain is in none of the sources. Not fatal. It means the web does not say enough about you for an AI to risk naming you.
The middle result is the common shape for an established mover: named in the general question, missing from the reviews one, or named where the yard is and gone for every suburb on your service area page.
A strong result is more than spotting your name. You show up across the questions, the answer describes the work you actually do, and one source is your own site. The tool reads live search at that moment, so results move between runs. Google sells ads in and around AI results, so ad budget does reach that screen. The organic answer is the part money cannot settle: no ad spend decides which moving company the AI names when it recommends one.
Both are invented, not real results.
Say a two-truck local outfit enters its name, its city, movers, and its website. The verdict says the AI is not recommending them, the count is zero, six other names fill the list, and the source chips are directory and review-aggregator domains. Theirs is nowhere. Their Services page is eight bullets, so nothing answers what a two-bedroom local move involves in a form anything can quote. Nothing declares the company in machine-readable terms, which is what a schema block and an llms.txt file are for. And the phone number is written three ways across their listings.
Imagine a mover running local jobs midweek and interstate loads a few times a month. As movers it gets named once and skipped twice. As long distance movers it gets named in none, with van line brands in every slot. The site explains why: the interstate side is one paragraph on the About page. No page states the USDOT and MC identity, the lanes they run, or how a weight-based estimate is built. Until that page exists, the long distance question has nothing to name.
The same list you would recite on the phone, put where a person and a machine can both read it.
The full argument lives on the moving company page, the listings and review side under local SEO, and the structural work that makes an AI comfortable citing you is AI search optimization.
Most of that list is work, not spend. If you hand it off, our published ranges: ongoing SEO or local SEO runs $1,500 to $3,500 per month for most businesses, and $3,500 to $7,500 per month in competitive metros or multi-location operations. A custom build runs $3,500 to $12,000+ one time. Month to month, no long-term contract, and you own the site, the content, and the accounts.
For trade-specific numbers, read what SEO costs a moving company and what a moving company website costs, or run the What Should You Pay tool for movers. To grade the site itself rather than the AI answer, use the report card for movers. More than 50 of these free tools are published here with no email wall, and we are Orlando-based, working with local service businesses nationwide since 2008.
It asks Google's Gemini with live web search. Gemini is the engine behind Google's AI Overviews, the biggest AI answer surface, so it is the one worth checking first. ChatGPT and Perplexity are not queried here, so treat this as a read on one engine, pulled live the moment you run it.
Start with movers, then run it again for each thing you sell: long distance movers, apartment movers, office movers, packing services, labor-only help, piano movers. To an AI those are different questions with different answers and different competitors. Companies named for general moving work often disappear from the long distance answer.
Start with the city your trucks are based in, because that is where your address, listings and reviews agree. Then run it again for each suburb you claim on your site. If you are named where the yard is and nowhere else, those service area pages are not corroborated anywhere the AI can see.
Common, and not a glitch. Those brands have been written about across the web for years, so they are easy to corroborate. You will not out-publish them, but you can out-specify them. A national brand cannot say which downtown buildings only allow moves before noon. You can.
Not the recommendation itself. Google does sell ads in and around AI results, so advertising money reaches this part of the page and placement there is genuinely for sale. What no budget buys is the organic answer: nothing you spend decides which mover gets named when the AI picks one.
Both, in that each is a snapshot. The tool reads live web search when you run it, and Gemini rebuilds the answer every time, so two runs an hour apart can name different companies. Use it as a reading, not a ranking report. To check whether recent work moved anything, run it several times across a few weeks.
AI Visibility Checker: full tool page and methodology · Marketing for moving companies · SEO cost for moving companies · Website Report Card for Movers · What Should You Pay? for Movers · All free tools
Send us your site and we will do a free audit and a mockup of what your moving pages could look like, no obligation. Or call or text (407) 694-2055 and we will talk it through.
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