Tell us about your business and AI drafts a 750-character description that follows Google’s rules. A built-in pass/fail checklist then proves it will actually publish, no URLs, no phone numbers, no sales talk.
Free, no signup. Checked live against Google’s 750-character limit and content policy.
The first 250 characters (to the marker) are what most people see before tapping "more." Lead with what you do and where.
Your Google Business Profile description is one of the few places you control the words customers read before they choose you. Google enforces real rules on it, and a draft that breaks them either gets rejected or quietly stripped. This tool drafts a clean, honest description and then runs a deterministic checklist on it so you can publish with confidence.
Google gives you up to 750 characters of plain, factual prose about your business. What it does not allow: URLs or web addresses, phone numbers, promotional or sales language, special offers and discounts, prices, and misleading or low-quality content. ALL-CAPS shouting and gimmicky formatting can also get a description rejected. The checklist on this page tests every one of those rules against your exact text and shows a clear pass or fail for each.
The validator runs entirely in your browser. Paste any draft, or generate one with the writer, and it counts characters live, scans for links and phone numbers, flags clear promotional triggers like sale, discount, and call now, and detects ALL-CAPS shouting. It separates hard violations Google rejects (in red) from softer cautions like the word offer or save that can appear in honest prose (in amber), so it never blocks you over normal wording. Because the rules are deterministic, the same text always gets the same result. Fix the red items, watch them flip to a green check, and you have a description that will publish on the first try.
SEMrush offers a free description generator, but it email-gates the result and does not enforce Google’s actual limits. Ours is free with no signup, and it goes further: it holds you to the real 750-character cap and Google’s content policy with a pass/fail checklist, so the text you copy is text that actually goes live.
The Pro service writes and publishes your description, services, and weekly Google posts so your profile stays active and ranking.
Get early access, book a free call →A clean description is one piece. We optimize the full Google Business Profile, site, and SEO together. Free audit or mockup.
Get a free mockup or audit →Or call/text: (407) 694-2055Two separate things share this page. The writer takes your business name, main services, service area, and a tone, sends them to an AI model, and asks for one description that fits inside Google's 750-character cap. The prompt tells the model to write plain factual prose, to leave out web addresses, phone numbers, prices, and sales language, and not to invent years in business, certifications, or any claim you did not supply. If the draft still comes back long, the server trims it at the last complete sentence.
The checklist underneath does not depend on AI at all. It runs in your browser on whatever text is in the box, drafted here or pasted from your existing profile, and tests five things: the character count against 750, web addresses, anything shaped like a phone number, promotional wording, and ALL-CAPS words. It separates hard fails Google rejects, such as call now or a dollar figure, from softer cautions like free estimate that show up in honest prose. Because the rules are fixed, the same text always returns the same verdict.
What it cannot do is decide anything. It is not Google, it cannot preview a review decision, and a description can be rejected for reasons no pattern match catches, mostly accuracy. It cannot verify a single claim you make about your business. It does not see your profile, categories, photos, or reviews, so it says nothing about the rest of the listing. The writer also needs our API key to be live; when it is not, paste a draft and the checker still works. Both are free with no email wall, like the more than 50 free tools published at kellywm.com/tools, and the wider profile work sits under Google Business Profile.
Not necessarily. Only Google approves a description. The checklist covers the rules that are mechanical: length, links, phone numbers, promotional phrases, and shouting. It cannot judge whether what you wrote is true, and accuracy is the rule Google enforces that no script can test. Clear the red items, then read the text once more yourself before you paste it in.
The checklist does not send anything. It runs in your browser, so text you paste stays on your machine. The writer is different: your business name, services, area, and tone go to an AI model through our server to produce the draft. No signup, no email address. Keep anything confidential out of those fields.