Google Business Profile category finder.

How it works

Describe what your business does and name the one service you most want to be found for. The AI returns a single best-fit PRIMARY category (the heaviest-weighted choice), 2 to 5 smart SECONDARY categories for the other services you really offer, a one-line reason for each, and a warning against the "sounds close enough" broad category owners often pick by mistake. No key required to browse the built-in list of common categories, which is curated especially for local trades.

Why specific beats broad

Choosing Contractor when you are really a Roofing contractor, or Restaurant when you are a Pizza restaurant, throws you into a giant pool of businesses that do not do what you do. The more specific and accurate your primary category, the more relevant Google considers you for the exact searches your customers actually type. Specific also means less wasted competition and clearer expectations for the people who click.

How we compare to the paid tools

Paid options like GMBeverywhere and Local Dominator / Merchynt lock category research behind a browser extension or a subscription. The free tools that do exist usually just dump the entire Google taxonomy on you with zero guidance, so you are left guessing. Ours is free, gives you an AI recommendation that names the single most-specific primary with reasoning, and still ships a searchable list so it is useful even before any setup.

Pro tips

• Pick one primary category and make it the most specific accurate fit, not the broadest one.
• Only add secondary categories for services you genuinely perform, irrelevant ones dilute your profile.
• If a more specific category exists than the one you have, switch to it.
• Revisit your categories every few months, Google adds new ones and your services change.
• Match your category to your services list, your photos, and your description for a consistent signal.

Frequently asked questions