A patient with a locked-up neck calls two or three practices and books with the first human who answers. The rest of your inquiries arrive as forms at nine at night, texts nobody sees, and calls that ring out while you are in an adjusting room. This is the layer that catches all of it: the intake, the phone paths, the follow-up, and one dashboard showing which source produced the visit.
Book a free consultation →Practices usually call us about being found. Often the finding works fine and the losses happen later, in the ten minutes when a person in pain decides who to call. Nobody measures those ten minutes, which is why the problem survives for years.
Being found is separate work, covered under SEO for chiropractors and, for the map pack, local SEO for chiropractors. This page is the layer above the channels: an organic visit, a paid click, a map listing, an AI answer naming your practice, and a referral all land in the same place, and what happens next is one job. The free website report card reads the site side in a couple of minutes.
This is not one product. It is a set of small, specific pieces, and each one quietly costs a practice visits when it is missing.
Which page carries the ask, and where it sits, is the analytics and CRO half of the same job. The service in general is on the lead generation hub.
Chiropractic inquiries do not arrive at one speed. Acute pain is decided in minutes, by whoever picks up. Considered care, meaning prenatal, pediatric, sports, headaches, disc problems, gets decided across days or weeks of reading, usually at night. One generic contact form serves neither lane.
The real constraint is the desk. The same person answers the phone, rooms patients, handles the insurance question, and closes out the day, and the schedule has a midday gap and a closed day midweek. A capture system that only works while somebody is watching it is not a system. Text back, defined after-hours behavior, and routing exist so the practice keeps the patient during the hours it cannot pick up.
Money and logistics screen harder than anything on the services page: which plans you accept, what a visit costs without insurance, whether X-ray is on site, whether you see kids, where to park. Publishing those plainly takes the repeat questions off the phone and leaves the desk the calls that are closer to booking.
One caution belongs here more than on most pages. Intake forms, chat widgets, call recordings, and lead notifications can all end up carrying health information. Ours ask what is needed to schedule and route a visit, not a symptom history. Notifications stay thin, so a phone screen shows enough to act on and nothing more. We do not build audiences around health conditions, and call recording is your decision, since consent law varies by state. None of that is legal or compliance advice, and whoever handles compliance for your practice governs what ships.
Most of what gets sold as lead generation points at strangers. In a chiropractic practice a good share of the next ninety days is sitting in a list you already own: care plans that stopped at visit four, patients who traveled in July and never rebooked, the annual flare that turns up every spring.
That is capture work rather than traffic work, and its calendar is unusual. Chiropractic volume follows benefit design more than weather. Deductibles reset on January 1, which brings one group in and makes another postpone, and flexible spending dollars expire at year end, which is why a note about using them wants writing in early November rather than on December 20.
The site side is smaller than it sounds. A rebooking path that lands on a page which actually books, links that survive being forwarded in a text, messages that reference the practice and never anyone's condition. Clinical records stay in your practice management software, and we do not touch them.
Reviews close the same chain, as a step when a plan of care wraps rather than as a campaign. Ask every patient the same way, never sort by who seems likely to leave five stars, and never attach an incentive. We built a one-tap review-request tool for a New Jersey glass and mirror shop for exactly this reason: if asking is not easy, it does not happen. The rest sits under reputation management.
Many practices sit on a chiropractic website platform where the site, the condition articles, the form, and the lead history are all rented. That holds up until you want the record. Then the leads turn out to live in somebody else's login, and the export arrives partial.
Where this sits next to everything else a practice might spend on is the longer read in chiropractor marketing, and the whole picture is on the chiropractor overview.
Four steps, in this order.
Questions before any of that? Call (407) 694-2055 or email [email protected].
There is no single price, because this is assembled from parts and no practice needs all of them at once. Every figure below is already published elsewhere on this site.
Everything ongoing is month to month, and you own the site, the content, the accounts, and the lead history. For a rough range before talking to anybody, the free what should you pay tool gives you one in a minute.
Because ranking delivers somebody to the site and stops there. The chain after that has several steps, and each loses people: the page they land on, whether there is an obvious way to reach you, whether the phone gets answered during adjusting hours, how long a form sits unread, and whether anyone follows up when it goes quiet. Most practices buy more traffic before checking that chain.
The point is the opposite. Most of these pieces exist precisely because the desk cannot be watching: the automatic text back on a missed call, the routing rule that flags an inquiry nobody has touched, the follow-up that runs on its own. Intake that scopes the visit also shortens the callback, because whoever picks up already knows why the patient reached out.
No, and be wary of anyone who does. Too much depends on your market, your pricing, your hours, and how your practice answers. What we can do is concrete: tag every call, form, and booking click to its source, show how long each waited for a reply, and fix the step that is losing people. You get evidence you can act on rather than a promise.
Not by design. Intake asks what is needed to schedule and route a visit, not a symptom history, and notifications stay thin so a phone screen shows enough to act on and no more. Anything conversational is scripted from answers you approved rather than generated. That is not compliance advice, and whoever handles compliance for your practice has the final say on what ships.
No. Your scheduler and your practice management system keep doing their jobs, and clinical records stay where they are. This is the layer in front of them: the paths that get a patient to the right place, the tracking that says which source sent them, and the follow-up for people who never got that far. Where your scheduler allows it, booking clicks get tagged too.
You keep it. The record sits on your own site, it exports, and it is not behind our login. Same for the website, the content, and the accounts, all in your practice's name. Everything ongoing is month to month with no long-term contract, so parting ways means taking the whole record with you and handing it to whoever comes next.
Lead Generation services · Chiropractors: industry overview · SEO for chiropractors · Local SEO for chiropractors · Websites for chiropractors · What should you pay? (free tool)
Book a free consult and we will walk the whole path with you, from the page a patient lands on to who follows up three days later. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.