We do not sell a posting retainer to practices, and nothing on this page is a roundabout way of selling one. Most of what makes social work for a chiropractic office lives on the website: link preview cards, review display, photos that load, tagging that shows whether a visit from a feed ever became a booking. The rest is cutting writing you already paid for into posts, carefully, because a licensed provider cannot say everything in public.
Book a free consultation →Someone in acute pain rarely scrolls their way to a chiropractor. That decision gets made inside a search app in a few minutes, and a post has no route into it. The two kinds of patient a practice hears from, and how differently they search, are laid out on the chiropractic marketing page. What matters here is the slower one: the person weighing a course of care over several days, who asks a coworker first and looks you up more than once before the phone comes out.
That second patient is where a feed earns its keep, and the job is narrower than most social pitches admit. It is a credibility check. Someone got your name from a neighbor, types it into an app, and wants three things confirmed: the office is real, somebody was there recently, and the doctor looks like a person they would let touch their neck. Four posts from two years ago answer that badly.
The other honest use is holding on to people you have already treated. Care lapses. Patients finish a plan, feel fine, drift off, and come back when something flares. A feed keeps your name in front of them cheaply, which matters more here than in a trade a household calls once a decade.
What it is not is where new patients come from. That demand gets captured in search results and on the map listing, which is what local search work for a practice covers. The social media page makes the case for the channel in general; what follows is what changes when the account belongs to a licensed chiropractor.
Most of what makes social useful to a practice is not posting. It is site plumbing, which is why we treat it as part of building the site correctly rather than something billed later.
Plenty of what gets sold to practices as social is a template feed: a stock spine graphic, a posture tip, a holiday image, a wellness fact, all of it identical to the practice two towns over. It costs little because nothing in it came from your office, and a follower learns nothing about your practice from it.
The alternative is not more creativity. It is reuse. When we are already writing for the site as content marketing, a page on a condition you treat, a page on what happens at a first visit, an answer about which plans you accept, the posts are written already and only need cutting down. We publish at that volume ourselves: the learning library on our blog holds 361 in-depth guides.
Say you publish one page a month about a condition you actually treat. That is a short post describing the symptom in the words patients use, a second answering the question they always ask about it, a photo of the room where you treat it, and something to link the next time a person asks in a comment. One piece of writing, several weeks of material, none of it invented for the feed. The chiropractic marketing guide covers the wider content picture.
What we cannot supply is the part only you have: the office, the staff, the new table, the doctor at a Saturday 5K. Nobody who has never been in your building can produce that.
This is what separates a chiropractic account from a landscaper's, and it is where offices get into trouble without meaning to.
The person with the photos is the person in the building, usually the front desk or an associate, not the doctor and never somebody in another state. The routine has to survive a schedule that fills without warning.
What that looks like: a short written list of what to photograph and what never to photograph, a small set of approved captions and stock answers so nobody is composing compliance-sensitive text between adjustments, a scheduling tool set up once, and a cadence you can hold in a busy week. A pace the desk can keep through flu season and a doctor's vacation matters more than any number of posts.
We are not the ones holding the phone. Nobody here logs into a practice's account to publish daily, sit on comment threads, or answer direct messages. Some shops do that well. Selling a thin version of it to a licensed provider, where one careless reply is a disclosure, would be worse than not selling it at all.
No monthly social number appears anywhere on this site, and that is deliberate: there is no posting package to put a price on. For a practice the work attaches to something we do sell, and those prices are already published.
Anything ongoing is month to month with no long contract. Accounts get opened under the practice's own email, never ours, and the photos and captions stay yours whether we keep working together or not. If you would rather weigh the build or the search work before talking to anybody, the what should you pay tool prices those two for free with no email wall; it does not price the social pieces. We will also build a free homepage mockup for your practice before you spend a dollar.
Ask on the call and you will get a straight answer. These are the situations where we would tell a practice to spend somewhere other than a feed.
If none of those describe the practice, a feed is worth a proper setup. Book a free consult, or call or text (407) 694-2055.
Only with that patient's written authorization, and even then think about the second issue. A posture or imaging comparison implies a result, and what a licensed provider may show and claim varies by state board. Get the authorization on file, keep the caption inside what your board allows, and have whoever handles your compliance look at the format once before it becomes a habit.
Do not answer in the thread. A public reply that gives advice, or that reads as though you know their history, confirms a relationship you should not confirm in the open. Thank them in general terms, invite them to call the office, and take the specifics to the phone. Write that response once and keep it where whoever checks the account can find it.
Only with that patient's written authorization, and with thought about what the clip claims. A video of someone on the table identifies them to anyone who knows them, even from behind, and a caption promising instant relief reads as an outcome claim your board may not allow. Technique demonstrations on a staff member who has agreed in writing avoid the first problem entirely. We do not shoot video, but the routine we write says what may be filmed.
Start with one, chosen by who fills your schedule. A practice seeing many older patients or families often finds them on Facebook. One built around athletes, prenatal or pediatric care, with an office that photographs well, often leans toward Instagram. Whichever you pick, keep it current and matched to the map listing before opening a second. We make that call with you on the consult, from your own patient mix rather than a platform ranking.
Not in any direct way. Map results for a search like that lean on the listing, the searcher's distance from you and the site behind the listing, and a posting schedule is not one of those levers. The indirect effects are real but modest: more people looking the practice up by name, one more place the address and hours match. Put search money into the listing and the site, and treat the feed as a way to stay in front of patients you already have.
A giveaway tied to a review is out, because nothing may be offered in exchange for one. A giveaway tied to care, such as free adjustments or discounted visits, can run into state board advertising rules, and offers to patients covered by federal programs such as Medicare fall under federal rules on inducements. If you want to run something, keep it clear of both treatment and reviews, and check it with whoever handles your compliance first.
Not the social work itself, because there is no posting package behind it. The site groundwork is folded into a build, and a build runs $3,500 to $12,000+ one time. Post material costs least when it is trimmed from pages already being written under ongoing SEO, which runs $1,500 to $3,500 per month for most businesses. Account cleanup plus a first run of posts and a routine, bought alone, gets a flat one time quote after a free consult.
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Tell us which accounts the practice has, including the one an associate or a former front desk hire opened, and we will read them against the site and the writing you already have, then say plainly which part of this deserves money. Call or text (407) 694-2055.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.