A dental account has to do three jobs at once: catch the person with a broken tooth this morning, stay in front of the person pricing implants for next spring, and refuse to pay for the person searching for a dental assistant job. Most accounts attempt all three in one campaign at one bid. We split the work apart and track which calls paid search actually produced.
Book a free consultation →Dental is one of the most heavily advertised categories in local search. Practice groups, franchises, and lead brokers bid on the same terms as the single-location office down the street, so a dental click is rarely cheap and a sloppy account gets expensive fast. The leaks are usually these.
A dental account is really three accounts wearing one name, each with a different urgency, a different value, and a different job for the ad.
Only the practice knows what each one is worth: how many new patients come back after the first visit, what a routine patient contributes across a few years, what an open chair on a Tuesday costs. Those numbers set the ceiling on what a click can cost, so we ask for them early.
The dental calendar has a shape too. Benefits reset at year end, deductibles start over in January, and families schedule around the school year. If your booking pattern follows that, the budget should follow it as well.
Running the account is a set of small recurring jobs. Left alone, each of them costs money.
The honest limit: we control the account, the pages, and the tracking. We do not control what the practice across town bids, or what happens on the phone when a nervous patient calls.
The ad platform can show a click and a call. It cannot show an appointment kept. Closing that gap is most of the value in management.
We run first-party lead dashboards on more than 20 of the sites we manage, so an ad call, an organic call, and a form fill land in one place instead of three. That will not tell you whether the patient sat in the chair. It will tell you exactly where the lead came from.
Dentists advertise under more constraints than most local businesses, and an account that ignores them creates a problem the practice answers for.
We are not attorneys and we hold no dental or healthcare advertising credential. Those calls are yours. Our job is to build the account so your rules are already accounted for.
Much of the dental marketing industry sells one package: a templated site, a shared campaign structure, a dashboard, and a fee set as a percentage of ad spend. Sit with that last piece for a second. If the fee rises when the budget rises, advice to spend more is also advice to pay them more.
The straight answer on ads versus organic search: they are different purchases. Ads are rented and work the day they launch, then stop the day the card stops. Organic rankings take months and keep working without ongoing spend. Running ads does not lift organic rankings. Most practices want both, with paid search covering the gap while SEO for dentists, the map pack, and the Google Business Profile catch up. If the site is the bottleneck, start with the website and the dental website design guide. The dental and medical overview shows how the pieces sit together, and AI search is now its own job.
Four steps, and nothing is charged for the first one.
On the fee, the industry uses two models. Some agencies take a percentage of ad spend. Others charge a flat monthly management fee whatever the budget. We use the flat model and do not publish a single figure, because the honest number depends on how many services, how many locations, and how much work the account needs. It is quoted after the free consult.
Your ad budget is separate. It sits on your own Google account and card, is never marked up, and you can change it whenever you want. If the site or the landing pages need building first, a custom-coded build runs $3,500 to $12,000 or more, one time. Ongoing SEO, if you want the organic side running too, is $1,500 to $3,500 per month for most practices, or $3,500 to $7,500 per month in competitive metros and multi-location groups. If you want a benchmark before talking to anyone, run the what should you pay tool or read the website cost guide, both free, and a free mockup is how we start anyway.
A flat monthly fee, quoted after a free consult. There is no published number, because a single-location practice running two campaigns and a three-location group running twelve are not the same job. We do not take a percentage of ad spend, so the fee does not rise when your budget does.
It depends on your market and which services you advertise, and dental click prices vary a lot between metros and procedures. We are not going to invent a figure to sound confident. On the consult we give you an honest floor for your area: the level below which there is too little traffic to manage well.
No, and we will not pretend otherwise. New patient numbers depend on your prices, your plans, your reviews, your schedule, and how the phone is answered, none of which live inside an ad account. What we commit to is a properly built account, waste cut out of it, and reporting that shows where calls came from.
Call tracking numbers. Paid search calls route through a tracked number that reports which campaign, which ad, and which search term produced the call, so paid calls stay separable from organic and referral calls. Whether the caller became a booked patient still lives in your practice management system, which is why we reconcile the two monthly.
Yes. It is your account and your budget, so it can be paused, reduced, or restarted whenever you want. One honest caveat: a paused campaign loses momentum, and restarting usually means a stretch of gathering data again before it settles. Dialing the budget down often works better than switching it off entirely.
Yes. The work is remote by nature: account build, landing pages, tracking, and reporting happen the same way wherever the practice sits. We are based in Orlando and take on work nationwide, and calls and texts reach the person doing the work, not an account manager relaying messages.
Google Ads services · Dentists and dental practices: industry overview · SEO for dentists and dental practices · Local SEO for dentists and dental practices · Websites for dentists and dental practices · What should you pay? (free tool)
Book a free consult and we will look at your market, tell you which dental searches are worth buying, and quote a flat monthly fee only if the numbers hold up. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.