Somebody with a cracked tooth searches, and the search decides who gets the call. Somebody who has put off the dentist for years looks at the room, the faces and the date on the last post before booking, and that second person is who a practice's social accounts are for. No posting package is sold here, so this page covers the work that exists: groundwork coded into the practice website, captions cut from the practice's own pages, and written rules for what an office may say in public.
Book a free consultation →A new patient's search starts with coverage: does the office take their insurance, is it accepting new patients, how soon can somebody be seen. None of that gets answered in a feed. A person with a broken molar types the question into a search box, and the office that answers it plainly tends to get the call, so that half of the pipeline is won in search and on your Google Business Profile. Local SEO for dentists is that work, and the dental SEO guide covers the searches involved.
Social earns its keep later, once somebody already has your name from a neighbor, a coworker or an insurance directory. They search the practice, and whatever carries that name comes up next to your website: a Facebook page, some photos, a few reviews, the date of the last post. Three jobs come out of that.
What it is not is a tap you can open when next week's schedule looks thin. That is worth knowing before anybody quotes you a monthly number for it. How social fits a local business of any kind is laid out on the social media hub.
A lot of dental recommending happens in private: a spouse asks who you are seeing, somebody in a neighborhood group asks for a gentle dentist and gets a link back. What shows up in those threads is built into the website, and it goes on doing its job through the stretches when nobody at the front desk can spare a minute to post.
A card and a tag only help if the page behind them does its job: the plans you accept, the hours, and a plain way to request a visit. The free website report card grades the practice site as it stands, websites for dentists covers a rebuild, and the dental website design guide covers what the page itself should do.
Dental social has a look everybody recognizes: a cartoon tooth, a Children's Dental Health Month graphic every February, a holiday greeting stamped with the practice logo. Nobody here sells that calendar, and patients scroll past it anyway.
What we can do is keep the writing from being done twice. When a practice already runs content marketing with us, the material exists before anybody thinks about a caption: procedure pages in the words patients use, a walkthrough of a first visit for an adult who has not been in for years, a plain answer on what a crown involves, a clear list of the insurance plans you take. Each of those is several posts, and cutting one down is a small step rather than a project.
Timing matters here, because dental interest moves with the benefit year and the school year rather than the weather. On calendar-year plans, questions about an unused annual maximum tend to come in the fall, and questions about a reset deductible in January. A post can be written the week you want it. A page answering the same question needs months live before search is likely to surface it, so the page gets written first and the post is trimmed from it when the season comes round. How long SEO takes explains that lead time.
The pictures still have to come from inside the office, and the person holding the phone is usually an assistant or a hygienist between patients. A new operatory, a team member's tenth year, a Saturday at a school health fair: real things to post, if somebody takes the photo. If no one on the team will, that is better said on the free consult than discovered a month in. What we can build is the routine around it, written down: which moments in the office are worth photographing, who is allowed to take the picture, what goes under it, and what happens in the weeks the schedule runs long and nothing gets posted at all.
Patient privacy does not end at the front desk, and on a practice account it is usually broken by something friendly rather than something careless. If none of this is written down in your office yet, it is the first thing to write.
None of that makes a practice unmarketable. It decides where the tags go and who is allowed to press post. We build with HIPAA-conscious intake in mind, and we are not your compliance counsel: your state board's rules and your own attorney decide what the office may publish. How privacy shapes the rest of a practice's marketing is covered on the dental and medical page.
No posting package sits behind this page, so a dental practice pays for the work in one of four ways: two with published prices, two with a flat quote after a free consult.
Everything ongoing is month to month with no long contract behind it, and the site, the writing, the photos and the accounts are yours, opened under a practice email address rather than ours. For the website and the search work, the free what should you pay tool sketches a fair range before you call. Social work is outside what it prices, which is why that part gets a quote instead. We will also build a free concept mockup of the homepage before anybody signs anything.
There is no posting desk here: nobody on our side watches the comment threads or the message box, there is no video crew or influencer campaign, and nobody here sells follower growth. In a dental office that is the safer arrangement anyway, because whoever answers a patient in the practice's name should be somebody the practice employs, has trained on the rules above, and can supervise.
A platform decides who sees a post, so a count of new patients from a feed is not something anyone can honestly put in writing. No proposal from us will carry one, or a follower target either. What you get instead comes out of your own dashboard: visits that arrived from a profile link, and whether any of them went on to request an appointment.
You can try our work before you call. More than 50 free tools sit at kellywm.com/tools with no email wall, including the AI visibility checker. When you are ready, book a free consult, call (407) 694-2055, or send a text.
Yes, with the patient's written authorization, and the form should list every place the photos may appear. One written for the website alone is a weak basis for an Instagram post. Post each pair unedited. Authorizations can be withdrawn, so keep each signed form with its photos and know how the office would take a set down. Your state board may also have rules on comparative images, worth reading before the first pair goes out.
A written policy, before anybody is encouraged to post. Decide who may film, what may be in frame, who approves a clip, and which account it posts to. Film in an empty operatory with the screens off and the schedule out of shot, and have a second person watch every clip through before it goes anywhere.
Move it to the phone. Keep one scripted reply that thanks them, gives the number and the hours, and says the office does not discuss symptoms or treatment in a message thread. Then call back if they left a number. Staff often answer that box from personal phones, and the history sits inside a platform account you do not control.
That is for the practice and its counsel to decide, not whoever sets up the ad account. A request form is where a standard conversion setup would place the tag, and booking pages are among the places health privacy regulators have warned about third party tracking. If the answer is no, a campaign can still be judged: the ad link carries a source tag, and the practice's own dashboard counts the requests that arrive from it without passing the visit to the platform.
Only if the office will photograph its own work and its own people often enough, with authorizations on file for any patient in frame, that the account does not go stale. A general practice seeing families often gets more from a Facebook page kept current, since that is the page a neighbor links when somebody in a town group asks who to see. If an old account from before a sale or a move still carries the practice name, retire it before opening anything new.
The parts that cannot be done between patients: retire the duplicate and abandoned social profiles, match the name, address, hours and link everywhere they appear, build and test the preview cards, process the photo set once, wire the review display into pages you own, and tag the links so their posting shows up in reporting. Then write the routine down so it survives the person.
It depends on what the work rides with. Account cleanup, the opening posts and a written routine are one flat quote after a free consult, with nothing monthly after it. The site pieces come inside a custom build, $3,500 to $12,000+ one time. With ongoing SEO running, $1,500 to $3,500/month for most businesses, captions come out of that writing, and paid social, where a feed fits the goal, gets its own flat quote after a free consult.
Social Media services · Dentists and dental practices: industry overview · SEO for dentists and dental practices · Local SEO for dentists and dental practices · Websites for dentists and dental practices · Google Business Profile for dentists and dental practices · Reputation management for dentists and dental practices · What should you pay? (free tool)
The free consult starts where a new patient starts: a search for the practice name, a look at what comes up beside your website, and a check on whether an ad platform's tag already fires on the appointment request form. Call or text (407) 694-2055 to set up that first look.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.