The short answer: A custom website build runs $3,500 to $12,000 or more, one time, and most single-location auto repair shops land in the lower half of that range. The reason is page count: one shop, one city, and the repairs that actually pay your bills is a smaller build than forty service pages across three towns. Shops climb the range when they add locations, sell tires or parts online, want an appointment flow wired to how the front counter runs, or need a custom tool a template cannot do. There is no ongoing fee for the site itself once it is live, everything is month to month, and you own the site, the content, and the accounts.
Nobody can quote a shop honestly off a phone call and a domain name. The build price tracks how much has to be designed, written, and wired up, and in this trade a handful of things move that more than anything else.
Custom builds run $3,500 to $12,000 or more, one time. That is the range we publish and the range we quote inside. Why a custom site is priced this way at all, and how to read any web quote you are holding, is covered in the website cost guide. Here is what the range means for a shop specifically.
Near the bottom. One location, a focused list of the repairs that pay your bills, your own photos, a phone number that dials on the first tap, a request form that captures the vehicle, local schema so the map listing and the site describe the same business, and pages fast enough to open on a phone in a parking lot with one bar of signal. That is a real site, not a starter site, and for a lot of shops it is the right one.
Through the middle. All of that plus depth: symptom pages, pages for the makes or systems you specialize in, a fleet page with its own request form, your diagnostic and estimate policy written out instead of implied, more photography, and a structure that can keep taking new pages for years without another rebuild.
At the top and past it. Several locations, tire or parts ordering on the site, an appointment flow that matches how your front counter actually runs, or a tool a template cannot do. Custom tools are priced on their own: calculators start at $600, most workhorse tools run $1,500 to $4,000, online ordering and small stores start at $3,500, and Tool Care is $75 a month per tool. We built a one-tap review-request tool for a New Jersey glass and mirror shop, and the same idea works at a repair counter, where the customer is standing in front of you with the keys already in their hand.
Quotes move for reasons you can usually see coming:
Three things sit outside the build price. Ongoing SEO for a repair shop is a separate monthly decision, and a new site does not obligate you to it. Google Ads management is billed on its own: agencies typically charge either a flat monthly fee or a percentage of your ad spend, and we quote a flat fee after a free consult. And AI answers now sit above the results a lot of drivers see. Google sells ads in and around those answers, so that space is not free of paid placement, but no budget decides which shops the organic answer itself names. What decides that is whether your pages state plainly what you fix, where, and on what terms, which is a build question before it is a marketing one.
Get two facts in hand before you compare quotes.
Then read what actually goes into a shop site on our websites for auto repair shops page, or start from the top with auto repair marketing if the website is only one piece of what you are weighing. If your real problem is the map listing rather than the site, local SEO may come first, and we will tell you that on the call instead of selling you a rebuild.
We are Orlando based and have worked with local service businesses nationwide since 2008. You can see a real design concept for your shop before you pay anything: get a free mockup, or call or text (407) 694-2055. The quote comes flat and in writing, the work is month to month, and the site, the content, and the accounts are yours when it is done.
No. The build is one time, $3,500 to $12,000 or more depending on size and features, and there is no ongoing fee for the site itself once it is live. The only recurring items are ones you choose to add: Tool Care at $75 a month per custom tool, and ongoing SEO or ad management if you decide you want them. Everything is month to month with no long-term contract, and you own the site, the content, and the accounts.
There is no fixed number. Start with a page for each repair that actually pays your bills, then add the symptoms drivers type when something goes wrong, then the makes or systems you specialize in. A single-location shop with a focused ticket board needs far fewer pages than a shop covering forty repairs across three towns. Page count is the main reason two quotes for the same trade come back thousands of dollars apart, so ask every quote to name a number.
On the invoice, usually yes. The tradeoff is that most of those sites are one template with your logo dropped in, and the brake page you get is the same brake page hundreds of other shops got, comma for comma. Duplicate copy is hard to rank and harder still to get named in an AI answer. In some programs you also do not keep the site or the domain if you leave, so read the exit terms before you weigh it against a one-time build you own outright.
Websites for auto repair shops · Auto repair marketing · How much does SEO cost for an auto repair shop? · How much does a website cost? · What should you pay tool · Get a free mockup
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.