The short answer: A custom-coded website for an accounting or CPA firm runs $3,500 to $12,000+, one time. Most single-office firms working one metro land in the lower half of that range, and firms go higher when they run more than one office, market a niche across state lines, or carry enough service lines and client types that the page count climbs. What moves the number is page count, how much of the writing has to be built from scratch, and whether an old site has to be untangled first, not the size of the practice. There is no subscription attached to the build, and the firm owns the site, the content, and the accounts.
A website is quoted on how many pages have to exist, how much of the writing has to be built from interviews, and what has to be cleared out of the way first. Accounting pushes on all three.
The general mechanics behind any website price, custom versus template, page count, and who builds it, are in the website cost guide. This page is only how they land on a firm.
The published range for a custom build is $3,500 to $12,000+, one time. Roughly how a firm moves through it:
Some things sit outside that price. Custom tools are quoted on their own: calculators start from $600, most workhorse tools run $1,500 to $4,000, and Tool Care runs $75 a month per tool, all on custom tools. For a firm that usually means a fee estimator or an intake checklist, and more than 50 free tools are already published at kellywm.com/tools with no email wall. A portal built from scratch is its own project, covered in what a client portal costs. Getting the site found afterward is ongoing: see what SEO costs for an accountant.
Being readable by AI assistants is part of the build, not a line added later, because what makes a page clear to a person is what makes it quotable. Be careful with anyone selling AI visibility as its own priced product. Google now sells ads in and around AI answers, so paid placement does reach those screens. What no budget decides is which firms the organic answer itself names. That is earned on the page, and AI search optimization covers how.
It costs more when:
It costs less when:
Worth pricing first: if the site is technically sound and only the content is thin, a rebuild may not be the right spend. That gets its own answer in whether you need a new website or yours can be fixed.
The only way to turn a range into a number is a short conversation about your service lines, the client types you want more of, and what shape the current site is in. Two things you can do first:
What gets built and in what order is on websites for accountants and CPA firms. Pricing, process, and the longer FAQ sit on the accountant services page.
We are Orlando based and have worked with local service businesses nationwide since 2008. The build is one time with no retainer required, anything ongoing runs month to month with no contract, and the firm owns the site, the content, and the accounts. For a number, get a free mockup, use the quote form, or call or text (407) 694-2055.
The published range is the same, $3,500 to $12,000+ one time. Firms tend to land in the middle of it rather than at the bottom, because page count follows service lines and client types instead of staff count, and because every page has to clear the profession's advertising rules before it ships. A single office with a short service list can still start near the bottom of the range.
Usually not. Most firms already pay for one through their practice management software, and the site's job is to hand people off to it cleanly rather than replace it. Documents should never move through a plain website contact form. If a firm does want something built, that is a separate project quoted on its own, not folded into the website price.
Yes, and it is the honest way to hold the number down. Build the core service pages properly, launch, then add client-type and situation pages once the first set has been live long enough to show what people actually click. What does not work is a cheap template refresh that gives every service a paragraph and calls it a website. That is the version firms replace two years later, having paid for it twice.
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.