Most accounting firm websites come from a practice management vendor's add-on or a generic page builder, and it shows: one thin page trying to cover tax prep, bookkeeping, payroll, and advisory work, no clear way to actually start a conversation, and nothing built for how AI search tools read a page. This is the one-time build: a custom-coded site structured around what your firm actually does, fast and clear enough to hold a visitor's attention through tax season and the eight months around it.
Book a free consultation →Open ten accounting firm websites in a row and most look built from the same kit: a hero photo of a calculator and a coffee cup, generic stock language, and a contact form buried at the bottom. A lot of that comes from a practice management vendor's website add-on or a generic page builder theme, and it shows in ways a client notices even without naming what's wrong. It's a big part of why a website stops producing leads a year or two after launch.
Some of that is a website problem and some of it is an SEO problem. If the site itself is solid but isn't showing up in search, that's SEO for accountants or, for the map pack specifically, local SEO for accountants. For more on what a firm's site is usually missing, see accounting firm website design, or run your current site through the free website report card. This page is about the build itself: a custom-coded site structured around what a firm actually does, fast and clear enough to hold a visitor's attention long enough to call.
A concrete build, not a template with your logo dropped in. This is our custom web design work, applied to an accounting or CPA firm.
Where it helps, we also build custom tools: a fee estimator, a document checklist, or an intake form that routes into your process, giving a prospective client a reason to hand over contact information instead of reading a static page and leaving. If your firm runs a client portal, we link to it clearly. If it doesn't yet, whether a client portal is worth adding gets an honest answer during planning. Every page is built to generate a call, a text, or a consult request, not just describe the firm. More than 50 free tools are already published at kellywm.com/tools, no email wall.
Tax season creates a real, measurable spike in search traffic for accounting terms, roughly January through April, and the site has to hold up under it: fast when traffic is heaviest, clear enough for a visitor comparing firms in a hurry to find what they need. Outside that window, the same site carries bookkeeping, payroll, entity formation, and planning questions, the searches that happen the other eight months. A site built for one calendar leaves the other empty.
People comparing accounting firms tend to look at a handful side by side before they call: what services a firm lists, whether the site looks current, and what the reviews say. That's a general pattern in how people shop for a professional service, not a claim about any specific firm's results. Reviews matter here the same as for any local business, but accounting firms operate under advertising rules set by their state board and the profession's own conduct standards. We don't build gated or incentivized review requests, and no page we write promises a refund size, an audit outcome, or any other financial result. If a review request tool is part of the build, it runs through reputation management the honest way: ask a real client, after the work is done, for a real review. If your Google Business Profile needs to match the new site's information, that gets checked as part of the build.
Custom-coded, not a theme from a page builder or a practice management vendor's add-on, with AI search work built in from the start instead of treated as an upsell later. A site built from scratch gets structured around how your firm actually splits its work: tax prep, bookkeeping, payroll, advisory, instead of forcing that into whatever page types a template happens to offer.
Orlando-based, working with local service businesses nationwide since 2008.
The accountant services page covers pricing, process, and FAQ for the whole relationship. This page is specifically about the build.
Four steps, the same for every accounting or CPA firm we build for.
Questions before you start? Text (407) 694-2055 or use the quote form.
A custom-coded website for an accounting or CPA firm runs $3,500 to $12,000+, one time, depending on how many service pages, how much content, and which tools it includes. There's no subscription for the build itself. If you're unsure what's reasonable, the free what should you pay tool gives you a starting range, and how much a website costs covers what drives the number up or down. If you already have a site, the free consult compares fixing it against replacing it.
If a custom tool makes sense alongside the build, a fee estimator or a document checklist, for example, calculators start from $600, most workhorse tools run $1,500 to $4,000, and Tool Care runs $75 a month per tool. That's covered in full on custom tools.
The build is the foundation. Getting found once it's live is separate and ongoing: SEO for accountants runs $1,500 to $3,500 a month for most firms, or $3,500 to $7,500 in competitive metro areas or for firms with more than one office, and local SEO for accountants covers the map pack specifically. Neither is required to launch the site, and both bill month to month with no long-term contract. The free consult gets you an actual number: start through the quote form.
This page covers the one-time build: a custom-coded site structured around tax preparation, bookkeeping, payroll, audit, and advisory work. SEO for accountants is the ongoing work that gets that site found in search results, and local SEO for accountants focuses on the map pack and your Google Business Profile. Many firms need some combination of the three, scoped out in the free consult.
It means the site is written from scratch instead of assembled from a shared theme or a practice management vendor's add-on. Practically, that means faster load times, a structure built around how your firm actually splits its work instead of generic page types, and room for a fee estimator or document checklist that a template usually can't accommodate. You own the finished code and content either way.
No. No honest web design or SEO provider can guarantee a specific number of new clients, and we won't promise one. What we can do is concrete: build a fast, clearly structured site with a real path to contact on every page, so the firm has a real chance to convert the visitors it already gets. Results depend on local competition, your pricing, and how quickly you follow up on leads.
Accounting firms operate under advertising rules set by their state board and the profession's own conduct standards, so we don't build gated or incentivized review requests, and no page we write promises a refund size or an audit outcome. If a review request tool is part of the build, it follows the same honest process as any business: ask a real client, after the work is done, for a real review. Nothing manufactured, nothing guaranteed.
That's built in, not added later. People increasingly ask AI tools the same questions they used to Google: how to find a CPA, what a bookkeeper costs, whether a small LLC needs an accountant at all. Those tools pull from published web content and structured data, so thin pages with no schema markup give them nothing to cite. The build includes both from the start, alongside the SEO work that gets it found.
A custom-coded build runs $3,500 to $12,000+, one time, depending on how many service pages, how much content, and which tools it includes. There's no subscription for the build itself. Ongoing SEO, if you want it afterward, runs $1,500 to $3,500 a month for most firms, billed month to month with no long-term contract. The free consult gets you an actual number.
Timeline depends on scope: how many service pages, how much content needs writing, and whether custom tools are part of it. Most firm websites are planned and built well ahead of the next tax season if the project starts in fall or winter. Starting in January still works. It just compresses the timeline and narrows what can ship before the spring search spike hits.
Websites services · Accountants and cpa firms: industry overview · SEO for accountants and CPA firms · Local SEO for accountants and CPA firms · What should you pay? (free tool)
A free consult starts with a real look at your current site, if you have one, and what it's actually missing, no obligation attached. Call or text (407) 694-2055, or send the details through the quote form.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.