The short answer: A custom website for a wedding planner runs $3,500 to $12,000+ as a one time build. The low end covers a tight, fast site with a curated portfolio, clearly separated packages, and an inquiry form that works on a phone. The high end covers depth: pages for the venues and cities you take dates in, a gallery system you can update yourself, package pages built to be compared, and custom tools quoted on their own. What moves a planner up the range is usually the size of the photo library, how many markets you want pages for, and how much of the intake you want handled before the consultation call.
Two things shape the price of a wedding planner build: photographs and packages. Couples decide with their eyes first, so the portfolio is not decoration, it is the product page. That means real image handling: full resolution files resized properly for phones, galleries that load fast on a venue parking lot connection, captions and alt text written by a person, and a way for you to add a new wedding without calling anyone.
The second thing is your tiers. Full planning, partial planning, and day of coordination are different jobs at different prices, and a site that blurs them collects inquiries you have to sort by hand. Spelling out what each tier includes, and who it is not for, does the first pass of qualifying for you.
Then there is the calendar. A wedding inquiry is almost never for next week. Someone is asking about a date months out, at a venue they may have already put a deposit on. A form that asks for the date and the venue up front is worth more to you than a form that only asks for a message. The site is not closing anyone. It is earning a consultation and giving you enough to walk into that call prepared. How we frame the trade is on the wedding planner services page.
The published range for a custom build is $3,500 to $12,000+ as a one time cost. The generic version of this argument, why custom costs what it costs, lives in the website cost guide. Here is how the range tends to land for wedding planners in particular.
It costs more when:
It costs less when:
Wherever the number lands, the terms do not change: everything ongoing is month to month, there is no long contract, and you own the site, the content, the domain, and the accounts. If you leave, all of it goes with you.
Build in your quiet stretch. A rebuild during the weeks you are running events is how a project stalls for a season. And because a wedding inquiry is for a date well out, a site that goes live now is aimed at couples who are only starting to shop, not at this weekend.
Three things worth doing before any money moves:
One thing to insist on from whoever builds it: know where your inquiries come from. We run first party lead dashboards on more than 20 of the sites we manage, so which page produced a given couple has an answer instead of a guess. If you want to talk through what your build would actually need, call or text (407) 694-2055.
Instagram is where couples find you. Your site is where they decide. A feed is chronological and rented: you cannot sort it by venue, by season, or by package tier, and it does not show up in search the way your own pages can. Galleries on your own site can be grouped the way couples actually shop, and they stay yours. Scope the image work honestly when you price the build, because that is where a portfolio heavy site earns its cost.
Almost never. One site with a real page for each city or region you take dates in does the job, and it keeps everything working together instead of splitting your effort across sites that compete with each other. More markets do mean more pages, and page count is one of the things that moves a planner up the $3,500 to $12,000+ range, along with the size of the photo library you want handled.
Yes, and that is often the smarter order. Launch the core site with your packages and a curated portfolio, then add venue and city pages as you book dates in those places and have photos to prove it. The architecture should be planned for that from day one so the additions slot in rather than getting bolted on.
How much a website costs: the full guide · What SEO costs for a wedding planner · Websites and SEO for wedding planners · How long it takes to build a website · Custom website vs template · See a free mockup of your homepage · The plain-English glossary
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.