The short answer: Ongoing SEO and Local SEO for a wedding planner runs $1,500 to $3,500 a month at Kelly Webmasters and Marketers, and that is where most single market planners land. In a competitive metro, or for a multi location or franchise operation, it runs $3,500 to $7,500 a month. A custom website is a separate one time cost of $3,500 to $12,000 and up, and most planners bundle the build with the monthly work. Everything ongoing is month to month, and you own the site, the content, and the accounts.
Two planners can get very different quotes in the same week and both can be honest. Five things move the number.
How crowded your market is. A county with a handful of planners and a metro thick with venues are two different jobs. In the crowded one, the couples searching near you are the couples every other planner is chasing, so the pages, the reviews, and the profile all have to be kept sharper. Competition is the most common reason a quote moves up a band, and the generic version of that argument sits in our SEO cost guide.
Long lead times. Couples start looking well before the date, and the date is what you are actually selling. Once a Saturday in peak season goes to someone else, no amount of catching up in the fall gets it back. A three month sprint and then a pause works badly here. Your visibility has to stand through the whole shopping window, which makes this a monthly line, not a project with an end date.
How many tiers you sell. Full planning, partial planning, and day of coordination are three different searches with three different price expectations, and destination work adds more. Each tier earns its own page and its own answers. One offering in one city needs a fraction of the content of four tiers across four counties, and content volume is most of what a monthly fee buys.
Photos and proof. Your audience shops with their eyes, so the portfolio carries the pitch, and galleries are heavy. They have to load fast on a phone, the image text has to describe the actual photo, and the reviews and the listing have to stay current, because couples read both before they reach your form. That upkeep sits inside local SEO and Google Business Profile work, not on a separate invoice.
One market or several. One studio in one metro sits in the lower band. Multiple offices, a franchise, or destination work across several states sits in the upper one, because each market adds a profile, a set of location pages, and another competitive set to watch.
$1,500 to $3,500 a month. The band most single market planners land in. It covers a page built for each package tier, city and venue area pages added over time, Google Business Profile upkeep, review work, schema, technical maintenance, and reporting you can read without a translator. That includes a first party lead dashboard, which we run on more than 20 of the sites we manage, so the calls and forms sit in one place.
$3,500 to $7,500 a month. Competitive metros, multi location shops, and franchises. Same work, more of it, plus deeper content and AI search optimization, which is real work at this level rather than a checkbox on an invoice. Whether it deserves your attention yet has its own page: does AI search matter for wedding planners.
The website is a separate line. The build is one time, $3,500 to $12,000 and up depending on size, and most planners bundle it with the monthly. That question has its own answer: what a wedding planner website costs.
Tools and ads are their own lines. A wedding budget calculator starts at $600, most workhorse custom tools like a date availability checker run $1,500 to $4,000, and Tool Care is $75 a month per tool. For Google Ads, agencies charge either a flat management fee or a percentage of spend. We quote flat after a free consult instead of publishing a fee, because ad budgets in wedding markets swing hard by season.
It goes up with a metro full of planners and venues, several markets or a franchise, a long list of tiers and event types, or a site that has to be rebuilt before the monthly work has anything to stand on.
It comes down with one market, one profile, and a focused offering. A newer planning company is often cheaper to work on than an established one, because there are no years of someone else's shortcuts to undo first. Same with a site that has good bones and only needs restructuring.
As a worked example, say you sell three tiers and cover four counties. That is roughly a dozen core pages before anyone writes a venue guide or answers a question a couple actually typed into Google. At the bottom of the range, that build out is measured in quarters, not weeks. So paying $1,500 in a market that calls for $3,500 is not a discount. It buys a slower climb, and in a business where the calendar has hard dates on it, slower has a cost you can feel.
The honest conversation is about scope, not about squeezing the fee. Whether the monthly is worth spending at all is a separate question with its own page: is SEO worth it for wedding planners.
Three steps. First, run What Should You Pay as a sanity check on any quote in front of you, including ours. Second, write down which tiers actually book, which counties you want more of, and whether your current site can carry new pages or needs replacing. Third, get on a call and put real numbers against it.
You close couples in a consultation, not off a price list, and this works the same way. The free thirty minute call covers your market, your competitors, and what the work would cost at a fixed scope rather than a range. To see the plan first, the wedding planner websites and SEO page lays out the whole system, and you can ask for a free mockup of your own site.
We are Orlando based and have worked with local service businesses nationwide since 2008. Call or text (407) 694-2055, or ask for a quote. Month to month, no long contracts, and the site, content, and accounts are yours either way.
You can. Everything ongoing is month to month. It is usually backwards for a planner, though. Your quiet stretch is when couples are shopping for a date that is still a long way off, so it is the window you least want to go dark in. Competitors keep publishing while you are paused, and you hand back ground you already paid for.
Often yes, at least starting out. One tier means fewer pages and fewer questions to answer, so the scope is smaller. But scope is only half the number. Coordinating in a dense metro against planners with deep sites and long review histories can still put you in the upper band.
No. Profile upkeep, review work, and your local pages sit inside the local SEO fee. Custom tools and ad management are the two things quoted separately, because a calculator is a build with its own price, and ad spend is your money going to Google rather than to us.
Wedding planner websites and SEO · How much does a website cost for a wedding planner? · Is SEO worth it for wedding planners? · How much does SEO cost? The full guide · What Should You Pay: pricing check · Local SEO and the Map Pack · The plain-English glossary
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
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