The short answer: A custom-coded website runs $3,500 to $12,000+, one time, and a franchise build lands in that range for the same reasons any build does: how many pages have to exist, how much of the writing is original, and how much old material has to be untangled first. Franchising adds two things on top. Your agreement decides whether you can buy a site at all, so read it before you price anything, and what corporate already provides can shrink the job to something much smaller than a full build. The build is one time with no subscription attached, and you own the site, the content, and the accounts.
Price is the second question. The first is what your franchise agreement permits, because some systems keep every web property under the brand, and there the cheapest correct answer is that you do not buy a site at all.
Permission varies by system, so the answer lives in your agreement and in the standards manual in force today, not in anything a marketing page can tell you. Read it before you price anything: a yes turns this into a build quote, a no sends the money somewhere else entirely. The long version, including how to ask and what counts as a website, is on whether a franchisee can have their own website, and the domain question has its own page on using your own domain name. None of this is legal advice, and a franchise attorney is the right person to read your agreement.
Any website is quoted on how many pages have to exist, how much writing has to be original, and what has to be cleared out of the way first. Franchising changes what fills all three.
The mechanics behind any website price sit in the website cost guide.
The published range for a custom build is $3,500 to $12,000+, one time. Roughly how a franchise location moves through it:
Some things sit outside the build price. Custom tools are quoted on their own, from $600 for a calculator to $1,500 to $4,000 for most workhorse tools, with online ordering or a small store from $3,500 and Tool Care at $75 a month per tool, all on custom tools. Getting the finished site found is ongoing and separate: what SEO costs for a franchise. Paid traffic is separate again, and whether you can run your own ads is another line in your agreement to check, covered on whether franchisees can run their own Google Ads. Agencies typically charge either a flat monthly fee or a percentage of ad spend. We quote flat after a free consult, and the ad budget goes straight to Google.
Being readable by AI assistants is part of the build, not a line added afterward, because what makes a page clear to a customer is what makes it quotable: your services in the words people use, your real hours, your real service area. Google now sells ads in and around AI answers, so paid placement does reach those screens. What no budget decides is which business the organic answer itself names, the subject of AI search optimization.
Franchising is one of the few situations where the honest answer is sometimes to buy less.
With several addresses, the cost per location drops: one build covering four territories costs less than four separate builds, because the structure, the design system, and the writing patterns are done once, and each new address is mostly new content, photos, hours, and schema. Copying one page and swapping the city name is no shortcut, since two near identical pages compete with each other. Who pays varies too: some systems fund this centrally, some leave it to each location, some split it. See what a franchisor provides, what franchisees pay for, and how a franchise co-op advertising fund works. Franchisors pricing a template for a whole system should start with the franchise marketing program for franchisors.
A range becomes a quote after a short conversation: what your agreement allows, how many addresses and territories are involved, and what shape the current page is in. Two things are worth ten minutes first.
What a build includes, page by page, is on websites for franchises, and the wider picture is on franchise marketing. Kelly Webmasters and Marketers is Orlando based and has worked with local service businesses nationwide since 2008. The build is one time, anything ongoing runs month to month with no contract, and you own the site, the content, and the accounts. Anyone promising a new site will bring in a set number of customers is guessing. For a number that fits your system, use the quote form, or call or text (407) 694-2055.
On the invoice, usually yes, and in many systems it is folded into a fee you pay anyway. The real comparison is control and what you own at the end. A brand page has to serve every location the same way, so the fields you can change are the fields the template exposes, and if you leave the system the page does not come with you. A custom build is one time, $3,500 to $12,000+, with no subscription attached, and the site, the content, and the accounts are yours. Whether you are allowed to run one at all is a question for your agreement.
No. One build can cover four territories, and it costs less than four separate builds, because the structure, the design system, and the writing patterns are done once. What each additional address adds is real content: its own services, staff, hours, photos, service area, and schema. That is the part worth paying for, and it is also what keeps the pages from competing with each other. A multi-address build usually lands in the upper half of the $3,500 to $12,000+ range, depending on how many towns each territory covers.
Hosting and upkeep after launch, ad budget, which always goes straight to Google, ongoing SEO if you want it, and anything custom built like a calculator or an internal tool. Photography of your crew and your location is your side unless we agree otherwise. Any fee your franchisor charges for its own platform or technology is separate as well, and worth reading closely before you assume a rebuild replaces it. Everything outside the build is quoted separately and runs month to month, so nothing gets bundled into a package you cannot leave.
Websites for franchises · How much does SEO cost for a franchise? · Can a franchisee have their own website? · Corporate page vs your own website · What marketing do franchisees pay for? · Website report card
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.