Most franchise websites are built once at the corporate level, then repeated across every location with just the city and phone number swapped in, which is why two unrelated locations can look and read identically. We build custom-coded sites and location page templates that let each address actually differ, working inside brand standards instead of around them, structured for both Google and AI answer engines from day one. Everything runs month-to-month, and the brand or the franchisee owns the finished site outright.
Book a free consultation →A franchise website can look consistent across every location and still fail the job in front of it every day it's live. Most of the problems are specific and observable.
Some of this becomes a visibility problem once the site is fixed, covered by SEO for franchises and local SEO for franchises. This page is about the site itself. See our franchises page for the broader picture.
The same website report card we run for any prospective client works here too, applied to the corporate site and every location page it's responsible for, so the plan is based on what's actually broken, not a generic checklist.
First-party lead dashboards run on more than 20 of the sites we manage, so a marketing director overseeing several locations can see real calls and form fills instead of a corporate-level guess.
A franchise website rarely gets the first click. A customer usually finds a location through a map pack listing, a plain Google search, or a corporate ad, then lands on the site to confirm the location is real and get specifics: hours, service area, and whether this particular address handles the job in front of them. The page's job is to answer that fast, on a phone, without making anyone dig through corporate boilerplate to find it.
We don't promise a number of new customers or a case volume from a new website, for one location or the system as a whole. Nobody honestly can. What a properly built site can do is stop losing the customers who already found a location, by answering their actual question instead of a corporate paragraph that could belong to any address in the system.
Most vendors selling a franchise system a website are really selling access to whatever platform the franchisor already licensed, which is why every location's page looks the same. We build custom-coded sites and location templates instead, through custom web design and ongoing web development, so an address can actually differ from the one down the road. See how we build for the full approach.
More than 50 free tools are already published at kellywm.com/tools, no email wall. We're an Orlando-based agency that has worked with local service businesses nationwide since 2008.
The same four steps apply whether we're building one location's page or rebuilding the template for an entire system.
A custom-coded website runs $3,500 to $12,000 or more, one time, depending on the number of location pages, whether lead routing and a real location finder are part of the build, and whether any custom tools come with it. A single franchisee fixing their own page lands toward the lower end. A system-wide rebuild covering many locations, or one that includes a booking widget or online ordering, lands higher. It's a one-time cost, not a subscription, and the brand or the franchisee owns the finished site, the content, and the accounts. Some systems bill this centrally, others have each location cover its own. See how much a website costs and how long a website build takes for a fuller breakdown.
If a custom tool makes sense alongside the build, calculators start from $600, most workhorse tools run $1,500 to $4,000, online ordering or a small store starts from $3,500, and Tool Care runs $75 a month per tool if you want us maintaining it, covered on custom tools.
If ongoing SEO or local SEO makes sense once the site is live, that runs $1,500 to $3,500 a month for most businesses, and most franchise systems land in the $3,500 to $7,500 a month range given the added scope of multiple locations. See SEO for franchises and local SEO for franchises for what that covers. Paid visibility is available too through Google Ads management: agencies typically charge a flat monthly fee or a percentage of ad spend, and we quote a flat fee after a free consult.
Ready to see specifics for your locations? Request a quote, or start with a free mockup to see what a rebuilt location page could look like.
Both, depending on who controls the site and the budget. Sometimes corporate hires us to rebuild the location page template system-wide. Sometimes a single franchisee hires us to fix their own page within brand standards. Either way, the build gets scoped around who actually owns that decision, and we're upfront with everyone involved about what is and isn't in scope.
Yes. Brand standards and franchise agreements usually control page structure and messaging, and we build inside those limits rather than around them. Content and design changes get planned with whatever approval process the franchisor already requires, so nothing goes live without the sign-off your agreement calls for. Technical work like lead routing and schema usually falls outside what an agreement restricts.
No. Nobody can honestly guarantee a number of new customers or a case volume from a website alone, for one location or an entire system, and any company that promises one is telling you what you want to hear. What we commit to is a site that loads fast, answers a real customer's question, and is structured for both Google and AI search.
Anything worth keeping, like specific location details, staff bios, or content your team already wrote, gets carried over and rewritten to fit the new build rather than thrown out. Domain names and email addresses stay yours and move with you. We handle the technical migration, mapping old pages to their new equivalents and redirecting them properly, to protect existing search visibility and links during the switch.
Yes. This page is the one-time build: a custom-coded site and location page template structured around what each address actually offers. SEO for franchises is the ongoing work that gets that site found in search results system-wide, and local SEO for franchises covers the map pack and Google Business Profile per location. Many systems need some combination, scoped honestly during the audit.
A custom-coded build runs $3,500 to $12,000 or more, one time, depending on how many location pages, whether lead routing and a real location finder are included, and whether any custom tools come with it. A single franchisee's page lands toward the lower end, and a system-wide rebuild lands higher. The free consultation includes an actual number once we know the scope.
Websites services · Franchise brands: industry overview · SEO for franchise brands · Local SEO for franchise brands · What should you pay? (free tool)
Book a free consultation, or call or text (407) 694-2055, and we'll look at your current site honestly, whatever the scope, before you commit to anything.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.