Most optometry practice websites come from the same handful of templates: heavy on frame photography, thin on the exam and insurance details a new patient actually needs before booking. We build custom-coded sites structured around both sides of the practice, exams and eyewear, fast enough to survive a phone connection and structured for AI search tools, not just Google. Everything is coded by hand, month-to-month, and yours to keep.
Book a free consultation →Open five optometry websites in the same city and a lot of them blur together: the same template, the same stock frame photography, the same paragraph about a comprehensive eye care experience. That sameness is part of the problem, and the rest is specific and fixable.
Some of that is a visibility problem, covered separately under SEO for optometrists and local SEO for optometrists. This page is about the website itself: a custom-coded build structured around what a practice actually does, clear enough to hold a visitor's attention long enough to call. Run your current site through the free website report card to see where it stands.
A concrete build, not a template with your logo dropped in. This is our custom web design work, applied to an optometry or eye care practice.
Where it helps, we also build custom tools: a contact lens reorder form, an appointment request tool, or an intake form. A practice that sells contacts or eyewear directly can add online ordering to the site itself. Every page is built to generate a call, a text, or an appointment request, not just describe the practice. More than 50 free tools are already published at kellywm.com/tools, no email wall.
Patients rarely feel loyal to an eye doctor they haven't tried yet. Most start with a search triggered by something specific: blurry vision that won't clear up, a contact lens prescription about to expire, a move to a new city, or a note home from school after a vision screening.
We don't promise a number of new patients or a specific outcome from a new website. Nobody honestly can. What we can do is build a site structured around how patients actually search and decide, and hand it over finished.
Custom-coded, not a theme from a page builder or a practice management vendor's website add-on, with AI search work built in from the start instead of treated as an upsell later.
Orlando-based, working with local service businesses nationwide since 2008.
The optometry services overview covers pricing, process, and FAQ for the whole relationship. This page is specifically about the build.
This service fits an established optometry practice that needs an actual website built: a first real site, a full rebuild of something outdated, or a practice that has outgrown a template from a practice management vendor.
Website work and both SEO services sit under the broader optometry overview.
Four steps, the same for every optometry practice we build for.
Questions before you start? Text (407) 694-2055 or use the quote form.
A custom-coded website for an optometry practice runs $3,500 to $12,000+, one time, depending on how many service pages, how much content, and which tools it includes. If you're unsure what's reasonable, the free what should you pay tool gives a starting range, and how much a website costs covers what drives the number up or down.
If a custom tool makes sense alongside the build, a contact lens reorder form or an appointment request tool, for example, calculators start from $600, most workhorse tools run $1,500 to $4,000, and Tool Care runs $75 a month per tool. A practice that wants to sell contacts or eyewear directly can add online ordering starting around $3,500, one time. That's covered in full on custom tools.
The build is the foundation. Getting found once it's live is separate and ongoing: SEO for optometrists runs $1,500 to $3,500 a month for most practices, or $3,500 to $7,500 in competitive metros or for multi-location practices, and local SEO for optometrists covers the map pack specifically. Neither is required to launch, and both bill month to month with no long-term contract. Google Ads management is available too: we quote a flat fee after a free consult rather than a cut of your budget. Start with the quote form.
This page covers the one-time build: a custom-coded site structured around exams, contact lenses, medical eye care, and eyewear. SEO for optometrists is the ongoing work that gets that site found in search results, and local SEO for optometrists focuses on the map pack and your Google Business Profile. Many practices need some combination of the three, scoped out in a free consult.
It means the site is written from scratch instead of assembled from a shared theme or a practice management vendor's website add-on. Practically, that means faster load times even with a full frame gallery, a structure built around exams and eyewear instead of generic page types, and room for a contact lens reorder form or appointment tool that a template usually can't accommodate. You own the finished code and content either way.
No. No honest web design provider can guarantee a specific number of new patients, and we won't promise one. What we can do is concrete: build a fast, clearly structured site with a real path to contact on every page, so the practice has a real chance to convert the visitors it already gets. Results depend on local competition, insurance networks, and how quickly you follow up on requests.
Yes, that's one of the first things we build in. A routine eye exam is usually billed to a vision plan, while a red eye, an injury, or a diabetic eye exam is often billed to medical insurance instead, and a lot of patients aren't sure which applies to them. The site spells out that difference in plain language, so a patient has a clear answer before they ever call to ask.
Yes, that's the kind of custom tool we build alongside a site when it fits the practice. A contact lens reorder form or an appointment request tool are common additions, and a practice that sells contacts or eyewear directly can add online ordering to the site itself. None of that is required to launch, and each piece is scoped and priced separately so you're only paying for what actually helps patients book or reorder.
That's built in, not added later. Patients increasingly ask AI tools the same questions they used to Google: how to find an eye doctor nearby, whether a practice takes a specific vision plan, what a contact lens fitting costs. Those tools pull from published web content and structured data, so thin pages with no schema markup give them nothing to cite. The build includes both from the start, alongside any SEO work you add afterward.
A custom-coded build runs $3,500 to $12,000+, one time, depending on how many service pages, how much content, and which tools it includes. There's no subscription for the build itself. Ongoing SEO, if you want it afterward, runs $1,500 to $3,500 a month for most practices, billed month to month with no long-term contract. The free consult gets you an actual number before you commit to anything.
Websites services · Optometrists: industry overview · SEO for optometrists · Local SEO for optometrists · What should you pay? (free tool)
A free mockup starts with your actual practice name, providers, and services, no obligation attached. Call or text (407) 694-2055, or send the details through the quote form.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.