Most funeral home websites come from the same handful of industry templates, so they all look alike and few of them show up when someone searches at midnight. We build a custom-coded site around the two people who actually visit it: the family that needs help today, and the one planning ahead for later. Then we build the search foundation underneath it, for Google and for the AI tools people now ask instead.
Book a free consultation →Walk through ten funeral home websites and eight of them look like the same template with a different logo dropped in. That's because the site often comes from the same vendor that sells the home its case management or pre-need software, and the website itself gets treated as an afterthought.
We design and hand-code a website around your funeral home, not around a vendor's template. Custom web design means every page is built for how families actually use it.
You own the site, the content, and the accounts when we're done. Nothing is licensed back to us.
A funeral home's website behaves differently than almost any other local business site. Most visitors arrive with an urgent, immediate need, often within hours of a death, not on a browsing schedule. That changes what matters most: page speed, a phone number that's one tap away, and clear hours and directions count for more than a polished photo gallery.
Pre-need visitors are a different audience entirely. They're comparing options over weeks or months and deciding when they're ready, not today. A site that treats both groups the same way tends to serve neither one well.
The tone of the site matters as much as its function. Countdown timers, fake urgency, or the kind of aggressive calls-to-action that work on a landscaper's page read as disrespectful here, so the design leans toward calm, clear information over hard selling.
Demand itself isn't seasonal the way it is for a landscaper or a holiday lighting company. It's constant and need-driven, which means the site has to stay accurate and fast every day of the year, not just after a redesign.
Reviews work on a longer, more sensitive timeline here than in most industries. A family isn't leaving a review the day of a service, and asking too soon reads as tone-deaf. We build review requests into the site and follow-up process at a respectful distance, through reputation management timed appropriately rather than triggered the moment a file closes.
Pricing is its own conversation in this industry too. Funeral homes operate under FTC pricing-disclosure rules that most local trades never think about, which shapes how much pricing detail belongs directly on the site versus made available on request. We help you decide that part. We don't provide legal advice on the rule itself.
Most web companies serving funeral homes sell a templated system built for hundreds of homes at once. We hand-code one site, built specifically for yours, with SEO and AI-search groundwork built in from the start, not bolted on later.
For the fuller picture across web design, SEO, local search, and AI search for this industry, start at funeral home marketing. Once the site itself is handled, SEO for funeral homes and local SEO for funeral homes cover the ongoing visibility work.
We don't ask for a commitment before you've seen anything. The same four steps apply whether you're starting from nothing or replacing a site that already exists; see how we build for the fuller version of this process.
If timing matters as much as approach, see how long a website build takes.
Custom website builds for funeral homes run $3,500 to $12,000+ one-time, depending on how many service pages, how much content, and whether the obituary and pre-need sections need custom work. There's no template fee and no monthly platform charge bundled in: once it's built, it's yours.
Ongoing local SEO, when a home wants it, runs $1,500 to $3,500/month for most single-location homes, and $3,500 to $7,500/month in competitive metro markets or for homes with multiple chapels. That's a separate, month-to-month service; see local SEO for funeral homes for how it works, or how long SEO takes if timeline matters more than price right now.
Some homes also want a specific tool built on top of the site, an online arrangement-conference request form, a memorial guestbook, something particular to how your home operates. Custom tools like that are priced separately from the website: simple calculators start around $600, most workhorse tools run $1,500 to $4,000, and ongoing care for a tool runs $75/month.
For a fuller breakdown of build pricing, see how much a website costs and how much SEO costs.
Custom builds run $3,500 to $12,000 or more one-time, depending on how many service pages you need and how much of the obituary and pre-need content gets custom-built versus linked to an existing system. There's no ongoing licensing fee bundled in. If you also want local SEO, that's a separate month-to-month service, usually $1,500 to $3,500 a month for most single-location homes. A straightforward single-chapel site lands toward the lower end; multiple chapels or heavier custom work land toward the higher end.
Two very different visitors use it: someone who needs help today, often within hours, and someone planning ahead for months or years from now. The site has to serve both without confusing them. It also has to handle obituaries in a way search engines can actually read, and it has to load fast on a phone, since a lot of the traffic that matters most arrives from a phone in an urgent moment.
We do both, but they're separate services. The website is a one-time build. Ongoing SEO, local SEO, or AI-search optimization are month-to-month services you can add if and when it makes sense, with no requirement to bundle them and no long-term contract either way. Most funeral homes start with the site itself, since SEO work built on top of a slow or invisible website has a lot less to work with.
Funeral providers are required under the FTC's funeral rule to give price information to anyone who asks, by phone or in person. Beyond that legal minimum, we help you decide how much pricing to put directly on the website, since many families now expect at least a general sense of cost before they'll call. We don't give legal advice; that decision should include your own counsel. We'll flag it early in the build so it's addressed before launch, not as an afterthought.
Carefully. A family isn't ready to leave a review the day of a service, and asking too soon reads as tone-deaf. We build review requests into a timeline that fits the situation instead of firing off an automated message the moment a file closes, through the reputation management work we set up alongside the site. The request itself stays optional and low-pressure, never gated or tied to any kind of incentive.
No, never. Website builds are a one-time project you own outright once it's finished: the site, the content, and the accounts. That includes the domain and hosting accounts themselves, not just the design files, so nothing is held hostage if you ever decide to work with someone else. Any ongoing work, whether that's SEO, AI-search optimization, or maintenance, runs month-to-month, and you can stop at any time without penalty or explanation.
Either way works. Some homes keep their existing obituary or pre-need software and we build the rest of the site around it. Others prefer everything live in one place. What we avoid is burying obituaries in a system Google can't read at all, since that page usually gets more search traffic than any other on the site.
Websites services · Funeral homes: industry overview · SEO for funeral homes · Local SEO for funeral homes · What should you pay? (free tool)
We'll build a working concept of your funeral home's homepage before you spend anything, so you can see the direction first. Call or text (407) 694-2055 whenever you're ready to look at it.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.