Enter your address below. The report card reads your live page the way a crawler would, grades performance, mobile, SEO, structured data, security, and AI readiness, and marks every check a pass, a warning, or a fail with the fix under it. What follows is what those flags mean on a painting site.
Run the free tool ↓Use your own domain, not your Angi or Houzz profile, and start with the home page. It takes a few seconds, no signup or email wall, and you can run your cabinet page next.
All six categories apply to any website. These are the ones that land somewhere specific on a painting site.
Whatever your server sends as HTML is what gets graded. Anything JavaScript assembles afterward, scope details in an accordion or prices in an embedded estimator, may never reach the report.
A strong result is boring. Viewport present, most images labeled, a title naming a service and a place, one H1, indexable, HTTPS on, LocalBusiness schema there, no AI crawlers shut out. If that is your page, the plumbing is fine and the work moves to content and local search.
Weak results cluster. When the platform check calls out a page builder, the document comes back heavy, and the render-blocking tally runs high, that is one root cause reported three ways. Judge performance on its checks rather than its letter, for a reason the website report card methodology spells out.
One thing about page weight: it measures the HTML document, not your image files. A site hauling dozens of full-resolution job photos can crawl in a driveway and still clear it. Only one page is graded, too, so a tidy home page says nothing about your cabinet page or your Google Business Profile.
Both are invented to show the shape of a result, not real companies.
Say a residential repainter whose home page is a gallery under a hero slider. Render-blocking and page weight both flag, and the platform check names a page builder: the lightbox, the slider, and the review badge each dragged in their own scripts. Alt text warns on a page that is almost all photographs. Meta description missing, business schema failing, AI crawler access failing on GPTBot and ClaudeBot from an unconfigured plugin. Most of that is an afternoon: a title naming interior and exterior painting and the town, a description, real alt text on the photographs, schema from the local schema generator, two lines out of robots.txt. The page builder is not.
Imagine a shop that makes most of its money refinishing cabinets. The home page grades a B. The finding that matters never appears on the card: one page was graded, and the page carrying their best work does not exist. They write it, run it, and the machine-readable check warns: nothing structured to parse. Whether doors get sprayed on site or leave the house, which finish system goes on, and how long the kitchen is unusable all have to be on the page in words.
Three estimates on the same rooms come back as three numbers, with nothing to explain the spread. Almost all of it is prep, and prep disappears the moment the wall dries: how much washing and sanding, whether the caulk goes on every seam or only the visible ones, spot priming against full priming, which product line, how many coats, whether the people in the house work for you or for a sub. A photograph carries none of it, and this tool counts photographs as images. Words are where that difference lives, and words are what the card can read.
Assistants now answer the paint questions directly: which sheen survives a bathroom, what will hold on laminate cabinet doors. That traffic was never a local painting company's to win. What is still contested is who nearby does the work. Google sells ads in and around those answers, so budget does reach that screen. What budget does not buy is which painting company the organic answer itself names. That gets decided by plain facts on the page: your substrates, lead-safe certification for pre-1978 homes, minimum job size, radius by town. The longer argument is on the painting websites and SEO page.
Most of a painting site's report card is edits, not a rebuild, and one fix it hands back has a free llms.txt generator of its own. There are more than fifty free tools published on this site, none behind an email wall, including an AI visibility checker for painters.
Money enters when the flags point at the platform, or at the estimate request, since a name and a message cannot price a paint job. Custom builds run $3,500 to $12,000+ one-time. Ongoing SEO or Local SEO runs $1,500 to $3,500/month for most businesses, and $3,500 to $7,500/month in competitive metros or multi-location operations. Everything ongoing is month-to-month, and you own the site, the content, and the accounts. The longer version is in what a website costs and what SEO costs.
Start with the home page, then whichever page carries your best work: cabinet refinishing, exteriors, or commercial and multifamily. Only one page is graded per run. If your highest-margin service has no page of its own, the tool cannot grade it, and that absence tells you plenty.
No. It pulls one page, plus robots.txt and llms.txt off the same domain, and stops there. Rankings, traffic, reviews, and Search Console sit outside its view. That gap matters for painters, because category setup, painter against house painter against commercial painting, is settled on the profile.
They are becoming part of how a homeowner narrows the list: assistants answer the paint questions, then get asked who nearby does the work. Google sells ads in and around those answers, so budget does reach that screen. What budget does not buy is which painting company the organic answer itself names.
Each address is cached for a day after grading, so a quick re-run hands back the stored result. Wait and try again. If it still has not moved, check whether the edit landed in the served HTML or only in what the browser paints afterward. And fix exterior pages in the off season, before the season needs them.
No. It grades structure, on one page, at one moment. Which page and source produced each estimate request is a separate build: first-party lead dashboards run on more than 20 of the sites we manage. Bids that go quiet are this trade's standard leak.
Website Report Card: full tool page and methodology · Marketing for painting contractors · AI Visibility Checker for Painters · All free tools
Email the report to yourself from the box in your result and Brandon sends it back with what to fix first, in plain English. Or take the free mockup and audit and we will walk the list in the order that matters for a painter.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.