An optometry practice runs two businesses off one website: a clinical schedule and an optical counter. This free report card fetches one address the way a crawler does, grades six categories, and prints a fix under every line that falls short.
Run the free tool ↓Enter one public address: your homepage, your vision plans page, or the page your frames sit on. The report comes back here in about twenty seconds, with no signup and no email required.
Six categories come back with a letter each: Performance, Mobile, SEO, Structured data, Security, AI readiness. The Website Report Card tool page covers how the grade is built and where it stops. These lines matter most on an eye care site.
There is no optometry average here and nobody should sell you one. The tool has no idea what any other practice scored, so read the shape of the result, not the letter in the circle.
A strong run is boring: security passing, a title of real length, one H1, a meta description present, all three structured data lines clean, no AI crawler blocked. Performance still carries one warning you cannot clear, which the Website Report Card tool page explains.
The weak run has a signature. Security and mobile pass, SEO reads respectable, then structured data and AI readiness fail together: a site a patient calls attractive and a machine reads as almost nothing. Both are markup, not a rebuild.
Run it three times: the homepage, the page your scheduler sits on, and the page you would most like ranking, whether contact lenses, dry eye, or a child's first exam. The gap between them is the finding.
Neither practice below exists. Both show the shape of a report, not a prediction.
Say a solo optometrist on the site bundled with the practice management software grades the homepage. Performance fails on render blocking files in the head, warns on the size of the HTML document, and names the page builder in the markup. Structured data fails on the first line, no JSON-LD anywhere, taking the business schema line with it. A schema block with name, address, phone, and both sets of hours is an afternoon, and the local schema generator drafts one free. The platform underneath is a decision.
Now imagine a two location practice grading its eyewear page. The title line returns the literal word Eyewear with its character count, warned as thin. Alt text comes back low, because the page is a grid of frame photographs with nothing attached. AI readiness warns on a missing llms.txt, which the llms.txt generator writes for free, and fails on crawler access, naming bots blocked by a robots.txt that shipped with the template. The page selling eyewear never says what the practice carries.
A clean grade means machines can read the page. Whether the visit gets booked runs on what this tool cannot see, and our eye care websites and SEO page makes that case. Patients arrive with four questions.
Two of the largest levers sit outside it. Your Google Business Profile and your reviews are not HTML, so neither shows up in the grade. A booking marketplace sells the same patient to the practices down the street and stops the day the card stops. SEO for optometrists and websites for optometrists cover each side.
The report card is free, one of more than 50 free tools we publish, none behind an email wall. One pile of fixes is an afternoon: a meta description, alt text across the frame gallery, one line in robots.txt, an llms.txt file, a schema block with both sets of hours. The other is the platform: when the report names a page builder on a heavy HTML document, settings work will not change what the builder emits.
Done for you, the ranges: custom website builds run $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500/month for most businesses, and $3,500 to $7,500/month in competitive metros or for multi location groups. Everything is month to month, and the practice owns the site, content, and accounts. For this trade there is what a practice website costs, what optometry SEO costs, and the what should you pay tool.
The grader reads the HTML your server sends and nothing else. Optometry schedulers are usually third party widgets a browser assembles after the page arrives, so the report finds an empty container where your booking flow lives. A crawler gets the same nothing. Treat it as a finding, not a glitch.
Not the organic part of one. Google now sells ads in and around AI answers, and those screens carry paid placements like any other, so budget plainly reaches them. What no budget buys is the recommendation itself. Which practice an assistant names comes out of what it can read and verify about you.
Usually more than owners expect. Titles, meta descriptions, headings, and alt text are normally editable inside the platform. A schema block depends on whether the vendor lets anything into the page head. Two of the AI readiness lines come from files at the domain root, robots.txt and llms.txt, and those need whoever controls hosting.
Grade each location page separately, since one run reads one address, then compare them. A second location page is often cloned from the first in a hurry, so it can come back thinner on title, schema, and hours. If both offices share one page, that is itself the finding.
No. It grades six technical categories and has no view of how your forms handle patient information, so a good grade says nothing about compliance. That matters if your site takes prescription uploads or lens reorders. We build those forms with HIPAA sensitivity in mind, and the compliance call stays with the practice.
Website Report Card: full tool page and methodology · Marketing for optometry practices · SEO cost for optometry practices · AI Visibility Checker for Optometrists · What Should You Pay? for Optometrists · All free tools
The result has a box to have the graded report and its fix list emailed over, and if you would rather have a person read it with you, we will build a free concept mockup of your practice site. Orlando based, working with local service businesses nationwide since 2008.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.