Enter your traffic, current conversion rate, and average job value. See exactly what a 0.5%, 1%, or 2% lift is worth in extra leads and extra revenue per year.
Estimates use your own inputs only. They show what is possible at higher conversion rates, not a guarantee of results.
Most local service businesses obsess over getting more traffic. The faster win is usually hiding in plain sight: turning more of the visitors you already have into leads. This calculator shows what a small lift in your conversion rate (a 0.5%, 1%, or 2% bump) is worth in extra leads per month and extra revenue per year. The big "extra dollars per year" number is exactly the kind of return a better website is built to deliver.
Your conversion rate is the share of visitors who become leads. The tool runs the same simple arithmetic at your current rate and at each higher rate, then shows the difference:
Leads/mo = visitors × conversion rateRevenue/mo = leads × close rate × average job valueExtra $/yr = (revenue at new rate − revenue now) × 12
If you leave close rate blank, the tool treats every lead as a job, so it values the lift purely in leads and gross revenue. Enter a lead to sale close rate and the revenue numbers count only the leads that actually become paying jobs.
Conversion rate compounds across every single visitor, every single month. You are not paying for more traffic and you are not spending more on ads. You are simply capturing more of the demand that already lands on your site. On a steady stream of visitors, even a one point gain stacks up month after month, which is why the annual figure is so much larger than it feels at first glance.
As a general benchmark, many local service websites convert in the low single digit percent range. That is an industry generalization, not your data. The only number that matters is your own, which is why this tool starts from the rate you type in.
The big analytics and CRO platforms lock this kind of ROI modeling behind paid subscriptions, sales demos, and dashboards you have to learn. Ours is free, instant, and needs no account. Run a few scenarios, see the annual upside, and decide whether lifting your conversion rate is worth doing. (It almost always is.)
The Pro engagement is done-for-you: we rebuild and continuously A/B test your site to lift conversion, with monthly reporting on leads and revenue.
Get early access, book a free call →Enter three numbers you already have: your monthly visitors, your current conversion rate, and your average job value. Your conversion rate is simply the share of visitors who become leads. The tool runs the same arithmetic at your current rate and at three higher ones, a 0.5, 1, and 2 point lift, then shows the difference. Leads per month is visitors times the conversion rate. Revenue per month is leads times your close rate times average job value. The extra per year is the gap between revenue at the new rate and revenue now, multiplied by 12.
Close rate is optional. Leave it blank and the tool treats every lead as a job, valuing the lift in leads and gross revenue. Enter a lead-to-sale close rate and the revenue figures count only the leads that become paying work, which is more realistic. Every output is built from the numbers you type, so the accuracy of the result depends entirely on the accuracy of your inputs.
A word on honesty. This is a what-if model, not a prediction: it shows what a given lift would be worth, not that you will achieve one, and it cannot measure your real conversion rate for you. Any general benchmark you have heard, like local service sites converting in the low single digits, is an industry generalization, not your data. Lifting a conversion rate is real work with no guaranteed timeline, which is part of what a better website build is meant to address.
The tool takes your monthly visitors times the higher conversion rate to get new leads, subtracts your current leads to get the extra leads, then multiplies by your average job value, and by your close rate if you entered one, to get extra monthly revenue. It multiplies that by 12 for the annual figure. Every number comes from the inputs you provide.
No. The calculator models what a lift would be worth if you achieved it, using numbers you type in. It does not predict or promise a result, and conversion gains take real work with no guaranteed timeline. The only conversion rate that matters is your own, measured from your actual leads and visitors.