Know exactly what a customer is worth, what you can afford to spend to get one, and whether your marketing is actually paying off. The numbers every owner should know, free.
Most local businesses guess at marketing. The owners who win know exactly what a customer is worth, what they can afford to spend to win one, and whether each channel is actually profitable. This calculator gives you those numbers in seconds.
Customer lifetime value (CLV): profit per job times how many times an average customer buys. Cost to acquire a customer (CAC): what you spend in marketing divided by the customers it produces. ROI: the profit from new customers versus what you spent. If CLV comfortably exceeds CAC, you can spend more to grow. If not, the channel is bleeding money.
A healthy business keeps customer acquisition cost under about 25-30% of customer lifetime value. That leaves room for delivery costs and profit. If you’re paying $400 to win a customer worth $600 in lifetime profit, you’re on thin ice, and that’s exactly why organic rankings matter: they lower your cost per customer over time instead of renting it from ad platforms forever.
That is the whole game. We build sites and rankings that bring leads in organically, so your cost per customer drops over time. Free audit.
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