A new policy is often bought against a deadline, like a dealer who will not release a financed truck without proof of coverage or a landlord who wants a renters policy in place before handing over keys, and a graphic in a feed rarely has anything to do with it. Social still earns a place in the quiet stretch between renewals and with the referral partners who check you before they send anyone, and this page covers doing that part properly instead of buying a calendar.
Book a free consultation →An insurance purchase usually starts with a date on a piece of paper. A new flood map moves the house into a high-risk zone and the lender wants a flood policy on file. A first employee starts Monday and nobody has priced workers comp. In moments like those, people tend to open a search box, not an app, so the first call is usually decided by local search and the map listing rather than by anything you posted.
That is the honest limit. Here is the part that is real. Between one renewal and the next, a household can go months without hearing from its agency at all, and those are the months when a competitor's mailer lands and somebody decides that shopping the policy is worth an hour. A page that looks current, run by people the customer recognizes, is one of the few things standing in that gap.
The second real use has nothing to do with consumers. Agencies live on referral partners: realtors, lenders, closing attorneys, car dealers, contractors, and the HR manager at a company you would like to write. A realtor about to send you a buyer will usually look you up before making the introduction. For commercial lines and benefits, a profile showing the office exists, the team is stable and the agency writes something useful is doing real work. Recruiting counts too, since a producer weighing your agency reads the page first.
So: a supporting channel with two jobs, staying familiar to people who already pay you and looking credible to people who might refer you. The general case for the channel is on our social media page. What follows is the agency version.
Look through the public pages of the agencies in most towns and the same short list tends to turn up. None of it is a content problem.
The order matters. A wrong phone number and a quote button pointed at a national form keep sending calls somewhere other than your desk whether or not you ever post again, so those get fixed before anybody writes a caption. After that comes deciding which duplicate page is the live one and who holds its admin seat.
Most of what makes an agency look credible in a social context never gets published in a feed. It sits on your own website.
All of it belongs to the build rather than to a social package. How we build lays out the method.
Agencies have an unusual advantage here. The questions your office answers on the phone all day are the questions people type into a search box, and they make good short posts without anyone inventing a theme for the week. What a percentage deductible means for a coastal home. Whether a home business needs its own policy. What happens to a rate after a claim that was not your fault.
Written once, that material does several jobs. Say your office writes one plain page on the first hour after a car accident, five steps long. That is a page a search engine can rank, an answer an assistant can quote, a printable your body shop partner hands out, and five short posts, one per step. That is a hypothetical, but it is the shape of the arrangement.
Agency staff are hired to quote, service and sell, not to write, which makes the writing the part we can carry. We have published 361 in-depth guides in the learning library on this site. When an agency already runs a content program, the captions are cut from pages already on the schedule. Without one, the writing is quoted flat on its own, once we know how many of those questions the office wants written up.
There is no fixed monthly post count on offer, for a plain reason. The posts that work are the ones only your office can supply: the team at a chamber breakfast, the new producer's first week, the shutters going up before a storm, the sponsored little league team. If no one at the agency will send a photo from that chamber breakfast or read a draft caption, that is worth knowing on the first call, because it decides whether a routine is worth writing at all.
This is where an insurance page differs most from a restaurant's. After a storm your comment section stops being a comment section and becomes an intake desk, and people put things in it that should never be public.
Coverage questions in comments. Somebody asks whether the fence counts, or the rental car, or a flooded vehicle. Answering in public is a coverage opinion on a policy you have not read, aimed at someone who may not be your client, and it stays visible for years. The rule that goes into an agency's written routine: reply briefly, say nothing about coverage, move it to a call.
Client detail. Never confirm publicly that someone is a policyholder, never discuss a claim, never name a client, never repost damage photos a customer sent your office. Comments carrying policy numbers, addresses or claim numbers get hidden and handled privately, which in a catastrophe week has to be somebody's assigned job.
Carrier names and logos. Your appointment agreement governs what you may use, and many carriers review anything naming the carrier or a product. Your carrier marketing contact holds that list. We build to it rather than around it, and where a post needs that sign-off before it goes live, the sign-off becomes a written step in the routine.
Rates and outcomes. No savings figures, no promises of coverage, no claim results. Each of those is a statement about price or coverage, which is where your state's insurance advertising rules and your carriers' marketing review draw their lines.
Customer praise, reused as a post. A review left on your profile is the customer's own words. Turned into a graphic for your feed or quoted on your site, it becomes your agency's advertising, and whatever it implies about price or coverage runs into the same limits as a sentence you wrote yourself. Whether a given review gets reused is your agency's call, made through its own compliance review, and the feed only publishes what has cleared it.
Nothing we write publishes before you have read it. None of this is legal advice: your state, your carriers and your agency's own review decide what applies.
An agency that wants a person on its threads through every storm week needs staff for that, in the office or at a firm built for it. Nobody here watches comments, and there is no posting retainer, content calendar or per-post price to buy. What we sell is the groundwork and the writing, and it attaches to work that already has published prices.
Everything ongoing is month to month, with no long-term contract, and the accounts, posts, photographs and site stay in your name. For the build and search numbers, read what a website costs, what SEO costs, or run the what should you pay tool. For the wider picture in this field, see marketing for insurance agencies.
No follower, reach or engagement figure goes into an agreement with us. The platforms decide who sees a post and change that without notice, so a number like that is a guess with a signature under it, about as sound as a producer promising how a claim will be paid. What you get is the work, and a straight account of which profile links produced quote requests. If a picture helps, a free homepage mockup shows the site behind those links with your agency's name at the top instead of a carrier's. Or book a consult and call or text (407) 694-2055.
Use it sparingly, for what it does well. Carrier creative has usually been through the carrier's own review already, which makes it the easy way to mention a product without writing your own sentence about coverage. What it cannot do is tell a shopper anything about your office, since the agency across town can post the same piece. Mix it with material only you have: the team, the front door, the local sponsorship, the plain answer to a question the phones get every week.
Not the answer. Replying in public is a coverage opinion on a policy you have not read, aimed at somebody who may not be your client, and it stays searchable. The standing rule we write into the routine is a short friendly line and a phone number, then the conversation moves to a call or a private message. If the comment contains a policy number, an address or a claim number, hide it first and reach out directly.
Followers on her personal profile are hers, and asking her to hand it over is not a fight worth having. What you can do is have an agency page that was already current, already named for the agency, and already carrying the office phone and address, so the audience has somewhere to land. The login side is fixable today: every account under an agency email address rather than a personal one, admin access reviewed whenever somebody leaves, and no vendor holding the only seat.
A customer's public review, once it has cleared your agency's compliance review, and the carrier's marketing approval where an appointment calls for it. Reposted by the agency, those words become your advertising, so anything they imply about price, coverage or how a loss was paid counts as your own statement. The repost also tells your followers that person is your client, so ask first. A private thank-you note needs their written permission before it goes up, with anything about a policy or a loss kept out of the frame.
More than it is for most local trades, and usually more than a consumer feed is. Commercial and benefits business comes through referral partners and through the person at a company who signs for coverage, and both tend to check you there. One current company page, producer profiles that match it, and a modest rhythm of useful posts do more than an account on every platform that nobody keeps up. For a personal lines office writing auto and home, the priority order flips.
Usually somebody in the office, most often whoever already has the photos on their phone or the CSR who answers first. That is not us shedding work. The material worth posting comes from inside the agency. We write the routine down: which office moments are worth a photo, what never goes in a caption, who reads a draft before it goes live, and what the page says when a storm is coming. Keep it small enough to survive a catastrophe week and it tends to last.
Social Media services · Insurance agencies: industry overview · SEO for insurance agencies · Local SEO for insurance agencies · Websites for insurance agencies · Google Business Profile for insurance agencies · Reputation management for insurance agencies · What should you pay? (free tool)
We will click every quote button and bio link under the agency's name on a free consult, and show you whether each request lands on your desk, at a carrier call center or with another agent. Call or text (407) 694-2055 with the agency name to set one up.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.