Most mortgage brokers inherit a website from their lender or brokerage: a templated microsite with someone else's name at the bottom of the license line. It doesn't rank, you don't own the leads it collects, and you lose it the day you change companies. Here's what an SEO program built for mortgage brokers actually looks like, and what it costs.
Book a free consultation →Most loan officers don't build their own website. They get one from their brokerage or lender: the same template, the same stock photography, and the same three paragraphs of "about me" copy as every other loan officer at the same company. Search engines see hundreds of nearly identical pages and rank the corporate domain, not any individual broker's page.
Meanwhile, searches like "mortgage broker in [city]" or "how much down payment do I need for an FHA loan" get won by Bankrate, NerdWallet, Zillow, and the big banks, because nobody's own page has real detail on loan programs, down payment assistance, or documentation for self-employed borrowers: the actual questions buyers type into Google and now ask an AI assistant.
Check your own site's starting point with the free website report card before you do anything else.
This is what our SEO service looks like applied to mortgage brokers specifically. We build a custom-coded site you own outright: no theme, no page-builder subscription, no dependence on a brokerage template. See custom web design and web development for how we build.
Content keeps getting added month over month as part of content marketing, so the site builds topical authority instead of sitting static after launch.
Most mortgage business still starts as a referral: a real estate agent, a past client, a builder. SEO doesn't replace that relationship. It backs it up. When a referred buyer looks you up before calling, which they almost always do, your site needs to look like the site of someone still in business and current on their programs, not a stale template with last year's rates. Most of that referral traffic arrives on a phone: an agent texts a client your name mid-showing, and they tap through right then. A slow, template-bloated site loses that moment before it even loads.
Organic and AI search bring in the buyers who don't have a referral yet: people searching "how much down payment do I need for an FHA loan" or asking an AI assistant the same question. That traffic only reaches you if your own site actually contains the answer.
Two patterns worth planning around. Purchase inquiries track the home-buying season, busier in spring and summer. Refinance inquiries move with rates, and they can spike with very little warning when rates drop. Content and campaigns need to flex with both instead of running on one flat schedule all year.
Reviews carry unusual weight for a purchase this size. A buyer putting six figures on the line tends to read reviews closely before they'll pick up the phone, which is a big part of why review management sits next to SEO in this work, not off to the side.
Your NMLS ID, required license disclosures, and Equal Housing Opportunity language belong on the pages themselves, not just a footer link nobody reads. We build the site with that placement in mind. We are not your compliance officer, your attorney, or a substitute for your brokerage's compliance review, and nothing here is legal advice.
This page covers the fuller SEO and AI-search picture. If your bigger problem is that you don't own a website at all yet, see websites for mortgage brokers. If you're only trying to win the map pack in one metro, see local SEO for mortgage brokers. For the wider view of how we work with the industry, see our mortgage page.
We build custom-coded sites, not themes or page-builder templates borrowed from your brokerage. See how we build for the process. AI search gets treated as its own discipline here, not an SEO afterthought, and we build custom tools when a tool would genuinely help you or your borrowers, not just more content.
First-party lead dashboards run on more than 20 of the sites we manage, so you can see who is actually filling out your forms instead of relying only on whatever your brokerage's CRM shows you. That's part of a broader lead generation approach: rankings and traffic only matter if they turn into calls and applications.
We also build free tools when one would solve a real problem instead of just adding another blog post. You can look through examples at /tools before you ever call. A payment calculator built into your own pages, or a document checklist for self-employed borrowers, is the kind of thing we build alongside the SEO work, not instead of it.
We're Orlando-based and have worked with local service businesses nationwide since 2008. There's no long-term contract. Everything runs month-to-month, and you own the site, its content, and its accounts, whether you stay with us or move on.
Four steps, in order.
For a general sense of how long a build takes, see how long a website build takes. Ready to start? Get a free quote, text us, or call (407) 694-2055.
Custom website builds run $3,500 to $12,000 or more, one-time, depending on scope and how many loan programs and service areas you need covered.
Ongoing SEO for a mortgage broker working one metro typically runs $1,500 to $3,500 a month. Brokers competing across a larger metro, multiple licensed states, or several loan officers under one site usually run $3,500 to $7,500 a month. A branch with several loan officers on one shared site usually costs less per person than separate individual sites, since the technical foundation, Google Business Profile cleanup, and structured data overlap.
A simple calculator or document-checklist tool like the ones mentioned above runs from $600, with most workhorse tools landing between $1,500 and $4,000, plus $75 a month per tool for hosting and updates.
Google Ads management doesn't have one flat published rate industry-wide: agencies typically charge either a flat monthly fee or a percentage of ad spend. We quote a flat fee after a free consult, once we know your markets and budget.
Everything is month-to-month. No long-term contract, and you own your site, content, and accounts either way. For more detail, see how much SEO costs, how much a website costs, or use the what should you pay tool to check any quote you've already gotten.
Referral relationships don't depend on your website, but a referred buyer almost always looks you up before calling. SEO and a real site make sure that look-up shows an active, current, credible loan officer instead of a stale template from your brokerage. It also opens a second channel: buyers and agents who search loan questions directly, without a referral yet.
Most of those are templates shared across every loan officer at the company, hosted on a domain you don't control. Switch companies and the page, and any rankings it had, go with it. A site we build is coded for you, hosted on your own domain, and stays yours no matter where you work next.
Yes. Multiple loan officers at one branch address is a common cause of suspensions and duplicate listings, and mismatched name or address details are another. We clean up the profile, align the details with your license, and set it up in a way that's less likely to get flagged again. If you're already suspended, we can also help you work through Google's reinstatement process.
It's growing fast for exactly the kind of questions your buyers ask: loan program comparisons, down payment requirements, documentation for self-employed income. If your site doesn't clearly state your programs, service area, and licensed states in a structured way, an AI tool has nothing accurate to quote and will likely cite someone else instead.
Custom website builds run $3,500 to $12,000 or more, one-time, depending on scope. Ongoing SEO typically runs $1,500 to $3,500 a month, or $3,500 to $7,500 a month if you're competing across a larger metro or multiple licensed states. Google Ads management has no flat industry rate since it depends on spend and markets, but we quote a flat fee after a free consult. Everything is month-to-month, and you own the site either way.
SEO is gradual, not instant, and mortgage is no exception. How quickly things move depends on your market's competition, your site's starting point, and how many states and programs you cover. We won't promise a date or a ranking. What we can do is give you an honest, specific read on your situation during the free consult, and show you what we're doing each month so you can judge progress yourself.
We build the site with room for your NMLS ID, required license disclosures, and Equal Housing Opportunity language on the pages where they belong, not buried in a footer link nobody reads. We're not your compliance officer, your attorney, or a substitute for your brokerage's compliance review. What's required varies by state and company, so final sign-off on disclosure language is always yours.
SEO services · Mortgage brokers: industry overview · What should you pay? (free tool)
Call or text (407) 694-2055 to talk through your market and your loan programs, or request a free mockup and see the site before you decide.
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.