Most dermatology sites have one thin page trying to cover every condition and cosmetic service a practice offers. We build a dedicated page for each one instead, backed by the technical work that lets Google and AI search actually find it. It costs more to build than a template, and it holds up longer.
Book a free consultation →Most dermatology practice websites look the same: a homepage, a short "services" list, a contact form, and a stock photo of someone touching their own face. It loads slowly on a phone, it says almost nothing specific, and it was built to look presentable in a sales meeting, not to answer a patient's actual question.
The specific, observable problems repeat across the industry:
None of this is a mystery once it's named, and it's exactly what makes dermatology SEO fixable. If the site itself is the actual problem, not just what's on it, see websites for dermatologists.
SEO for a dermatology practice is content work first and technical work second. Neither one is optional, and treating them as separate projects run by separate vendors is part of why so much dermatology SEO stalls. In practice, the work looks like:
New content added over time, rather than a one-time push that goes stale, is covered under content marketing. The whole thing is billed as one SEO engagement, not a stack of add-ons from different vendors, and it sits inside the broader dermatology work we do.
Dermatology is really two businesses under one roof, and they get found differently. Medical dermatology (skin checks, eczema, psoriasis, acne, biopsies) tends to be driven by referral, insurance coverage, and symptom-specific searches: someone searching about a changing mole or eczema that won't clear up wants information and a fast appointment, not a comparison shop between five practices. Cosmetic dermatology (Botox, fillers, laser, cosmetic consults) behaves more like a self-pay, discretionary purchase, where patients compare a few practices, read reviews, and often time the decision around an event.
That split affects seasonality too. Interest in skin checks and sun-related conditions tends to track with time spent outdoors, while cosmetic inquiries often cluster around holidays and events. These are general patterns worth planning content around, not something any agency can promise will repeat exactly the same way in a given market or year.
Reviews work differently for a medical practice than for a home-service business. Patients are often hesitant to leave a public review tied to a medical visit, and a practice cannot identify a patient in a response without consent. A low-friction ask built into the visit itself, timed and worded carefully, tends to work better than a blanket request sent to everyone. That side of things is covered under reputation management and Google Business Profile, and the Map Pack side of it specifically is covered under local SEO for dermatologists.
Compliance shapes the build from the first page, not as a late addition. Contact and intake forms are built with HIPAA in mind. Before-and-after galleries only go up with documented patient consent, and cosmetic service pages describe the service and the process rather than promising a specific result.
Most SEO for dermatology practices is templated: the same landing-page structure with a city name swapped in from client to client. This is built differently, starting from the conditions and procedures a practice actually treats rather than a generic outline.
No long-term contracts anywhere in this. Everything ongoing is month-to-month, and how we build covers the process in more detail before anyone has to commit to anything.
The same four steps apply whether it's a single-location practice or a multi-location group, and none of them get skipped to save time.
Not ready to commit to any of it yet? Start with a free mockup of what the site could look like, no obligation attached.
Ongoing SEO for most dermatology practices runs $1,500 to $3,500 a month. Competitive metro areas and multi-location practices typically run $3,500 to $7,500 a month, since there's simply more content and more competition to work through. If the website needs to be rebuilt first, a custom build runs $3,500 to $12,000 or more, one time, and many practices bundle the build with the first months of SEO rather than treating them as separate projects.
Everything is month-to-month. There's no long-term contract, and the practice owns the site, the content, and every account tied to it. For more detail on how SEO pricing works across industries, see how much does SEO cost and how long does SEO take.
Google Ads is a separate conversation for practices that want paid search running alongside organic work. It's quoted flat after a free consult rather than sold at a published rate, since spend and competition vary too much by market to quote honestly in advance. See Google Ads if that's part of what's being weighed.
Local SEO is specifically about the Google Business Profile and the Map Pack, the three listings with a map that show up for near me searches. This is the broader work: a dedicated page for every condition and procedure, technical fixes, and content that lets a practice rank in regular organic results and get cited accurately by AI search tools, not just the map. Most practices end up needing both, and they're built to work together rather than compete for the same budget.
We write the first draft of every page in plain English, based on the conditions and procedures a practice tells us it treats. The practice reviews and approves everything clinical before it goes live. This is not medical advice or a treatment claim: it's a clear description of services, written so both patients and search engines understand exactly what's offered.
Yes, with documented patient consent as a requirement, not an afterthought. We build the gallery pages and the structure around them; the practice supplies the consented photos and controls which ones get published and when they come down. Patient images are never published without that consent on file, and captions describe the procedure rather than promising a specific result.
Yes, and the two are usually treated as separate content tracks on the same site rather than blended into one page. Medical pages are written for symptom and condition searches; cosmetic pages are written for patients comparing practices and services before booking. Keeping that distinction clear, instead of collapsing it into one generic services page, is a large part of why this approach works.
Ongoing SEO typically runs $1,500 to $3,500 a month, or $3,500 to $7,500 a month in competitive metros or for multi-location practices. If the website needs to be rebuilt first, that's a separate one-time cost of $3,500 to $12,000 or more, often bundled with the first months of SEO. Everything ongoing is billed month-to-month, with no long-term contract attached.
No. Everything ongoing is billed month-to-month, and the practice owns the site, the content, and every account connected to it. If a practice decides to leave, it takes all of that with it. We would rather earn the relationship every month than lock it in on paper.
We're an Orlando-based team working with local service businesses across the country, not only in Florida. Local SEO work is naturally tied to a practice's specific city and service area, but the content and technical SEO work described here applies the same way no matter where the practice is located.
SEO services · Dermatology practices: industry overview · Local SEO for dermatology practices · What should you pay? (free tool)
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