Fort Lauderdale is not one market, it runs from the canal-front homes near Las Olas and Rio Vista to the marine and yachting businesses along the water, then out to a different city altogether once you cross into Plantation, Davie, or Coral Springs. We build custom websites for Fort Lauderdale service businesses the same way we build them for clients across the country: hand-coded, fast, and structured to rank in Google, the map pack, and AI search from day one. No office in Fort Lauderdale, no invented promises, just the work.
Book a free consultation →Fort Lauderdale is not one market, it is a run of them strung along the water: Las Olas and Rio Vista near downtown, Victoria Park and Flagler Village just north of it, Coral Ridge and the beach out toward the Intracoastal, and then a different Fort Lauderdale altogether once you head west into Plantation, Davie, Sunrise, or Coral Springs. A pressure washing company working the canal-front homes near Rio Vista is not competing with one working a subdivision off University Drive, even though both fall under the same city name. That spread is exactly why a generic, one-size-fits-all website does not work here: the competitors, the price expectations, and the way people search shift block by block.
Fort Lauderdale is also known for its canals, the kind of place real estate listings still call the Venice of America, for its marine and yachting industry, and for Port Everglades, one of the busiest cruise ports in the country and a working cargo port just minutes from the airport. That mix supports boat mechanics, canvas and upholstery shops, dock and seawall builders, marine electricians, and charter and crew businesses that do not have much of a comparison point in most other Florida cities, alongside the tourism, hospitality, and real estate businesses every coastal market carries.
South Florida's heat and hurricane season add their own pressure. Roofers, hurricane shutter and impact window installers, generator companies, and water restoration crews see real spikes in demand tied to storm season, and air conditioning and pool service businesses stay busy nearly year round. The beach and Intracoastal corridors are also thick with condos and HOAs, which keeps painters, pressure washing companies, and property managers busier than a landlocked market usually does.
Search itself has also split in two. People still type a service and a neighborhood into Google and scan the map pack, but a growing share of that research now happens inside AI tools, ChatGPT, Perplexity, Google's AI Overviews, that hand back a summarized answer before anyone clicks through to a website. A site built only for the old kind of search is invisible to the new kind. If your site already gets some traffic but the phone still is not ringing, see how we approach lead generation.
Most of that searching happens on a phone, and in a market with a real snowbird season, roughly November through April, plenty of it comes from people who do not know the area yet and are comparing three or four businesses in the same few minutes on a screen, not a desktop. AI search optimization and local SEO are separate services from web design, but the website itself is the foundation both are built on. See Fort Lauderdale SEO and Fort Lauderdale local SEO for more on how we approach visibility here specifically.
Custom web design gets used loosely across the industry. At Kelly WM it means a site built page by page around your business: your services, your service area, your voice, not a theme with your logo dropped on top. Every site is built mobile-first, since most of your customers will open it on a phone whether they are calling from a boat slip near Las Olas or a subdivision out in Coral Springs, not sitting at a desk.
That starts with structure. A service business site usually needs a home page, a page for each core service, pages for the areas you actually serve, and a way to reach you in one tap: a call, a text, or a form. We build that structure around how your customers actually search, not a generic list of stock pages bundled with a theme.
Under the hood, that means fast load times, clean code, and a structure search engines and AI tools can actually read, often called structured data or schema. It also means a design built to turn a visitor into a call, a text, or a form fill, not just look good in a screenshot. Copywriting is part of the build, not an afterthought: every page is written in plain language about what you actually do, not vague marketing copy that could describe any business in any city.
See custom web design and web development for the full breakdown of what goes into a build. Some Fort Lauderdale businesses need more than a marketing site: selling parts, gear, or products online falls under ecommerce, and a quoting calculator, a client portal, or a booking tool falls under custom tools. Every project is scoped around what your business actually needs, not a fixed package.
We are not based in Fort Lauderdale. Kelly Webmasters and Marketers is an Orlando company, and we work with Fort Lauderdale businesses remotely, the same way we serve clients in forty-plus states. No local office, no local staff, no pretending otherwise.
We have been Orlando-based, working with local service businesses nationwide since 2008, and the remote model has never gotten in the way of the actual work. It is the same web design work we do from home, just built around Fort Lauderdale's neighborhoods, competitors, and the way its customers search instead of Orlando's. Claiming a Google Business Profile, writing service-area pages for Wilton Manors or Pompano Beach, none of it requires a desk on Las Olas.
If you want to talk before committing to anything, get a free quote, or call or text (407) 694-2055.
Every web design engagement starts with a look at what you have now, then moves into the build. The exact scope depends on your business and your goals, but most Fort Lauderdale builds include the following.
What is deliberately left out is anything vague. Every proposal lists exactly which pages, features, and tools are in scope before work starts. Work beyond that scope, an added page, a larger content push, a new feature, gets quoted on its own rather than folded into a fuzzy monthly number.
The process is the same whether your business is downtown on Las Olas or out in Coral Springs.
You can read more about how we approach every project, not just Fort Lauderdale builds, on our how we build page. Every build also starts with a free mockup, so you see a live concept of your homepage before you commit to anything. For a general sense of timelines across project types, see how long does it take to build a website.
We publish real numbers because a vague quote does not help anyone decide anything. Custom website builds run $3,500 to $12,000 or more, one time, depending on how many pages you need and how much the site has to do, through our custom web design work.
Once a site is live, most Fort Lauderdale businesses pair it with ongoing SEO or local SEO, which runs $1,500 to $3,500 a month for most businesses, or $3,500 to $7,500 a month in competitive niches or for multi-location businesses. Fort Lauderdale has plenty of both: straightforward trades working one neighborhood, and competitive fields like marine services, luxury real estate, and legal and medical practices that draw clients from across Broward County. A business covering more than one city, Fort Lauderdale and Pompano Beach with one crew, for example, usually lands at the higher end of both ranges, since more territory means more pages and more competitors to track. See the local breakdown at Fort Lauderdale SEO and Fort Lauderdale local SEO if ongoing visibility, not just the build, is the main goal, or how much does SEO cost for how that pricing works generally. If you also want paid search, we manage Google Ads too. Agencies typically charge a flat fee or a percentage of ad spend, we quote a flat fee after a free consult, not a percentage that grows as you spend more.
If your project needs something beyond a standard site, a booking tool, a calculator, an online store, we build those too. Calculators start at $600, most workhorse tools run $1,500 to $4,000, and online ordering or a small store starts at $3,500, through custom tools and ecommerce, plus $75 a month per tool for ongoing support.
Everything is month-to-month. No long-term contracts, and you own your site, your content, and your accounts, whether you stay with us for one month or ten years. For a deeper breakdown, see how much a website costs. If you want to see where you stand before spending anything, start with a free mockup.
No. We are an Orlando company and work with Fort Lauderdale businesses remotely, the same way we serve clients in forty-plus states. There is no local office and no local staff in Fort Lauderdale. What you get instead is direct access to the person doing the work, by phone, email, or a shared client portal, rather than a rotating account manager who does not know your business.
Custom website builds run $3,500 to $12,000 or more, as a one-time project, depending on how many pages you need and how much the site has to do. Ongoing SEO or local SEO is separate and runs $1,500 to $3,500 a month for most businesses, more for competitive niches or multi-location work. Everything is month-to-month, with no long-term contract required.
It depends on the size of the site and how quickly we get your content and photos, since pages cannot be designed around words we do not have yet. A small service-business site moves faster than a large one with multiple locations or a full online store. We give you a specific timeline once we have actually looked at the scope, not before.
Web design and SEO are separate services here, priced separately, but built to work together. A Kelly WM site already has the technical groundwork SEO needs in place: structured data, fast load times, and a clean site structure. If you want ongoing visibility work after launch, local SEO and AI search optimization are both month-to-month add-ons, never bundled into the design price.
Yes. Boat mechanics, canvas and upholstery shops, dock and seawall builders, marine electricians, and charter or crew businesses go through the same process as any other service business: an audit of what you have now, a written plan, a custom-coded build, and a launch. The site gets scoped around your services and your customers, not a generic template built for a different trade.
You do. Every Kelly WM client owns their site, their content, and their accounts outright. There is no lock-in and no long-term contract built into any project. If you ever want to move the site elsewhere or change who manages it, you can take everything with you, no exceptions.
Yes. We work with service businesses across greater Fort Lauderdale and Broward County the same remote way, whether you are in Wilton Manors, Pompano Beach, Plantation, Davie, or Coral Springs. The build process does not change with the zip code. We still start with an audit of your business, your competitors, and what your customers actually search for before writing a single page.
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Get a free mockup and a straight read on what your site is doing well and what it is not, no obligation attached. Call or text (407) 694-2055, or email [email protected].
Book a free consultation → Or call/text directly: (407) 694-2055Describe the bottleneck and we'll come back with a fixed quote and a timeline. Free, and no pressure either way.
I'll look at what you sent and reply within a day with an honest read: what it would take, what it would cost, and whether it's worth building at all.