The short answer: A custom website for an irrigation or sprinkler company runs $3,500 to $12,000+ as a one-time build. Where you land in that range depends on how much of the trade the site has to carry: a repair-focused shop in one metro sits near the bottom, while a company that also sells installs, files backflow tests in several water districts, and wants customers enrolling in startup and winterization plans online sits near the top. There is no honest industry average to quote, because two irrigation sites with the same page count can do very different amounts of work. Ongoing search work is priced separately, month to month, with no long contract.
Two people use an irrigation site, and they have nothing in common. That is the first thing that moves the price.
One is standing in the yard with water going somewhere it should not, deciding on the spot whether to call you or the next listing. That visitor needs a phone number a thumb can reach without scrolling, a text option, a form that accepts a picture of the broken head, and a straight yes or no on systems your crew did not put in.
The other is planning an install and is in no hurry. That reader wants zone layout, head selection, how you work out coverage, what happens to the lawn and beds already there, permits and water taps, and where a smart controller fits.
Build both paths and you already have most of a mid-range site. Build one and you get the cheap brochure that reads fine and books almost nobody.
Then there is the part a brochure never touches. Startup and winterization are not one-off sales, they are a schedule: the customer whose valve you fix in June is the one you blow out in October. A plan page that lays the season out visit by visit, spring startup through the fall blowout with the mid-season check in between, plus a way to enroll online, turns that schedule into revenue you sell once instead of reselling every year. The generic version of this argument sits in our guide on how much a website costs.
Near $3,500 you are buying a clean, fast, plainly written site with the pages this trade needs kept apart: repair, installation and design, backflow testing, startup and winterization, the maintenance plan, and a short set of service area pages matching where you actually want to send a truck. That sounds basic. It is also where the money quietly leaks out, when all six get crammed onto one page.
In the middle of the range you are buying depth and self-service. More service area pages, written by someone who knows a twenty-minute call twenty-five miles out is not a job you want to win. A current local page on watering rules, which homeowners look up constantly and which is one of the few places a sprinkler company can show local knowledge rather than claim it. Booking with real dates instead of a request that sits in a voicemail box.
Past $12,000 you are usually buying scale or software: multi-district or multi-location coverage, a commercial and HOA side that has to speak differently than the residential side, or a customer area where existing customers book next season, update a gate code, and enroll in a plan without calling in. Custom tools are quoted separately: from $600 for a calculator, $1,500 to $4,000 for most workhorse tools, Tool Care at $75/month per tool.
At every tier, the site, the content, and the accounts belong to you.
More, in this trade, almost always comes from one of four places.
Less comes from the mirror image. One town, one dominant service, no online enrollment, photos you own, and quick answers to intake questions all pull toward the bottom of the range. The cheapest builds are the ones where our questions get answered the same week.
One cost lands later, not up front. A watering restrictions page has to be kept current, because allowed days, hours, and drought stages change by county and season, and a stale page can walk a homeowner into a fine. Publish one and somebody has to be responsible for rechecking it on a set schedule, which is what website maintenance covers.
The worst time to start a website is three weeks before the spring rush. Pages take time to gain any traction, and the weeks you are hiring crews are the weeks nobody can answer questions. The quiet stretch is when this gets built.
Monthly search work is a separate question with its own answer: see how much SEO costs for an irrigation company. The fastest way to a real number is to look at a real design. We are Orlando-based and have worked with local service businesses nationwide since 2008. Call or text (407) 694-2055, or get a free homepage mockup, free and yours to keep either way. The longer version for this trade is on the irrigation page.
Often yes, and a repair-heavy shop is the clearest case for the low end of the range. What you cannot cut is speed, a phone number a thumb can reach without scrolling, and a form that accepts a picture. Think twice before cutting the plan and winterization pages, since those are how one repair turns into a customer you see twice a year.
Templates struggle exactly where this trade needs room: separate repair, install, and backflow paths, service area pages you can defend, and anything that lets a customer book or enroll on their own. The tradeoffs are written up in <a href="/blog/custom-website-vs-template">custom website versus template</a>.
It depends whether you want a booking form or a real scheduling tool. Most workhorse tools run $1,500 to $4,000, with Tool Care at $75/month per tool. The test is volume: if the office answers the same scheduling question all through a blowout rush, the tool earns its keep in labor before it does anything for marketing.
Irrigation websites and SEO · How much does a website cost? · How much does SEO cost for an irrigation company? · Custom web design · What should you pay? (free tool) · Get a free homepage mockup · The plain-English glossary
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
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