The short answer: A custom website for an epoxy flooring company runs $3,500 to $12,000+ as a one time build. You sit near the bottom when you sell one thing to one buyer, residential garage floors in one metro. You move toward the top when the site has to serve homeowners shopping a look and commercial buyers shopping downtime and specs, and when it carries the galleries, prep explainers, and quoting tools that do the selling in this trade. There is no honest industry average, because the price tracks how much site the business actually needs.
Two things sell a coated floor: what the finished slab looks like, and whether the buyer believes you prepped it right. The build hours go there.
The gallery is the biggest difference between a coatings site and a generic contractor template. Flake blends have to be shown as finished floors, not as chip charts. Before and after belong on one slab, the pitted and stained half sitting right next to the coated half. Prep needs a place too. A short clip of a grinder chewing into concrete explains your number better than any paragraph about why the cheap quote is cheap. A gallery that loads fast, sorts by finish, and still reads on a phone is real work.
The second cost driver is education. Homeowners type epoxy even when what they buy is a polyaspartic topcoat, and plenty of the people researching this are still weighing a store bought kit against hiring anybody at all. Hot tire pickup, vapor pushing up through a slab that was never sealed, yellowing under UV: each of those wants its own page, not a sentence in a services list. Pages are the unit of cost in a build, and coatings needs more of them than most trades.
Third is the quote path. A form that asks garage size, slab condition, and a photo gives you a lead you can put a number on rather than a week of missed calls. We run first-party lead dashboards on more than 20 of the sites we manage, so an owner can see which finish page produced which call. That is what tells you where next month's effort goes.
Near $3,500 you are buying a clean, fast, honestly written site for one buyer in one market: a page for each finish you actually install, service area pages for the suburbs your trailer parks in, a gallery, a prep explainer, and a quote form that asks the right questions. For a residential garage company working one metro, that often competes.
The middle of the range buys depth. That is where the commercial side gets built out properly: pages of its own, project photos of its own, language about cure schedules, chemical resistance, slip rating, and working around a shutdown. It is also where the kit comparison and the failure pages get written properly, and where plain text answers and structured data go in so an AI assistant can quote your range instead of a competitor's.
The top, $12,000+, is for operations with more than one crew, more than one market, or a real bid pipeline: a commercial spec library, deeper content architecture, and tooling. Custom tools price separately. A square footage estimator starts at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75/month per tool if you want us maintaining it. The generic version of this argument, what separates the bottom of the range from the top in any trade, lives in our website cost guide.
What pulls the number down is just as real. Good photos of your own jobs already on your phone, one buyer, one metro, and no legacy content to preserve puts you near the bottom. Launching lean in the slow months and adding finish pages as the season allows is a normal way to do this.
None of that covers the monthly work. The build is one time. Ranking and Map Pack work is a separate line, and the numbers are on what SEO costs for an epoxy flooring company.
Coatings work is scheduled by chemistry, not by mood. Slab temperature and humidity decide when you can install, so demand and capacity peak in the same weeks. The site you build in January is the one working when the phone starts ringing, and clicks bought at the peak cost the most, because the whole trade is bidding on the same handful of terms in the same weeks.
Fix what is cheap first. Run the free Website Report Card on the site you have, and if you want a sanity check on a quote sitting in front of you, What Should You Pay is free too. Both are part of more than 50 free tools published at kellywm.com/tools, no email wall. If the current site is genuinely holding the business back, a custom build earns the money. If it is not, we will say so.
Want to see it before you decide? We will build a free homepage mockup of your shop, yours to keep either way. Or call or text (407) 694-2055 and tell us which floors you want more of.
Almost never. You need a separate section inside the same site: pages of its own, project photos of its own, language about downtime and slip rating and insurance, and a contact path of its own. Two domains means two things to rank and two sets of listings to keep straight. One site with a real commercial wing is cheaper and stronger.
No. Phone photos of your own jobs beat manufacturer catalog images, because buyers recognize catalog images on sight. A real garage with a water heater in the corner and your crew running a grinder reads as true. Send what you have, we build the gallery around it, and you drop in better shots as you finish jobs.
It is worth it if quoting time is your bottleneck, or if you keep losing people anchored on big box kit pricing who will not call without a number. Calculators start at $600 and sit on top of the build. If leads are not the problem and closing is, put the money into the gallery and the prep content instead.
Epoxy flooring websites and SEO · What SEO costs for an epoxy flooring company · Is SEO worth it for epoxy flooring companies? · What a website costs: the full guide · Custom web design · What should you pay? · The plain-English glossary
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.