The short answer: A custom website build runs $3,500 to $12,000 or more, one time, and most kitchen remodelers with one location land in the middle of that range rather than at the bottom. The reason is what the site has to do: it sells a design consultation for the most disruptive project a household takes on, so the budget question, the schedule question and the change order question get answered in writing before anyone fills in a form. A showroom, a second location, or software attached to the site puts a build in the top half and past it. There is no ongoing fee for the site itself once it is live, everything is month to month, and you own the site, the content and the accounts.
A kitchen site cannot be priced off a domain name and a quick look at what you have now. The number tracks how much has to be designed, written and wired up, and in this trade the writing is the part owners underestimate.
Custom builds run $3,500 to $12,000 or more, one time. That is the range we publish and the range we quote inside. Why a custom site is priced this way at all, and how to read any web quote you are already holding, sits in the website cost guide. Here is what the range means for a kitchen remodeler.
Near the bottom. One location, one metro, and a real page for each scope you actually want more of instead of a single page called kitchen remodeling. A gallery of your own finished kitchens, an intake form that captures the project and not just a name, local schema so the site and the map listing agree on who you are, and pages that open fast on a phone in a driveway. That is a complete site, not a starter site.
Through the middle. All of that plus the writing, which is where most single location remodelers land. The budget framework, the schedule pages and the change order policy, laid out by scope. Project write ups that say what came out, what went in and what changed structurally, not a caption under a photograph. Pages for the housing stock you are best at, since homeowners describe their kitchen by decade and subdivision, and a town page for everywhere the crews actually go. And enough custom web design and structure that the site keeps absorbing new pages for years without another rebuild.
At the top and past it. A showroom, more than one location, a separate track for the designers and dealers who send you work, or software attached to the site. For a kitchen company that usually means a budget estimator built on your own price structure, or a scheduler that routes to the right designer. Custom tools are priced on their own: calculators start at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 a month per tool. Tools earn their keep here because they work the stretch when a homeowner is still doing homework and is not ready to fill in a form. We publish more than 50 free tools with no email wall, on the theory that answering the question before asking for contact details is the better trade.
The spread between two honest quotes for the same kitchen company usually comes down to a short list.
It goes up when:
It stays low when:
A few costs sit outside the build number. Ongoing search work is a separate monthly decision, laid out in what SEO costs a kitchen remodeler, and a new site does not commit you to it. Google Ads management is billed on its own: the industry charges either a flat monthly fee or a percentage of ad spend, we quote flat after a free consult, and the budget itself goes straight to Google. Website maintenance is optional and quoted separately. Assistants now handle plenty of the early kitchen questions before anyone reaches a website. Google sells ads in and around those answers, so that screen is not free of paid placement. What no budget decides is which companies the organic answer itself names, and that gets assembled from what your pages state plainly in text: the scopes you take, the towns you cover, whether design happens in house. No one can promise that a given assistant will name your company. That readability is a build decision first, and it is what AI search optimization covers.
A few things are worth doing before you compare quotes.
Then read what a build for this trade includes on the kitchen remodeling page, or how we build for the process before the price. Timing is answered under how long it takes to build a website, which matters in a trade that gets bought against Thanksgiving and the January calls. If the real trouble is a buried map listing rather than a dated site, local SEO may come first, and we would rather say that on the call than sell a rebuild.
We are Orlando based and have worked with local service businesses nationwide since 2008. You can look at a real design concept with your own company on it before you pay anything: get a free mockup, send the details through the quote form, or call or text (407) 694-2055. The quote comes flat and in writing, the work is month to month with no long term contract, and the site, the content and the accounts are yours.
Both work, and the honest answer depends on how your week is built. A request form is cheaper to build and lets you screen before anything reaches the calendar, which matters when a design visit is an hour or more and some inquiries are for a project you do not take. Live booking saves the phone tag, but it needs qualifying questions in front of it or the calendar fills with the wrong appointments. Either way, say on the page whether design happens in house, whether there is a fee, and whether that fee applies to the job. Homeowners cannot work that out from the outside, and most will not ask, they just hesitate. A scheduler that routes to the right designer is a custom tool, priced separately from the build, with most workhorse tools running $1,500 to $4,000.
Give yourself more room than you think, because the slow part is almost never the design. It is the material only you have: which finished kitchens can be shown, what each one actually involved, the before photos, permission from those homeowners, and your own answers on scoping, allowances and change orders. Blocking two hours in the first week to answer those questions moves a launch date more than anything else you can do. Our guide on how long it takes to build a website walks through the stages. Worth knowing: launching in a slow stretch is not a miss. A build costs the same in any month, and the site is simply ready before it strictly had to be.
A little, yes. No showroom page, no hours or directions to keep current, no second listing to hold in step, and no display photography to shoot. What it changes is where the burden of proof lands. A showroom lets people judge you in person before they commit, so a site without one has to carry that with project write ups, the process in writing, and a clear answer about who is actually in the house each day. That is writing time more than it is money. Plenty of good remodeling sites have no showroom behind them.
Kitchen remodeling web design and SEO · How much does SEO cost for a kitchen remodeler? · How much does a website cost? · How long does it take to build a website? · What should you pay tool · Get a free mockup
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.