The short answer: A custom website for a home security company runs $3,500 to $12,000 or more as a one-time build, and you own it outright. The low end fits a single-location installer with one or two service lines and a tight service area. The high end carries separate pages for monitoring, cameras, smart locks, and commercial access control, plus real detail for several counties. There is no subscription for the site itself, and ongoing SEO, ads, or reputation work is quoted separately, month to month.
You are not going to outspend the national advertisers and lead resellers sitting at the top of a home security search, and you do not have to. What belongs to you is the local half: the install, the service call afterward, a technician who works the same towns as the customer. A site priced for this trade is built to say that plainly and prove it.
That list is most of what the number covers:
Two things raise what that work is worth here. Monitoring is recurring revenue, so a customer keeps paying long after the install invoice clears, which argues for putting more budget into the quote path and the tracking behind it. We run first-party lead dashboards on more than 20 of the sites we manage, so owners can see which pages produce calls. The other is tone. Fear is the easy register in this trade and the wrong one, so the pages worth paying to write are the flat, factual ones: term length, what the monthly covers, and who owns the hardware when somebody moves.
The range is wide because the scope genuinely is. Roughly how it splits here:
Tools are quoted separately, under custom tools. A simple calculator, say a coverage estimator for someone who wants a rough answer before handing over a phone number, starts around $600. Most workhorse tools run $1,500 to $4,000, plus $75 a month per tool so nothing quietly breaks after launch. In this trade, reviews are the obvious one: we built a one-tap review-request tool for a New Jersey glass and mirror shop.
Four inputs move the number more than anything else, and you can size all four yourself before anybody quotes you.
As a worked example, say a company sells monitoring, cameras, and smart locks across two counties and takes the occasional commercial job. That is roughly a dozen pages of real content plus intake, which lands mid-range.
The generic version of this math lives in the full website cost guide, so we will not re-argue it here. What the monthly side costs once the site is live has its own answer: how much SEO costs for a home security company. Ad management has no published industry rate. Flat fees and a percentage of spend are both common, and we quote flat after a free consult, covered on Google Ads for home security companies.
Before you call anyone, write down five things: the service lines you install and monitor, the towns your crew will actually drive to, whether you take over existing panels, whether you do commercial work, and your license details as they should appear in writing. That is most of a scope, and an honest quote gets built from it.
Then, in order. Run what should you pay, a free tool that gives you a range before you talk to anybody. Read what a build includes on websites for home security companies, and how we work with the trade on the home security page. Then take a free mockup, built on your own service area and license, before you pay anything.
Everything ongoing is month to month, and the site, content, and accounts belong to you. That matters more here than in most trades, since a site that arrived with a dealer program often turns out, at the worst possible moment, to be one you do not actually control. Request a quote, or call or text (407) 694-2055.
Nobody can promise you a return, and we do not. What is true is that a referred homeowner still looks your company up before letting a technician into the house, and finds either a site that answers their questions or a dealer template that answers none. If referrals are carrying you, the honest move is a smaller build that handles that vetting well.
Only a little, and it is usually worth the difference. A takeover inquiry is a different conversation than a fresh install: there is already equipment on the wall, a company monitoring it, and an agreement with an end date on it, and none of that fits a name-and-message form. So you are paying for one takeover page and a handful of extra intake fields, not a different tier of build. It shows up as a line in the quote rather than a jump toward the top of the range.
Yes. A custom-coded site takes new sections without a rebuild, so nothing is wasted by starting residential. It does cost more in total than including it up front, since a later addition means a second round of scoping, writing, and structured data. If commercial is already a real part of your revenue, put it in the first build.
Websites for home security companies · How much does SEO cost for a home security company? · How much does a website cost? The full guide · How long does it take to build a website? · What should you pay? Free pricing tool · Home security companies: industry overview · The plain-English glossary
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.