The short answer: A custom website for an air duct cleaning company runs $3,500 to $12,000+ as a one-time build. Near the bottom you get a tight, fast site for a single-crew shop in one metro: core service pages, a small service-area layer, your own photos, and a booking path. Toward the top you are paying for territory and trades, separate silos for dryer vent and HVAC work, multiple locations, and custom tools like an estimator. The build is one-time; ongoing search work is a separate monthly line.
Air duct cleaning carries a trust problem the honest operators did not earn. Homeowners have heard the stories: the coupon price in the mailer, the crew that finds a much larger job once the van is in the driveway. So your site has to convince a stranger that your last number will match your first one.
That changes what the build has to contain:
Duct cleaning is also not a once-ever purchase. If the site records the job and your follow-up runs on the interval you recommend, the same build keeps producing. And every trade you sell, dryer vents or HVAC service, needs its own pages: one page will not compete for all three the way three focused pages do. What we build for duct cleaning companies walks the parts.
The generic version of this argument lives in the full website cost guide, so here is only the duct cleaning cut. The one-time build runs $3,500 to $12,000+. Where you land inside that comes down to how much territory and how many trades the site has to carry.
Near the bottom. One metro, one or two crews, residential only. Service pages for air duct cleaning and dryer vent cleaning, an about page showing faces and any certifications you actually hold, a real photo set, a handful of service-area pages for the towns you drive to, tap to call, an intake form, and your Google Business Profile wired to match.
In the middle. Wider territory and a second audience. Separate silos for dryer vent work and any HVAC service you sell, so each ranks on its own. A real service-area layer rather than five city pages. A commercial path kept apart from the homeowner path, because a property manager and a worried homeowner ask nothing alike. Review capture on a schedule. Reporting that names the page that produced the call: we run first-party lead dashboards on more than 20 of the sites we manage.
At the top and past it. Multi-location or franchise structure, a page and a profile per unit, service-area coverage across a region. Custom tools, priced on their own: a vent count or square footage estimator starts at $600, most workhorse tools run $1,500 to $4,000, Tool Care is $75/month per tool. Online booking tied to your real schedule. A migration that protects the SEO value an older site already earned.
What pushes the number up:
What pulls it down: one metro, one crew, residential only. Photos you already own, since a morning with your phone on a real job beats any stock library. No booking integration on day one, because phone and form convert fine while you prove the model. And phasing: launch the core pages, add the service-area layer next quarter.
What never pulls it down honestly is buying a template and hoping, and the template comparison covers why. As a worked example on made-up round numbers: say your average whole-home ticket is $600. A build at the bottom of the range is covered by six extra jobs. That is arithmetic on a hypothetical, not a forecast. Run it with your own ticket and close rate, or start with the what should you pay tool.
You know how it feels when a price moves after the work starts. Hold your web quote to the standard you hold yourself to. Before you sign, get it in writing:
If you would rather see the thing than argue about the number, we will build a real page for your company first, free: request a free mockup. Or call or text (407) 694-2055 and describe your service area, your crews, and whether dryer vents are their own line. That is usually enough for a flat quote.
Separate pages on one site, almost always. They are different jobs at different prices with different searches, so each needs its own page to rank. A second website splits your authority and doubles the upkeep. The exception is a separate brand with its own name, phone, and reviews.
Ask, because it varies by shop. With us the build is quoted one-time and ongoing care is quoted separately, so you see what you are paying for instead of finding it folded into one number. Custom tools carry Tool Care at $75/month per tool. Whatever you are quoted, get the recurring items listed by name.
Yes, and for a one-truck shop that is often the smarter order. Launch the core service pages, the photo set, the profile, and the intake path, then add the service-area layer and any second trade once the first version is booking work. Plan the structure for that from day one, or the additions become a rebuild.
Air duct cleaning websites and SEO · How much does SEO cost for a duct cleaning company? · The full website cost guide · How long does it take to build a website? · What should you pay: free budget tool · How we build · The plain-English glossary
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.