The short answer: A custom-coded website for a dermatology practice runs $3,500 to $12,000 or more as a one-time build, and most practices land in the middle of that range rather than at the floor of it. Two things drive the number: how many providers need a page of their own, and how much of the cosmetic side the site has to sell, since medical and cosmetic dermatology bring two very different visitors to one site. A solo or two-provider office doing mostly medical work sits near the low end, while a group with a full roster, a cosmetic line, a gallery, and more than one office sits at the top of the range or past it. There is no monthly fee for the site itself, and you own the site, the content, and the accounts.
A build quote is a count of two things: how many pages have to exist, and how much care each one takes. In dermatology both come down to the roster and the split.
Custom builds run $3,500 to $12,000 or more, one time. The spread exists because a site is priced by what is in it, which the website cost guide works through for any industry. Here is what each part of it means for a practice.
Near the bottom. One office, one or two providers, mostly medical work. A homepage built around getting someone to call, a real page per provider, a page for each condition or treatment you want more of instead of one crowded services list, an appointment form routed where you want it, structured data that tells a machine which practice and which providers it is reading about, and pages fast enough to open on a phone at night. Custom designed and hand-coded, not a theme a practice two states over is also running.
Through the middle. The full roster, both sides of the practice given their own path, a gallery built properly, the insurance and new patient answers written out instead of implied, real photography of your rooms and your people, and a structure that keeps taking treatment pages for years without another rebuild. Most established practices land here.
At the top and past it. More than one office, each with its own page, hours, and profile. A skincare line sold through the site, which is an ecommerce build, online ordering from $3,500. A booking flow that matches how the front desk actually schedules. Or a custom tool, priced on its own: calculators start at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 a month per tool.
That same structure is what an AI assistant reads when a patient describes a symptom to it instead of opening a search page. Ads run there as well: Google sells placements in and around its AI answers. But no ad budget picks which practices the organic answer names or recommends. That part follows from what your pages state plainly about who you are and what you treat. AI search optimization covers the rest.
Quotes differ between practices that look alike on paper, for reasons visible in advance.
It costs more when:
It costs less when:
Three costs sit outside the build. Search work is billed monthly on its own, and paying for a site does not commit you to any of it: $1,500 to $3,500 a month for most practices, $3,500 to $7,500 in a competitive metro or across multiple offices, with its own answer in how much SEO costs for a dermatology practice. We publish no ads management rate, because the industry typically bills that work as a flat monthly fee or a percentage of your spend; we quote flat after a free consult: see Google Ads. And somebody has to keep the site patched, backed up, and actually working after launch, which is website maintenance.
Two free things before you compare quotes. Put the site you have now through the website report card so you know what a rebuild would be fixing, and weigh every quote you collect, including ours, with the what should you pay tool. More than 50 free tools are published at kellywm.com/tools with no email wall, so neither asks for an address first.
For what actually goes into the build, see websites for dermatologists, or dermatology marketing if the site is one piece of a larger decision. A quote can be honest about the work in front of it: which pages, which forms, which approval steps. What it cannot honestly include is a promised ranking or a count of future patients. Nobody selling a build knows either. Timeline is covered in how long a website takes to build.
Kelly Webmasters and Marketers is Orlando based and has worked with local service businesses nationwide since 2008. You can see a design concept built around your own practice before spending anything: get a free mockup, send a quote request, or call or text (407) 694-2055. The quote comes flat and in writing, the work is month to month with no long-term contract, and the site, the content, and the accounts are yours.
Yes, and for a practice still building the cosmetic line it is often the right order. Launch the homepage, the provider pages, and the medical work you want more of, then add treatment pages and a gallery later as separate work. That keeps the first invoice near the low end of $3,500 to $12,000 or more, and phasing costs nothing structurally, since the site is built to keep taking pages from day one. What to avoid is publishing thin placeholder pages for treatments you do not offer yet.
Somebody updates it, and owning your site means you are not waiting in a vendor's ticket queue for that. We build so a bio can be added or pulled without disturbing the rest of the site, and you decide whether your office manager handles that or we do. On our side it is small separate work, or it sits inside a maintenance arrangement. A provider page still live two years after that provider left is a common credibility problem, and an avoidable one.
On the invoice, usually. What to check before comparing it to a one-time build is how much of it you control. Ask who holds the domain, whether the pages come with you if you change software, how much of the layout you are allowed to change, and how many other practices run the same design. A site you cannot edit beyond swapping text, and that ends when the software contract ends, is closer to a rental than an asset.
Websites for dermatologists · Dermatology marketing · How much does SEO cost for a dermatology practice? · How long does it take to build a website? · What should you pay tool · Get a free mockup
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.