The short answer: A custom-coded website for a cosmetic surgery practice runs $3,500 to $12,000+, one time, with one surgeon, one office, and a focused procedure list starting near the bottom of that range. Practices move up it as the procedure list grows, as the before and after gallery becomes a structured library instead of a photo page, and as a second surgeon or location multiplies the pages. What sets the number is page count, how much writing has to be built from scratch, and whether a vendor template has to be untangled first. The build is one time, and the practice owns the site, the content, and the accounts.
A build is quoted on how many pages have to exist, how much of the writing has to be created from scratch, and what has to be cleared out of the way first. Cosmetic surgery pushes on all three.
Why any website costs what it costs is argued once, in the website cost guide. This page is only how those mechanics land on a surgical practice.
The published range for a custom build is $3,500 to $12,000+, one time. Roughly how a practice moves through it:
A few costs sit beside the build rather than inside it. Custom tools are their own line, covered under custom tools: a calculator starts from $600, most workhorse tools come in at $1,500 to $4,000, and Tool Care adds $75 a month per tool. For a surgical practice that is usually a financing calculator or a candidacy quiz. More than 50 free tools are already published at kellywm.com/tools, no email wall. If ads enter the picture, the click budget goes to Google itself. Management pricing has no published number here: the industry bills either a flat fee or a percentage of spend. Ours is a flat figure, set after a free consult, on Google Ads. Getting the finished site found afterward is ongoing and separate: what SEO costs for a cosmetic surgeon.
Being readable by AI assistants is part of the build, not a line added afterward, and what makes a procedure page clear to a patient is what makes it quotable. Be skeptical of anyone pricing AI visibility as a separate product. Google does sell ad space in and around its AI answers, so paid placements reach those screens. The organic answer itself works differently: no ad budget decides which practices it names, only what those practices have published when a patient asks who does a procedure near them. More on AI search optimization.
It costs more when:
It costs less when:
Worth pricing first: if the site is technically sound and only the procedure pages are thin, a rebuild may not be the right spend. That has its own answer in whether you need a new website or yours can be fixed.
A real quote takes a short call: how many surgeons and locations, which procedures you want more of, how many cases are in the gallery, and what the current site is built on. The look is free, and the number comes out of it, not ahead of it. Two useful things first:
What gets built, and in what order, is on websites for cosmetic surgery practices. The wider picture for the specialty sits on cosmetic surgery marketing. Nobody can honestly promise consults or a ranking out of a build.
Kelly Webmasters and Marketers is Orlando based and has worked with local service businesses nationwide since 2008. The build is one time, anything ongoing runs month to month with no long-term contract, and the practice owns the site, the content, and the accounts. For a number, get a free mockup, use the quote form, or call or text (407) 694-2055.
Usually yes, but treat it as its own line in the quote rather than a checkbox. The image files are the easy part. What takes time is keeping every pair matched to its case, carrying the procedure and view tags over so filtering still works, and preserving the consent record on each case. Some platforms export cleanly and some hand over a folder of files with no case structure, which means rebuilding the library case by case. We look at what your platform will actually give us before quoting that piece.
Read the agreement before assuming so. Platforms in this space commonly license stock procedure copy that appears on many practice sites at once, and in some contracts the vendor owns the site and the text on it. Copy that is identical across dozens of practices is not worth moving anyway, which is why those pages get rewritten from what the surgeon actually does. Whatever we build, you own outright: the site, the content, and the accounts.
No. That is a separate cost, and it belongs with a local photographer who can shoot your actual space and your actual staff. It earns the line item here more than in most industries, because a patient choosing between practices is judging the room as much as the copy. We tell you which shots the build needs and how they should be sized, and we handle the rest: layout, writing, structure, and the technical build.
Websites for cosmetic surgery practices · Cosmetic surgery marketing · How much does SEO cost for a cosmetic surgeon? · How long does it take to build a website? · Website report card · Get a free mockup
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.