The short answer: A custom website build runs $3,500 to $12,000 or more, one time. A cabinet company with one showroom serving one metro usually lands in the lower half of that range, while dealers with more than one showroom, a trade side selling to builders and designers, or a store for door samples and hardware run higher. What pushes the number up is how much of your work has to be shown instead of described, since project galleries, door styles, finishes, and the lines you carry all turn into pages and structure. There is no ongoing fee for the site itself, the relationship is month to month, and the site, the content, and the accounts are yours.
Nobody can quote a cabinet company off a phone call and a domain name. The price tracks how much has to be designed, written, organized, and wired up, and in this trade more of that goes into pictures than in most.
Custom builds run $3,500 to $12,000 or more, one time. That is the range we publish and the range we quote inside. Why a custom site is priced that way at all, and how to read a web quote you are already holding, is covered in the website cost guide. Here is what the range means for cabinets.
Near the bottom. One showroom or one shop, one metro, and a focused set of pages: what you build or carry, refacing next to full replacement, the rooms you take on, a real gallery of your own work, a consultation request that captures more than a name, local schema so your Google Business Profile and your site describe the same business, and pages fast enough to load while somebody stands in a half torn out kitchen. That is a real site, not a starter site, and for plenty of shops it is the right one.
Through the middle. All of that with depth. Pages for the lines you carry, written by you instead of by the manufacturer. Door style and finish pages. Project write ups that say what a job actually involved, room by room. A process page that walks a nervous homeowner through measure, design, order, and install. A trade path with its own form. And a structure that keeps taking new pages without another rebuild.
At the top and past it. More than one showroom, selling online, or a tool a template cannot do. Custom tools are priced on their own: calculators start at $600, most workhorse tools run $1,500 to $4,000, online ordering and small stores start at $3,500, and Tool Care is $75 a month per tool. For cabinets that usually means a budget range calculator by linear foot, a door style and finish browser a homeowner can filter, or a consultation scheduler that routes to the right designer. An online store lands here too, since door samples and hardware are real orders with shipping attached. We built a storefront carrying over 1,400 products with live Stripe checkout for a Virginia retailer, and a sample shop is the same machinery on a smaller catalog.
Most of what separates a high quote from a low one is visible before either quote is written.
It goes up when:
It stays down when:
A few costs live outside the build number. Ongoing search work is its own monthly decision, laid out in what SEO costs a cabinet company, and a new site does not commit you to it. Google Ads management is billed separately: the industry charges a flat monthly fee or a percentage of ad spend, and we quote flat after a free consult. Website maintenance after launch is optional and quoted on its own. As for AI answers, they now sit on top of plenty of kitchen searches. Ads run in and around those answers, Google sells that placement the way it sells any other, and none of it decides the organic answer itself. Which cabinet company an assistant names comes down to whether your site gives it something to read, and that is a build question first. Photos with no text near them, specs locked inside a PDF, and a brand page copied off a manufacturer sheet leave an assistant nothing to work with.
Two things are worth doing before you compare quotes.
Then look at what a build for this trade involves on our cabinet web design and SEO page, or at how we build if you would rather see the process before the price. If the schedule matters as much as the number, the build timeline guide covers that. And if your real problem turns out to be the map listing rather than the site, we will say so on the call instead of selling you a rebuild.
Kelly Webmasters and Marketers works out of Orlando and has served local service businesses nationwide since 2008. Before you pay anyone, you can look at a real design concept built for your own showroom: get a free mockup, or call or text (407) 694-2055. Quotes come flat and in writing, the work is month to month, and the site, the content, and the accounts are yours.
Use the photos, within whatever your dealer agreement allows, since they show a door style cleanly and cost you nothing. The copy is the problem. Manufacturer descriptions go out identical to every dealer who got the same file, and none of it says how you sell, install, or stand behind the product. The fix is not expensive. Keep the manufacturer imagery for the product itself, pair it with photos of your own installs, and put a few paragraphs in your own voice around it. Budget that writing time inside the build rather than promising yourself you will get to it later.
No, and most companies should not publish a price list, because the number moves with layout, box construction, door style, and finish. What you owe a visitor is orientation. A page explaining what drives a cabinet budget, what refacing changes compared with a full replacement, and what a design consultation includes will hold more people than silence does. If you want to go further, a budget range calculator is a custom tool priced from $600, and it can hand a homeowner a ballpark without committing you to a quote.
Yes, and it usually simplifies it. A trade facing site needs fewer consumer pages and more substance: your construction standards, species and finish options, lead times, how you handle shop drawings and change orders, and a request path that accepts a plan set rather than a phone number. The portfolio still carries weight, because a designer is judging your work before anyone picks up the phone. If you sell retail and trade both, plan on two paths through one site, and expect that to sit higher in the range than either alone.
Cabinet web design and SEO · How much does SEO cost for a cabinet company? · How much does a website cost? · Custom web design · What should you pay tool · Get a free mockup
Free consultation, plain-English answer. If you don't need us, we'll say so.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.