Give the report card one page of your clinic site and it grades what a search engine and an AI assistant actually receive: six categories graded A to F, with the fix beneath every check that falls short. It reads the HTML your server sends, which is what an assistant reads at eleven at night while an owner decides whether this waits until morning.
Run the free tool ↓Enter any page: the homepage, your after hours and emergency page, or wherever new clients request an appointment. Results appear on screen in roughly twenty seconds with the fixes attached. Emailing yourself a copy is optional.
The report hands back six letters, one per category: Performance, Mobile, SEO, Structured data, Security, and AI readiness. Each holds named checks marked pass, warning, or fail, with the fix printed underneath. The categories are generic. Which failing line costs a hospital a phone call is not.
A run covers one page, so treat a single letter as one data point. Grade three: the homepage, whatever page answers whether you are open right now, and the service you most want filling next month. The spread between the three letters is the finding: front doors get redesigned, service pages get bolted on later by whoever had the template open.
Do not hunt for an average to measure against. The tool knows nothing about any other hospital's site, so read it check by check. Structured data and AI readiness are usually the weakest cards on a site built before either one existed, and neither calls for a rebuild, since the fixes are markup and two small text files laid onto what you already publish. Performance is capped below an A everywhere, because one item there links out to Google's PageSpeed test rather than measuring, and it scores as a warning. The method and its limits are on the main Website Report Card page.
Both clinics below are made up, written to show the shape of a report rather than to predict yours.
Say a three doctor small animal practice grades its homepage. Structured data comes back empty on every line: no JSON-LD, no LocalBusiness or Organization block, no Open Graph. AI readiness flags a missing llms.txt and a robots.txt turning away two of the four AI crawlers it looks for. SEO wants a meta description, and the title is the hospital name by itself. Mobile clears viewport and warns on alt text. An afternoon covers nearly all of it, with the local schema generator for the markup and the llms.txt generator for the file. The expensive problem never reaches the report: their Saturday hours and their walk in policy exist only inside a photograph of the sign on the door.
Now imagine a clinic on a bundled vendor platform grading the page that holds its scheduler. Render-blocking files come back high, several vendors deep. The page reads oddly thin to the grader, until you notice the service list and the doctor bios arrive by widget after load, so the HTML the server sent holds almost none of it. One thing the report will never raise: whether your new client packet lives only inside a PDF, because the grader reads the page and never opens the file.
A clean grade means the page is legible to machines. Whether a worried owner actually calls turns on things the tool cannot see.
Some of what matters sits outside the grade. Knowing which calls came from search rather than guessing, for one: first-party lead dashboards run on more than 20 of the sites we manage. Intake forms carry a client's phone number and a pet's history, so we build those with restraint in mind. Multiple hospitals need a page and a profile each, not one merged listing, which is a local SEO question first. The trade argument in full lives on the veterinary page, with websites for veterinarians and SEO for veterinarians beside it.
Almost none of that has to be bought. A title, a meta description, a schema block, an llms.txt file, and one robots.txt line fit in an afternoon for anyone who can log into the site. Handed over instead, custom website builds run $3,500 to $12,000+ one time, and ongoing SEO runs $1,500 to $3,500 per month for most businesses, $3,500 to $7,500 per month in competitive metros or for a group running several hospitals. No long term contracts, and you keep the site, the content, and the accounts. For fuller numbers there is a website cost answer and an SEO cost answer for veterinary clinics, plus the What Should You Pay tool for veterinarians. Orlando based, working with local service businesses nationwide since 2008.
It grades structure, not wording. What it hunts for is the machine-readable copy of those facts, a LocalBusiness schema block carrying hours, address, and phone. The sentence on the page is for the person reading it. A machine answering who is open near me parses the markup far more reliably. Make the two agree.
Worth fixing, and cheap. Those lines mean no JSON-LD, no business schema, or no Open Graph tags, so engines and assistants are inferring your hours, address, and phone from prose. For a clinic, those three facts are most of why somebody opened the page at all. A free schema generator on this site writes the block for you.
It cannot. What it measures is whether the crawlers those assistants depend on can read you: llms.txt, machine-readable markup, and whether robots.txt shuts out GPTBot, ClaudeBot, PerplexityBot, or Google-Extended. Google does sell ads in and around AI answers, so spending can put a clinic beside one. Spending does not decide which hospital the organic answer names.
Yes, because it turns a vague complaint into a list. Each failing check names one item and one fix in a single line, which travels up a chain better than saying the site feels slow. Grade the page you care about most, then send the failures along with the fix text attached.
You are legible, which is the floor rather than the ceiling. The tool reads one page plus robots.txt and llms.txt, and knows nothing about your reviews, your Google Business Profile, your competitors, or your traffic. A clean grade removes the mechanical reasons to be skipped. What owners choose rests on content these checks never see.
Website Report Card: full tool page and methodology · Marketing for veterinary clinics · SEO cost for veterinary clinics · AI Visibility Checker for Veterinarians · What Should You Pay? for Veterinarians · All free tools
Anyone at the practice with site access can work that report for free. If you would rather see the alternative first, we will build a free homepage mockup of your clinic, no obligation, yours either way.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.