Somebody's back went out lifting a kid into a car seat, and before they call they will compare three or four chiropractic sites from a phone. Crawlers and AI assistants open those same pages, only they read the code. The card below grades one of yours from that side: six categories, one letter apiece, and a named fix under every row that misses.
Run the free tool ↓Paste one address, either your front page or a single condition page, and give it twenty seconds or so. Nothing is gated: the result appears on this page, and emailing the fix list to yourself is optional.
Point it at one address. It fetches that page as a crawler would, then reads two files at the domain root, robots.txt and llms.txt. What the six rows mean for a practice, worst damage first:
The grading math behind the letters sits on the main report card page.
There is no chiropractic benchmark here, and the tool keeps none. Nothing ranks you against the practice two exits down. Work the rows, not the letter.
Healthy cards are dull. HTTPS is in place. The title carries your town and what you treat. There is a description written on purpose, one H1, a business block listing the address, phone, and hours a patient reads on your door, and a robots.txt that lets everything through.
Sick ones share a silhouette. Structured data and AI readiness sit at the bottom, a platform row spells out the page builder, the title is a fragment, the description is missing. Read that as one fault, not six. The site was built to look correct to a human and nothing more was asked of it.
Rank the failures by the patient each one loses. A heavy document and a head full of render-blocking files lose the person in acute pain, who gives you a minute. A thin title and a missing description lose the researcher, still reading about prenatal care or sciatica a week later. The rest is outside the card: proximity to the searcher, your reviews, your Google Business Profile, which channel produced the call. We run first-party lead dashboards on more than 20 of the sites we manage for that last one.
Both are invented, to show the shape of a result rather than anyone's numbers.
Say a solo practice runs the homepage its chiropractic website vendor put up. Performance fails render-blocking resources, with a double-digit count of them in the head; warns that the HTML document runs into the hundreds of kilobytes; and prints a platform row with the builder's name on it. Under SEO the title draws a short-title warning and the missing description is a straight fail. Structured data takes two hits, no JSON-LD and therefore no business block. AI readiness warns on the absent llms.txt. Two of those have free tools on this site, the local schema generator and the llms.txt generator. Weight and platform are not fixable from the outside.
Now imagine a three-doctor practice grading its sciatica page instead. HTTPS and the viewport pass. The AI crawler row fails and names GPTBot and ClaudeBot as blocked, because the platform shipped that robots.txt and nobody at the practice has ever opened it. Alt text draws a warning, since the adjusting room photos went up without a word of description on them. And the title is the boilerplate the platform wrote for every condition page, so whatever it scores here it scores on the neck pain page too.
The card can only grade the container. The chiropractic marketing page argues at length about what belongs inside it. Two pieces of that never reach a report. Booking is the first: whether the number is tappable, whether the schedule shows an opening someone can take today, whether the form only starts a round of phone tag. None of it is a row on the card, and all of it decides the call. The car-wreck patient is the second. They arrive on their own clock, often searching days after the collision, and they want the practice that handles the insurance paperwork, not the closest one. A clean card means what you published can be read. It does not mean the page that patient needs exists.
Some of that deciding never reaches a website. A patient asks an assistant who to see and reads the answers. Google sells ads in and around those answers, so that space is not free of money. What no budget buys is which practice the organic answer names, and that is decided by what an engine can actually parse on your pages. The full case sits under AI search, and the AI visibility checker for chiropractors shows what models say about your name today.
Most of what a first card flags costs nothing but a Saturday morning. Write a real title. Write the description. Put alt text on the hours graphic. Take a line out of robots.txt, publish an llms.txt, and drop in a business block carrying your practice name, address, phone, and hours. The tool library here holds more than 50 free tools, none behind an email wall.
What costs money is the foundation. When the report puts a page-builder fingerprint beside a bloated document and a head crowded with render-blocking files, no plugin touches that. Custom builds run $3,500 to $12,000+ one time. Ongoing SEO or local SEO runs $1,500 to $3,500 per month for most practices, $3,500 to $7,500 in competitive metros or multi-location groups, month to month, and you own the site, the content, and the accounts. The SEO cost answer and website cost answer go deeper, the what should you pay tool sizes up a quote in hand, and the build and ongoing sides live on chiropractic websites and chiropractic SEO.
Split them. The card judges whatever HTML your server hands over, and a platform hands over plenty: bulky markup, a builder fingerprint printed in the report, condition pages worded the same on every practice running that product. Weight and platform are the vendor's to answer for. The title, description, and alt text are yours.
The robots.txt file at your domain belongs to whoever runs the server, and on a vendor-hosted practice site that is rarely you. Some platforms and firewalls ship rules that turn away GPTBot, ClaudeBot, PerplexityBot, or Google-Extended by default. The card names which of the four it found blocked, so send that row to your vendor and ask for the lines to come out.
Both, separately. The card covers the single address you type and nothing else, so a clean homepage tells you nothing about the sciatica page a patient actually lands on. Run the front door first, then the two or three condition or technique pages you most want found.
No. HTTPS is the floor, and the only security check on the card. It says nothing about where the data travels after a patient hits submit, or who handles it. Intake forms, appointment requests, chat widgets, and call tracking can all carry health information, so keep symptom detail out of plain-text email.
No. Google now sells ads in and around AI answers, so paid budget genuinely does reach that part of the page, and anyone telling you nothing is for sale there is out of date. What no budget buys is the organic answer itself: nothing you spend decides which practice gets named.
No promise, on position or patient count, and distrust anyone who offers one. All the card establishes is that a crawler or an assistant can open the page, understand which conditions you treat, and pick your address and hours out of the markup. It cannot see your hands, your front desk, or your reviews.
Website Report Card: full tool page and methodology · Marketing for chiropractors · SEO cost for chiropractors · AI Visibility Checker for Chiropractors · What Should You Pay? for Chiropractors · All free tools
Grade one page above, then send me the report and I will mark the rows you can close yourself this week and the ones that are really telling you to replace the build. Either way the free homepage mockup is yours.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.