Schema Markup Generator (Service, HowTo, Breadcrumb, Product) Free Tool

1. Choose a schema type

2. Fill in the details

Service name

Provider (business name)

Area served

Description

Service page URL (optional)

Price (optional)

Currency (optional)

3. Your JSON-LD (paste into the <head> of the matching page)

Check your output with the free Schema Validator.

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The schema that actually wins rich results and AI citations

LocalBusiness schema describes who you are. These types describe what you do, and they are the ones that earn rich snippets and get you quoted in AI Overviews. Service, HowTo, BreadcrumbList, Product, Event, and AggregateRating give Google and AI engines clean, structured facts they can turn into step lists, price displays, breadcrumb trails, and confident citations. This generator builds valid JSON-LD for all of them, free, from your own input.

Why these types matter

Each type unlocks a different feature. Service and Product/Offer help search engines understand and display what you sell, including price. HowTo can surface as an expandable step list and is a favorite source for AI Overviews. BreadcrumbList replaces the raw URL in your search listing with a clean path. Event can appear in event experiences. AggregateRating can show stars (only when backed by real reviews). Layered on the right pages, they make your listing larger, clearer, and more likely to be cited.

Free, and not gated behind a paid plugin

Most multi-type schema lives inside paid tools. Yoast SEO Premium runs about 99 dollars a year, Schema Pro about 79 dollars a year, and RankMath Pro is a paid upgrade too. This tool generates the same high-value JSON-LD for free, and because it only templates the values you type, there is nothing fabricated to clean up. Paste the output into our free Schema Validator to confirm it before it goes live.

How to use it

Pick a type, fill in the fields, then copy the generated JSON-LD and paste it into the <head> of the page it describes (or your CMS header/schema field). Put HowTo on the how-to article, Service on the service page, BreadcrumbList on pages with a visible breadcrumb trail, and so on. Run the result through the validator, then publish.

Pro tips

Match the schema to the visible content on the page. Markup that describes content a visitor cannot see can be ignored or penalized.
Put each type on the page it belongs to, not all on the homepage.
For HowTo, write each step as a clear, single action in the real order.
For AggregateRating, only use rating numbers from genuine, verifiable reviews.
Always validate after pasting it in, a single typo can invalidate the whole block.

Frequently asked questions

Which schema types help with rich results and AI Overviews?

Service, HowTo, BreadcrumbList, Product/Offer, Event, and AggregateRating are among the highest-value types. They give Google and AI engines structured facts they can turn into rich snippets, step lists, breadcrumbs, price displays, and citations in AI Overviews.

Is this different from a LocalBusiness schema generator?

Yes. LocalBusiness schema describes the business itself (name, address, phone). This tool builds schema for specific content and offerings on a page: the services you sell, how-to steps, breadcrumb trails, products, events, and aggregate ratings. Many sites use both.

Do I have to pay for a plugin to add this schema?

No. Competitors gate multi-type schema behind paid plugins like Yoast SEO Premium (99 dollars a year) or Schema Pro (79 dollars a year). This generator is free, supports multiple high-value types, and you can verify the output with our own Schema Validator.

Where do I paste the generated JSON-LD?

Paste it into the head of the relevant page, or your CMS header or schema field. Put each schema type on the page it describes: HowTo on the how-to article, Service on the service page, BreadcrumbList on pages with a breadcrumb trail.

How do I know the schema is valid?

Copy the output and run it through our free Schema Validator, or paste it into Google Rich Results Test. This tool only templates the values you enter, so there is no fabricated data to clean up before testing.

Schema markup generator.