Your Google Business Profile is usually what a homeowner checks before letting a security company in to look at the doors and windows: the name on it, whether anyone answers, what the reviews say. In a trade where companies rebrand, switch dealer programs and change hands, that listing is often out of date in ways nobody at the company has noticed. We claim it, fix what is wrong with it, and keep it honest as the business changes.
Book a free consultation →People do not read this listing the way they read one for a lawn service. They read it the way they read a background check: the exact name, the hours, the photos, the reviews, and anything that looks slightly off. Three stock photos, a number that rings somewhere else, and a category describing a different trade give a cautious homeowner a reason to back out before you know they were looking.
The same handful of problems turn up on security company profiles over and over.
Most of it dates from a dealer switch, a sale or a rebrand that updated the trucks and the invoices but not the listing. For a trade with no dealer programs in it, the service is described on the Google Business Profile page.
Most of this job is finishing. Half-built profiles are the norm in this trade, so here is the whole list. Some of it will not apply to your company, and we would rather say so than bill for it.
Two things this page is not: the website build, which sits on websites for home security companies, and the whole local program, which is on local SEO for home security companies. The wider picture for this trade is on the home security page.
The rating on the listing is the first thing a cautious homeowner checks, so it matters which listing is collecting it. Who gets asked for a review and how is the reputation side of the work, one ask for every customer at the same point in the job with nothing offered in exchange, and it lives on reputation management for home security companies. The profile side is making sure those reviews land where people look.
Proximity is the part of local search nobody sells honestly. Google weighs how near you are to the person searching alongside how well the listing matches what they typed and how well known the business is elsewhere. The second and third are work. The first is a map.
Picture a homeowner four towns over, searching at eleven at night the week after a break-in on their street. If your office is twenty miles from that street, no amount of profile work moves the building. Anyone guaranteeing you the map pack in that search is either guessing or selling something they cannot deliver, and in a trade already fighting a trust problem, that is a bad thing to buy.
What we will commit to is the half that is actually work: accurate information, categories that fit, real photos, real reviews, duplicates cleaned up, and plain reporting on what the listing produced. Those same clean details are what an AI assistant reads when a homeowner asks it to recommend a security company nearby, which is its own subject on the AI search page.
Nearly every time, this work rides inside a broader local SEO engagement. The listing and the website are fed by the same set of facts, and a profile pointing at a site that says something different is a profile arguing with itself. There is no standalone monthly profile package here, and no price per listing.
For most home security companies, ongoing SEO or local SEO runs $1,500 to $3,500 a month. In competitive metros, or for companies running several locations, it runs $3,500 to $7,500 a month. Everything on this page sits inside that number, next to the website and content work feeding it.
The main exception is cleanup. If what you need is a claim, a duplicate merge, a category and service area fix, and an access recovery, that gets scoped and quoted on its own as a one-time job, and sometimes that really is all somebody needs. What we will not do is take a monthly fee to watch a listing that nothing else is feeding.
Everything ongoing runs month to month with no long-term contract, and the profile, the site, the content, and every login stay yours. To put a number on the SEO side before you talk to anybody, the how much SEO costs guide and the what should you pay tool are both free and neither one asks for an email. On timing, how long SEO takes sets an expectation slower than most people want to hear.
We are careful about proof, because this trade gets sold enough of the fake kind. We will not name a security client, quote a ranking, or hand you a screenshot of somebody else's calls.
What we can point at is the plumbing. We run first-party lead dashboards on more than 20 of the sites we manage, so a call that started on the listing is recorded as a call that started on the listing. That matters here more than most people expect, because much of what a profile produces never touches your website. Somebody taps the call button in Maps, talks to your office, and books an install. If that call is not counted anywhere, the profile looks like it did nothing.
The rest is plain: we are an Orlando shop that has worked with local service businesses around the country since 2008, and Brandon takes the calls himself. If your listing is a mess, we will say so and tell you roughly what it takes to fix, whether or not you hire us.
The name you actually do business under, the one on your trucks, your invoices, and your license. That is Google's rule, not a preference. Adding the national brand, a city, or a service phrase to the name field is a common way security companies get their listing reported and pulled. Whether your dealer agreement lets you reference the brand elsewhere on the profile is between you and the program, and worth reading before you publish it.
No. If a customer cannot walk in and be served during your posted hours, the address gets hidden and a service area is set instead. Publishing an address customers cannot visit is a common trigger for a suspension in trades that go to the customer. Hiding it does not hurt you. It simply tells Google you go to the customer, which is what you actually do.
Only if a person answers the phone twenty four hours. The hours field describes when someone at your business responds, not when the central station is staffed. Setting it to always open earns you late night calls you cannot take, and those turn into reviews. Put real office hours on the profile and describe round the clock monitoring in the description and services, where it belongs.
Not directly, since nobody edits that answer, including you. Google replaced the public questions on Business Profiles with AI answers that draw on the profile, the reviews and the website, so the fix goes into those sources: contract length, cancellation terms and who owns the equipment, stated plainly in the services, the description and a page on your site. Then check the answer again after the sources change, because when it refreshes is Google's decision.
Only if technicians actually go there. The service area tells Google where you travel to do the work, and Google's guidance asks that it stay within a reasonable drive of where the business is based. Accounts that are only monitored from a distance do not count. Draw it around the cities and counties your crews are licensed for and dispatched to, and let the rest of the account base stay off the map.
Often, though it takes patience. Depending on what happened, an old listing gets merged into the current one, marked permanently closed, or updated with your current details so it stops sending people to a dead number. Acquisitions, dealer changes, and rebrands leave these behind routinely. We inventory what exists under your old and current names first, because you usually have more listings than you think.
Ask once more, in writing, for primary ownership to be transferred to an account the company controls. If that goes nowhere, Google has an ownership request process: it notifies whoever holds the profile, gives them time to respond, and can let you verify if they do not. It can take a while, and nobody can promise the outcome. Once you are in, the vendor comes off the access list and the logins get written down.
Google Business Profile services · Home security companies: industry overview · SEO for home security companies · Local SEO for home security companies · Websites for home security companies · Reputation management for home security companies · Social media for home security companies · What should you pay? (free tool)
Give us the business name and the city and we will come back with every listing we can find under that name, current and retired, whose account each one sits in, and what specifically is wrong. Request a quote, or call or text (407) 694-2055. You keep that read whether or not you hire us.
Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.