The short answer: Ongoing SEO and Local SEO runs $1,500 to $3,500 a month, and that is where most single-location screen enclosure companies land. Shops competing in a busy Sun Belt metro, or running crews out of more than one yard, usually sit in the $3,500 to $7,500 a month band instead. The website itself is priced separately as a one-time build, $3,500 to $12,000 and up. Everything ongoing at Kelly Webmasters and Marketers is month-to-month, and you own the site, the content, and the accounts.
The range is wide because screen markets are not alike. Four things move your quote more than anything else.
The general version of this argument, why SEO is billed monthly at all and what a fair price looks like in any trade, is in our SEO cost guide. This page is only about what those numbers mean for screen work.
$1,500 to $3,500 a month. This is where most single-location screen enclosure companies sit. It covers local SEO and the steady push for the Map Pack, service-area pages for the towns your crews actually drive to, job-type pages for rescreens and full enclosures, Google Business Profile upkeep with current photos, a review request habit that does not depend on you remembering, technical fixes, and reporting you can read in a minute. We run first-party lead dashboards on more than 20 of the sites we manage, so calls and forms are counted on your own site instead of taken on faith.
$3,500 to $7,500 a month. Competitive metros and multi-location operations. More cities in play, more profiles to keep straight, a faster publishing pace, deeper work on the pages competitors currently hold, and AI search optimization so you are a candidate for the answer when a homeowner asks an assistant who to call about a torn pool cage.
The website is a separate one-time cost, not part of the monthly. That question has its own page: what a website costs for a screen enclosure company.
Paid search is a separate line too. We do not publish a management fee for Google Ads. The common models in this industry are a flat monthly fee or a percentage of ad spend. We quote a flat number after a free consult, and your ad budget goes straight to Google either way.
It costs more when the market is crowded, when you want both repair work and full builds ranking at once, when you run more than one yard, or when your strongest selling asset is a photo library that has to be sorted, captioned, and placed. Before-and-after shots of a rebuilt cage are the most persuasive thing you own, and getting them onto the right pages, sized properly, with honest captions, is real hours.
It costs less when you serve one town and one county, when you are happy taking rescreens and door repairs rather than chasing every full enclosure build, or when your current site already has earned history worth keeping instead of starting over.
The mistake owners make most often is treating the budget as a seasonal expense. Demand in this trade arrives in waves: storm damage calls, rescreens that come due again a few years later, and warm-season project planning. Rankings do not move on that schedule. The pages and profile work that get picked up when the phone should be ringing are the ones done in the quiet months. Pausing in the slow season and restarting in spring is the most expensive way to buy SEO.
Most owners want to hold the monthly figure up against their own job values and their own close rate before they commit to it. That comparison is a separate question and it has its own page: is SEO worth it for screen enclosure companies.
A range is not a quote. Three steps to a real one:
Bring three things to that call: your job types, the list of towns your crews will genuinely drive to, and a folder of before-and-after photos from your best cage work. With those in hand the conversation is short and it ends with a fixed scope and a fixed number instead of a range. We are Orlando-based and have worked with local service businesses nationwide since 2008, so we know the difference between a screen market where four good companies are already fighting for the Map Pack and one where nobody has claimed it yet. The price follows that difference, not a package sheet.
No. SEO and paid search are separate lines. We do not publish an ads management fee, the usual industry models are a flat monthly fee or a percentage of spend, and we quote flat after a free consult. Whatever you set aside for clicks is ad budget, not our fee, and the two are quoted separately.
No. The monthly is the same in January as it is at the height of storm and rescreen season. The work that matters in a busy month was mostly done in a slow one, so charging by season would price it backwards.
Usually, but not always. Two yards fifteen minutes apart serving one metro can often stay in the lower band. Two yards in two separate markets means two profiles, two sets of city pages, and two review streams, and that is real added work. We quote it after looking at your actual coverage map, and it stays month-to-month either way.
Screen enclosure websites and SEO · How much does SEO cost, in any trade · How much does a website cost for a screen enclosure company? · Is SEO worth it for screen enclosure companies? · What should you pay? (free tool) · Local SEO and the Map Pack · The plain-English glossary
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.