The short answer: A custom-coded website for a therapy or counseling practice runs $3,500 to $12,000 or more, one time, with no monthly fee attached and the practice keeping the site, the content, and the accounts. The spread comes down to two counts: the size of the clinical roster, since every clinician gets a real page, and the number of specialties you actually want inquiries for. A solo clinician in one state with a short specialty list typically sits near the low end, while a group practice with a full roster, telehealth in several states, and a handoff to a secure client portal sits through the middle or above it. What separates this from a general small business build is the intake path, which is the first thing a cheap quote skips.
A build quote is mostly arithmetic: how many pages have to exist, how much original writing goes in each, and how many have to be handled carefully. In a counseling practice those land in places a general web quote does not assume.
Custom builds run $3,500 to $12,000 or more, one time. The website cost guide works through why that spread exists in every industry. What the bands mean for a counseling practice is narrower.
Near the low end. A solo clinician or a pair, one state, a short list of specialties. A homepage built around one decision, a real page per clinician, a separate page for every specialty you want inquiries about, a fees and insurance page that answers the question instead of deflecting to a call, an intake path routed to whoever answers it, schema that identifies the practice properly, and pages that open fast on a phone late at night. Custom designed and hand-coded, not a shared therapy template with your name dropped into the header.
Through the middle. A group practice: the full roster, telehealth states spelled out rather than hinted at, a page on what a first session involves, a fees page that states your actual policy including a sliding scale if you offer one, photography of your real rooms and your real people, and a structure that keeps taking new specialty pages without another rebuild. Most established group practices land here.
The top of the range, and past it. More than one location, each carrying its own page, hours, and clinician list. A second language. A scheduling handoff that matches how your intake actually runs. Or a custom tool, priced apart from the site: calculators start at $600, most workhorse tools run $1,500 to $4,000, and Tool Care is $75 a month per tool. In a practice that usually means a fee estimator, or a few questions that route an inquiry to the right clinician.
When somebody skips the search page and asks a chatbot to help them find a therapist, that same structure is what the assistant is reading. Ads run in and around those AI answers too; Google sells that space the same way it sells the rest of the results page. What a budget cannot buy is the organic answer itself: which practices it names tracks what your pages state plainly about who you see and where you are licensed. AI search covers the rest.
Two practices with the same headcount often get quoted differently, and the reasons are visible before anyone starts.
What pushes a quote up:
What pulls it down:
Three things sit outside the build price. Ongoing search work is monthly and separate, and buying a site commits you to none of it: $1,500 to $3,500 a month for most practices, $3,500 to $7,500 in a competitive metro or across several locations, and that has an answer of its own: how much SEO costs for a therapy practice. Ads management has no published rate on our side. Agencies typically bill it one of two ways, a flat monthly fee or a percentage of your ad spend, and ours is quoted flat after a free consult: the Google Ads page has the rest. Then the site has to stay patched, backed up, and running once it is live, which is what website maintenance covers.
Before you weigh one quote against another, two free steps. Run your current site through the website report card so you know what a rebuild would be fixing, then push whatever quote you are holding, including ours, through the what should you pay tool. Both sit among the more than 50 free tools at kellywm.com/tools, none behind an email wall, so neither one wants an address first.
Websites for therapists lays out what goes into a build like this, and mental health marketing is the wider view if a website is only one part of what you are weighing. How long the work takes is answered in how long it takes to build a website. Any real quote is specific about the work itself: which pages, which forms, how many rounds of review. None of them can honestly put a number on rankings or new clients.
Kelly Webmasters and Marketers is Orlando based, working with local service businesses nationwide since 2008. Seeing a concept designed around your own practice costs nothing: get a free mockup, send a quote request, or call or text (407) 694-2055. Quotes come flat and in writing, work is month to month with no long-term contract, and the site, the content, and the accounts stay yours.
Not automatically. It moves the money rather than removing it. With no office anchoring the site, the weight shifts onto licensure, what a virtual session actually looks like, and what you charge. Hold licenses in three states and that is three sets of content instead of one location page, so a telehealth practice with a wide footprint can quote higher than a solo office in one town. The range it gets quoted from is the same one everybody starts from, $3,500 to $12,000 or more, one time.
A profile is space you rent inside somebody else's site, listed next to other clinicians, answering a fixed set of questions in a fixed format, and it ends when you stop paying. Your own site is where you control what a person reads after they get your name from a listing, a physician, or a friend. Most practices use both, and the honest comparison is not price against price, it is rented space against something you own. If a profile is producing inquiries, keep it.
Up front, one page each, because a bio a stranger can read is what makes a clinician pickable. After launch it is maintenance, not a new build. A clinician page can be added or retired without disturbing anything around it, and who does that is your call: your office manager, or us. What to avoid is a clinician page still live a year after that person left, or an accepting new clients note nobody has touched since launch.
Websites for therapists · Mental health marketing · How much does SEO cost for a therapy practice? · How long does it take to build a website? · What should you pay tool · Get a free mockup
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Book a free consultation → Or call/text directly: (407) 694-2055Tell us a little about the business and we will come back with an honest read: what we would fix first, what it costs, and whether you need us at all. Prefer to see work before you talk numbers? Get a free homepage mockup, built for your business, yours to keep either way.
Brandon reads every one of these himself. You will hear back shortly with an honest read on what we would do first, what it costs, and whether it is worth it for you.