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Case Study · Marine Construction · SW Florida

Florida Lifts & Docks

Flagship single-file rebuild for SW Florida docks, lifts, pilings, seawalls.

A flagship rebuild covering docks, lifts, pilings and seawalls across nine SW Florida cities.

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Industry
Marine Construction
Location
SW Florida
Status
Live mockup
Launched
2026
kellywm.com/mockups/florida-lifts-and-docks-v1/
Florida Lifts & Docks — homepage

Scroll inside the frame to see the whole page

What makes it tick

The work, in pieces.

The details we actually spent time on — the parts a templated theme would never give you.

01

City-specific landing patterns

Nine cities, nine micro-landings — different photos, different concerns (Marco's mangroves vs. Naples's seawalls vs. Bonita's lifts).

02

Real photo library, organized

Years of project photography organized by service and location instead of dumped into one gallery.

03

Single-file architecture

The whole site is a single, fast, custom-coded page bundle — no WordPress, no page builder, no plugin tax.

How it was built

Front end

Static HTML, hand-written CSS with custom properties, vanilla JS modules. No framework, no bundler, no build step.

Performance

Single-bundle build, lazy-loaded images, no third-party theme weight. <100ms TTFB on Cloudflare's edge.

SEO & AI Search

JSON-LD schema graph, OG/Twitter cards, llms.txt-friendly markup so AI engines can cite the work cleanly.

Accessibility

Keyboard paths on every interactive, prefers-reduced-motion respected, semantic landmarks, real alt text.

Forms / leads

Web3Forms-wired contact and quote flows — no backend to maintain, real email delivery from day one.

Hosting

Cloudflare Pages, deployed from a clean staging directory. Free TLS, edge CDN, instant global rollouts.

Want one like this for your business?

Start with a free, no-obligation custom mockup of your homepage — designed around your business, on the house. See exactly what we'd build for you, then decide.

Get a free mockup → Or call/text directly: (407) 694-2055