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Case Study · Fishing Charters · SW Florida

Family Fun Fishing

Editorial coastal redesign for a SW Florida fishing-charter operation.

Editorial multi-page redesign mockup — feels more like a Coastal Living spread than the typical charter site.

Open the full mockup Read the case study ↓
Industry
Fishing Charters
Location
SW Florida
Status
Live mockup
Launched
2026
kellywm.com/mockups/family-fun-fishing-charters-v1/
Family Fun Fishing — homepage

Scroll inside the frame to see the whole page

What makes it tick

The work, in pieces.

The details we actually spent time on — the parts a templated theme would never give you.

01

Editorial magazine layout

Long-read trip pages with pull quotes, real customer photos and captain bios — closer to a travel magazine than a booking form.

02

Trip type as the IA

Inshore, nearshore, offshore, family — each is a real page with its own art direction, not a single dropdown.

03

Captain bios as front-page

The captains are the brand. Their bios sit close to the hero, not buried.

How it was built

Front end

Static HTML, hand-written CSS with custom properties, vanilla JS modules. No framework, no bundler, no build step.

Performance

Single-bundle build, lazy-loaded images, no third-party theme weight. <100ms TTFB on Cloudflare's edge.

SEO & AI Search

JSON-LD schema graph, OG/Twitter cards, llms.txt-friendly markup so AI engines can cite the work cleanly.

Accessibility

Keyboard paths on every interactive, prefers-reduced-motion respected, semantic landmarks, real alt text.

Forms / leads

Web3Forms-wired contact and quote flows — no backend to maintain, real email delivery from day one.

Hosting

Cloudflare Pages, deployed from a clean staging directory. Free TLS, edge CDN, instant global rollouts.

Want one like this for your business?

Start with a free, no-obligation custom mockup of your homepage — designed around your business, on the house. See exactly what we'd build for you, then decide.

Get a free mockup → Or call/text directly: (407) 694-2055