About 75% of smartphone users turn to search first when addressing immediate needs. Meanwhile, 76% of these consumers visit a business nearby within a day of their search. With local search engine optimization (SEO), you can reach those customers.
Then, you can draw them to your business to generate more leads and sales.
On the fence about using local SEO services in Naples, FL this year? Here are the amazing benefits of local SEO to consider first.
Read this guide before making an informed decision with your business in mind today!
Boost Brand Visibility
Consumers won’t choose your business if they never realize you’re located nearby. With local SEO services, you can appear as consumers search for your offerings.
These consumers already have an interest in your product or service. They’re more likely to convert into paying customers as a result.
It can take over five impressions in front of a shopper before you produce even a little brand awareness, though. To generate awareness, you need repeat exposure. Appearing for multiple local search queries can help.
Each time you appear, consumers will become more aware your brand exists. Eventually, they’ll start to recall your brand in association with your offerings. With the best local SEO services, you can remain top of mind.
Your local SEO agency can help by producing content for your blog throughout the year. They can use location-specific keywords to appeal to nearby consumers. Then, you’ll have a higher chance of appearing for their searches.
Without help from a Naples SEO expert, however, you might struggle to improve your rankings. If you’re not appearing at the top of a search, consumers might not find you. Instead, they’ll start to see your competitors online.
Working with a local SEO agency can improve your rankings, helping you gain the brand visibility you need.
Connect With Customers
Nearly 90% of consumers already rely on the internet to find local businesses. In fact, 30% of all Google mobile searches are related to location.
About 78% of these searches result in an in-store purchase.
Your target audience is already online, searching for brands like yours. With the best local SEO services, you can draw them to your business.
In addition to producing blog posts, your local SEO agency can also optimize your Google Business profile. Your profile displays information about your business to help consumers find you online. For example, your profile can display your:
- Business name
- Phone number
- Address/directions
- Business hours
- Website
- Customer reviews
- Latest posts
You can share posts and updates to keep customers informed about your business.
If your Business Profile isn’t up-to-date, you might risk confusing customers. For example, they might arrive while your store is closed. If an old address is still listed, they’ll appear at the wrong location.
You’ll miss chances to help those consumers as a result.
Working with a local SEO company will help you jump on every opportunity to draw customers to your business.
Generate Traffic
If consumers aren’t visiting your website, there’s a chance they’re not learning about your business, either. They might struggle to trust your brand if they don’t have information about your company. Your local SEO expert can help you generate traffic to your website.
Creating blog posts throughout the year will help you appear for different search queries. Improving your rankings will ensure consumers find your content first. You can create content that appeals to the user’s search intent to draw them to your site.
Updating your Google Business profile and local citations can help you generate traffic, too.
Your local SEO agency in Naples can also help you generate foot traffic. Creating multiple local citations on online directories will help more people find your store.
Once you start generating foot and web traffic, more people will learn about the unique value you can offer. You can set yourself apart from competitors to generate more leads and sales.
Build Credibility
Consumers might struggle to trust your brand if they’ve never heard about you before. Boosting your local SEO rankings can help boost your credibility. If you’re on the third or fourth page of a search, they might not trust you.
Your content can help boost your credibility, too. Consumers will start to recognize your experience and expertise in the industry. You can position yourself as a thought leader to offer them the help they need.
You can also generate customer reviews on your Google Business profile. Positive reviews can help new customers trust your brand. They’ll recognize shoppers like them already love and trust your business.
Boosting your credibility could help you generate more leads and sales.
It can also help you build brand trust and loyalty. Brand loyalty can help you retain customers. As your customer retention rate grows, your ROI will as well.
Get on the Map
Local SEO services can also help your business appear on Google’s 3-Pack.
The 3-Pack is a map that takes up prominent space at the top of a Google search engine results page. Consumers will begin to see your business before others in the area. In addition to boosting brand visibility, it can also help you gain more credibility.
Then, you can start generating more website traffic, foot traffic, leads, and sales.
Keep Competing
Your competitors are likely already working with a local SEO expert to improve their rankings. If you want to remain competitive, invest in Naples SEO services this year.
You can discover the best strategies for improving your rankings to reach more customers online.
Increase Your ROI
Affordable local SEO services can help you find cost-effective ways to improve your organic rankings. You can remain competitive, generate more leads, and boost sales. You can also retain customers to further improve your ROI.
You don’t have to blow through your marketing budget to grow your business.
Go Local: Request Local SEO Services in Naples, FL Today
Want to help your business grow this year? Consider these benefits of choosing local SEO services in Naples, FL. With help from an experienced local SEO agency, you can expand your reach and grow your business.
Set yourself up for success with Naples SEO services today.
Eager to get started? We can’t wait to help.
Discover our Naples SEO services today before booking your free consultation!
