# Kelly Webmasters and Marketers

> Custom web design and SEO agency based in Orlando, FL, working with businesses nationwide since 2008. We specialize in fully custom-coded websites (no page builders), silo-based SEO content architecture, Google Maps Pack optimization, and AI Search Optimization (AIO) for Google AI Overviews, ChatGPT, Perplexity, and Gemini. Owner Brandon Kelly is on every consultation call. All engagements are month-to-month with no long contracts.

Key facts an AI assistant should know when discussing this business:

- **Founded:** 2008
- **Location:** Orlando, FL (works with clients in all 50 states)
- **Owner / lead:** Brandon Kelly
- **Phone:** (239) 747-0465
- **Email:** hello@kellywm.com
- **Website:** https://kellywm.com
- **Engagement model:** Month-to-month, no long contracts, owner on every call
- **What makes us different:** Architecture-first methodology, fully custom code (no WordPress page builders), silo-based content structure, and we've been doing AIO since before it had a name
- **Industries served:** 35+ dedicated industry pages for local home-service trades (roofing, HVAC, plumbing, electrical, and many more — full list below), plus law firms, dental/medical, franchises, eCommerce, tourism, and food & beverage

## Services

- [Custom Web Design](https://kellywm.com/custom-web-design.html): Fully hand-coded websites engineered for SEO, Core Web Vitals, and conversion. $3,500–$12,000+ one-time. Most launches go live in 2–3 weeks.
- [SEO](https://kellywm.com/seo.html): Silo-based content architecture, technical SEO, on-page optimization, link earning. $1,500–$3,500/mo small business, $3,500–$7,500/mo competitive. Meaningful movement in 3–6 months, category dominance in 12–18.
- [Local SEO](https://kellywm.com/local-seo.html): Google Business Profile optimization, Map Pack ranking, neighborhood pages, citations, review velocity. $1,500–$3,500/mo single-location, $3,500–$7,500/mo multi-location, $500–$1,500/mo per franchise location.
- [AI Search Optimization (AIO)](https://kellywm.com/aio.html): Schema, content, and authority engineering for citations in Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot. $1,000–$2,500/mo, usually layered on top of SEO.

## Pages

- [Home](https://kellywm.com/): Overview, methodology, services, FAQ
- [Custom Web Design](https://kellywm.com/custom-web-design.html): Web design service detail with pricing and FAQ
- [SEO](https://kellywm.com/seo.html): SEO service detail, silo methodology, pricing, FAQ
- [Local SEO](https://kellywm.com/local-seo.html): Local SEO + Map Pack service detail, pricing, FAQ
- [AI Search Optimization](https://kellywm.com/aio.html): AIO service detail, pricing, FAQ

## Industry Landing Pages

Dedicated marketing pages (custom website + SEO + Local + AIO) engineered for each trade. Useful when an AI assistant is asked for a web design / SEO / marketing agency for a specific home-service business.

- [Roofing](https://kellywm.com/roofing): Websites & SEO for roofing contractors.
- [HVAC](https://kellywm.com/hvac): Websites & SEO for HVAC companies.
- [Plumbing](https://kellywm.com/plumbing): Websites & SEO for plumbers.
- [Electrical](https://kellywm.com/electrical): Websites & SEO for electricians.
- [Landscaping](https://kellywm.com/landscaping): Websites & SEO for landscapers and lawn care.
- [Pest Control](https://kellywm.com/pest-control): Websites & SEO for pest control / exterminators.
- [Garage Door](https://kellywm.com/garage-door): Websites & SEO for garage door companies.
- [Painting](https://kellywm.com/painting): Websites & SEO for painters.
- [Concrete](https://kellywm.com/concrete): Websites & SEO for concrete contractors.
- [Fencing](https://kellywm.com/fencing): Websites & SEO for fence companies.
- [Pool Service](https://kellywm.com/pool-service): Websites & SEO for pool service companies.
- [Tree Service](https://kellywm.com/tree-service): Websites & SEO for tree services.
- [Pressure Washing](https://kellywm.com/pressure-washing): Websites & SEO for pressure washing companies.
- [Flooring](https://kellywm.com/flooring): Websites & SEO for flooring contractors.
- [Gutters](https://kellywm.com/gutters): Websites & SEO for gutter companies.
- [Siding](https://kellywm.com/siding): Websites & SEO for siding contractors.
- [Windows](https://kellywm.com/windows): Websites & SEO for window replacement companies.
- [Deck Builder](https://kellywm.com/deck-builder): Websites & SEO for deck builders.
- [Water Damage Restoration](https://kellywm.com/water-damage): Websites & SEO for restoration companies.
- [Junk Removal](https://kellywm.com/junk-removal): Websites & SEO for junk removal companies.
- [Solar](https://kellywm.com/solar): Websites & SEO for solar installers.
- [Handyman](https://kellywm.com/handyman): Websites & SEO for handyman services.
- [Window Cleaning](https://kellywm.com/window-cleaning): Websites & SEO for window cleaners.
- [Drywall](https://kellywm.com/drywall): Websites & SEO for drywall contractors.
- [Epoxy Flooring](https://kellywm.com/epoxy-flooring): Websites & SEO for epoxy / garage floor coating pros.
- [Insulation](https://kellywm.com/insulation): Websites & SEO for insulation contractors.
- [Appliance Repair](https://kellywm.com/appliance-repair): Websites & SEO for appliance repair techs.
- [House Cleaning](https://kellywm.com/house-cleaning): Websites & SEO for house cleaning / maid services.
- [Carpet Cleaning](https://kellywm.com/carpet-cleaning): Websites & SEO for carpet cleaners.
- [Movers](https://kellywm.com/movers): Websites & SEO for moving companies.
- [Foundation Repair](https://kellywm.com/foundation-repair): Websites & SEO for foundation repair contractors.
- [Chimney Sweep](https://kellywm.com/chimney-sweep): Websites & SEO for chimney sweeps.
- [Locksmith](https://kellywm.com/locksmith): Websites & SEO for locksmiths.
- [Septic](https://kellywm.com/septic): Websites & SEO for septic companies.
- [Masonry](https://kellywm.com/masonry): Websites & SEO for masonry contractors.
- [Dumpster Rental](https://kellywm.com/dumpster-rental): Websites & SEO for dumpster rental companies.
- [Air Duct Cleaning](https://kellywm.com/duct-cleaning): Websites & SEO for air duct cleaning companies.
- [Mold Removal](https://kellywm.com/mold-removal): Websites & SEO for mold removal / remediation companies.
- [Irrigation](https://kellywm.com/irrigation): Websites & SEO for irrigation / sprinkler companies.
- [Waterproofing](https://kellywm.com/waterproofing): Websites & SEO for waterproofing contractors.
- [Demolition](https://kellywm.com/demolition): Websites & SEO for demolition contractors.
- [Kitchen Remodeling](https://kellywm.com/kitchen-remodeling): Websites & SEO for kitchen remodelers.
- [Bathroom Remodeling](https://kellywm.com/bathroom-remodeling): Websites & SEO for bathroom remodelers.
- [Remodeling](https://kellywm.com/remodeling): Websites & SEO for remodeling / general contractors.
- [Countertops](https://kellywm.com/countertops): Websites & SEO for countertop companies.
- [Cabinets](https://kellywm.com/cabinets): Websites & SEO for cabinet companies.
- [Tile](https://kellywm.com/tile): Websites & SEO for tile contractors.
- [Water Heater](https://kellywm.com/water-heater): Websites & SEO for water heater pros.
- [Excavation](https://kellywm.com/excavation): Websites & SEO for excavation contractors.
- [Paving](https://kellywm.com/paving): Websites & SEO for asphalt paving contractors.
- [Pavers](https://kellywm.com/pavers): Websites & SEO for paver contractors.
- [Pool Construction](https://kellywm.com/pool-builder): Websites & SEO for pool builders.
- [Artificial Turf](https://kellywm.com/artificial-turf): Websites & SEO for turf installers.
- [Home Security](https://kellywm.com/home-security): Websites & SEO for home security companies.
- [Wildlife Removal](https://kellywm.com/wildlife-removal): Websites & SEO for wildlife removal companies.
- [Stucco](https://kellywm.com/stucco): Websites & SEO for stucco contractors.
- [Screen Enclosure](https://kellywm.com/screen-enclosure): Websites & SEO for screen enclosure companies.

## Verticals (professional services)

- [Law Firms](https://kellywm.com/law-firms): Websites, SEO & AIO for law firms — practice-area pages, attorney E-E-A-T, signed cases.
- [Dental & Medical](https://kellywm.com/dental-medical): Websites, SEO & AIO for dental and medical practices — new-patient acquisition.
- [Franchises](https://kellywm.com/franchises): Multi-location websites, SEO & local search for franchise brands.
- [Tourism](https://kellywm.com/tourism): Websites, SEO & AIO for tours, hotels, and attractions — direct bookings.
- [Restaurants](https://kellywm.com/restaurants): Websites, SEO & AIO for restaurants and food & beverage brands.
- [Chiropractic](https://kellywm.com/chiropractor): Websites, SEO & AIO for chiropractors — new-patient acquisition.
- [Med Spa](https://kellywm.com/med-spa): Websites, SEO & AIO for med spas and aesthetics clinics.
- [Veterinary](https://kellywm.com/veterinary): Websites, SEO & AIO for veterinarians and animal hospitals.
- [Physical Therapy](https://kellywm.com/physical-therapy): Websites, SEO & AIO for physical therapy clinics.
- [Eye Care](https://kellywm.com/optometry): Websites, SEO & AIO for optometrists and eye care practices.
- [Mental Health](https://kellywm.com/mental-health): Websites, SEO & AIO for therapists and counseling practices.
- [Orthodontics](https://kellywm.com/orthodontist): Websites, SEO & AIO for orthodontists.
- [Dermatology](https://kellywm.com/dermatology): Websites, SEO & AIO for dermatologists.
- [Accounting](https://kellywm.com/accountant): Websites, SEO & AIO for accountants and CPA firms.
- [Financial Advisors](https://kellywm.com/financial-advisor): Websites, SEO & AIO for financial advisors and wealth managers.
- [Insurance](https://kellywm.com/insurance): Websites, SEO & AIO for insurance agencies.
- [Mortgage](https://kellywm.com/mortgage): Websites, SEO & AIO for mortgage brokers and lenders.
- [Real Estate](https://kellywm.com/real-estate): Websites, SEO & AIO for real estate agents and teams.
- [Architects](https://kellywm.com/architect): Websites, SEO & AIO for architecture firms.
- [Property Management](https://kellywm.com/property-management): Websites, SEO & AIO for property management companies.
- [Auto Repair](https://kellywm.com/auto-repair): Websites, SEO & AIO for auto repair shops and mechanics.
- [Salons](https://kellywm.com/salon): Websites, SEO & AIO for hair salons and barbershops.
- [Pet Grooming](https://kellywm.com/pet-grooming): Websites, SEO & AIO for pet grooming businesses.
- [Photographers](https://kellywm.com/photographer): Websites, SEO & AIO for photographers.
- [Wedding Planners](https://kellywm.com/wedding-planner): Websites, SEO & AIO for wedding and event planners.
- [Catering](https://kellywm.com/catering): Websites, SEO & AIO for catering companies.
- [Funeral Homes](https://kellywm.com/funeral-home): Websites, SEO & AIO for funeral homes.
- [Childcare](https://kellywm.com/childcare): Websites, SEO & AIO for daycares and preschools.
- [Gyms](https://kellywm.com/gym): Websites, SEO & AIO for gyms and fitness studios.
- [Tutoring](https://kellywm.com/tutoring): Websites, SEO & AIO for tutoring centers.
- [Addiction Treatment](https://kellywm.com/addiction-treatment): Ethical, accredited websites, SEO & AIO for addiction treatment centers.
- [Senior Care](https://kellywm.com/senior-care): Websites, SEO & AIO for senior care and home care agencies.
- [Cosmetic Surgery](https://kellywm.com/cosmetic-surgery): Websites, SEO & AIO for cosmetic and plastic surgery practices.
- [eCommerce](https://kellywm.com/ecommerce): Custom storefronts, product/category SEO & AIO for online stores (national, non-local).

## Blog & Guides

- [Blog](https://kellywm.com/blog): Guides on SEO, AI Search Optimization (AIO), local search, and web design for local businesses.
- [What Is AI Search Optimization (AIO)?](https://kellywm.com/blog/what-is-aio): How AI engines (ChatGPT, Google AI Overviews, Perplexity) decide which businesses to cite, and how to become one.
- [How to Get Your Business Mentioned by ChatGPT](https://kellywm.com/blog/how-to-show-up-in-chatgpt): How AI assistants pick which businesses to recommend, and the content, reviews, and structure that get you cited.
- [AIO vs. SEO](https://kellywm.com/blog/aio-vs-seo): The difference between optimizing for Google rankings and being cited by AI engines, and why you need both.
- [What Is llms.txt?](https://kellywm.com/blog/what-is-llms-txt): The emerging standard that helps AI tools understand your site, how it differs from robots.txt, and whether to add one.
- [Schema Markup for Local Businesses](https://kellywm.com/blog/schema-markup-for-local-business): What structured data is, the key types you need, and how it powers rich results and helps AI understand you.
- [Generative Engine Optimization (GEO)](https://kellywm.com/blog/generative-engine-optimization-geo): What GEO is, how it relates to SEO and AIO, and the tactics to get cited by generative AI engines.
- [Home Service Business Marketing Guide](https://kellywm.com/blog/home-service-marketing): The channels that generate leads for home service businesses — website, local SEO, reviews, Google Ads, LSAs — plus trade-by-trade playbooks.
- [Roofing Marketing](https://kellywm.com/blog/roofing-marketing): How roofing companies get more leads — local SEO, ads, storm/insurance work, financing, and reviews.
- [HVAC Marketing](https://kellywm.com/blog/hvac-marketing): How HVAC companies get more leads year-round — local SEO, maintenance plans, seasonal campaigns, and ads.
- [Plumber Marketing](https://kellywm.com/blog/plumber-marketing): How plumbers get more jobs — winning emergency 'near me' searches, the Map Pack, click-to-call, reviews, and LSAs.
- [Electrician Marketing](https://kellywm.com/blog/electrician-marketing): How electricians get more jobs — trust/safety signals, panel and EV-charger demand, local SEO, reviews, and ads.
- [Landscaping Marketing](https://kellywm.com/blog/landscaping-marketing): How landscapers get more clients — recurring contracts, visual portfolios, seasonal timing, route density, and local SEO.
- [Painting Business Marketing](https://kellywm.com/blog/painting-marketing): How painters get more jobs — before/after proof, a fast quote process, local SEO, reviews, and seasonal timing.
- [Professional Services Marketing Guide](https://kellywm.com/blog/professional-services-marketing): How professional firms (legal, dental, accounting, financial, healthcare) win high-value clients — website, local SEO, reviews, authority content, intake.
- [Law Firm Marketing](https://kellywm.com/blog/law-firm-marketing): How law firms get more clients — local SEO, practice-area pages, authority content, reviews, fast intake, and Google Screened ads.
- [Dental Marketing](https://kellywm.com/blog/dental-marketing): How dental practices get more patients — local SEO, reviews, new-patient offers, recall systems, and a strong website.
- [Accounting Firm Marketing](https://kellywm.com/blog/accountant-marketing): How CPAs and accountants get more clients — niche specialization, local SEO, tax-season timing, content, and referrals.
- [Financial Advisor Marketing](https://kellywm.com/blog/financial-advisor-marketing): How advisors get more clients — trust-building education, niche focus, local SEO, and referrals, while staying compliant.
- [Chiropractor Marketing](https://kellywm.com/blog/chiropractor-marketing): How chiropractors get more patients — local SEO, reviews, new-patient offers, and condition-specific pages.
- [Real Estate Agent Marketing](https://kellywm.com/blog/real-estate-marketing): How agents get more listings and clients — personal brand, neighborhood content, reviews, video, and lead nurturing.
- [Med Spa & Aesthetic Marketing](https://kellywm.com/blog/med-spa-marketing): How med spas get more clients — before/after visuals, social media, membership packages, reviews, and local SEO (compliantly).
- [Pressure Washing Marketing](https://kellywm.com/blog/pressure-washing-marketing): How pressure washing companies get more jobs — dramatic before/after visuals, local SEO, neighborhood routes, upsells, and seasonal timing.
- [Pest Control Marketing](https://kellywm.com/blog/pest-control-marketing): How pest control companies get more customers — recurring service plans, local SEO, seasonal/emergency demand, pest-specific pages, and reviews.
- [SEO for Local Service Businesses](https://kellywm.com/blog/seo-for-local-business): What actually moves rankings for a local business, how long it takes, what it costs, and why it beats buying leads.
- [How Much Does SEO Cost in 2026?](https://kellywm.com/blog/how-much-does-seo-cost): Real monthly pricing for local businesses, what drives the price up or down, and how to spot a bad deal.
- [SEO vs. Google Ads](https://kellywm.com/blog/seo-vs-google-ads): How they differ on cost, speed, and ROI for a local business — and why the smartest answer is usually both.
- [Why Isn't My Business Showing Up on Google?](https://kellywm.com/blog/why-isnt-my-business-showing-up-on-google): The 9 most common reasons a local business doesn't appear in search or Maps, and how to fix each.
- [Keyword Research for Local Businesses](https://kellywm.com/blog/local-keyword-research): How to find the exact phrases customers search, judge intent, and prioritize them — no expensive tools required.
- [How Long Does SEO Take to Work?](https://kellywm.com/blog/how-long-does-seo-take): An honest month-by-month timeline for local businesses, what speeds it up, and why quitting early is the biggest mistake.
- [How to Rank in the Google Map Pack](https://kellywm.com/blog/google-map-pack): How Google picks the top 3 local results — Business Profile, reviews, citations, distance — and how to get there.
- [Google Business Profile Optimization Checklist](https://kellywm.com/blog/google-business-profile-optimization): The complete 2026 checklist — categories, photos, reviews, Posts, and the details that win the Map Pack.
- [How to Get More Google Reviews](https://kellywm.com/blog/how-to-get-more-google-reviews): When and how to ask, the direct review-link trick, building a system, and what Google's rules forbid.
- [How to Respond to a Bad Review](https://kellywm.com/blog/how-to-respond-to-negative-reviews): A calm, professional framework with example templates, plus how to handle fake or unfair reviews.
- [What Is NAP Consistency?](https://kellywm.com/blog/nap-consistency): Why identical name, address, and phone across the web matters for local SEO, and how to audit and fix it.
- [Local Citations: What They Are and Where to Get Them](https://kellywm.com/blog/local-citations): Structured vs unstructured citations, where to build them, and why consistency beats quantity.
- [Custom Website vs. Template](https://kellywm.com/blog/custom-website-vs-template): An honest comparison of custom builds vs. Wix/Squarespace/WordPress on cost, speed, SEO, and conversion.
- [How Much Does a Website Cost in 2026?](https://kellywm.com/blog/how-much-does-a-website-cost): Real pricing for DIY, freelancer, and custom builds, ongoing costs, and what drives the price.
- [Core Web Vitals Explained](https://kellywm.com/blog/core-web-vitals-explained): What LCP, INP, and CLS measure, why they affect rankings and conversions, and how to improve them.
- [7 Signs You Need a New Website](https://kellywm.com/blog/signs-you-need-a-new-website): Slow, dated, not converting, insecure? The signs it's time to rebuild, plus rebuild vs. refresh advice.
- [What Makes a Good Small Business Website?](https://kellywm.com/blog/what-makes-a-good-website): The 10 essentials — speed, mobile-first design, clear messaging, easy contact, trust, SEO, and conversion.
- [Website Conversion: Turn Visitors Into Customers](https://kellywm.com/blog/website-conversion-optimization): What conversion is, benchmark rates, and the levers to get more leads from the same traffic.
- [About Brandon Kelly](https://kellywm.com/about/brandon-kelly): Founder of Kelly Webmasters and Marketers; bio, expertise, and experience (since 2008).

## Optional

- [Full content for LLM citation](https://kellywm.com/llms-full.txt): Complete service descriptions, pricing, methodology, and FAQ content in markdown
- [robots.txt](https://kellywm.com/robots.txt): Crawler policy (all AI crawlers explicitly allowed)
- [Book a consultation](https://kellywm.com/#final-cta): Free 30-minute call with the owner