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Orlando, FL · Working nationwide since 2008
Brandon Kelly, founder of Kelly Webmasters and Marketers, with his wife and two children
With his wife and two children.
Home / About / Brandon Kelly

Brandon Kelly

Founder, Kelly Webmasters and Marketers.
Founder & Chief Software Engineer, SaaS Kingdom.

Founder of Kelly WM in 2008. His current work includes custom websites, SEO and AI search optimization, Shopify stores and apps, back-office software, and software products of his own.

Book a consultation [email protected] (407) 694-2055
  • Orlando, FL
  • Since 2008
  • Self-taught
  • One builder

By the numbers

Background

From search craft to software

Brandon Kelly has spent eighteen years on one question: how a local business gets found, and once found, gets trusted. He founded Kelly Webmasters and Marketers in 2008 and has carried it through every shift in how search works, from the early days of link building to the local-pack era to the rewrite happening now. In 2026 the agency's focus includes AI search: helping businesses make their pages accessible, useful and accurate for systems such as ChatGPT, Google's AI Overviews, Gemini, Perplexity and Copilot. Clients work with him directly, month to month, and own all of their code, content, domains, and accounts.

The work is built, not assembled. kellywm.com is fully custom-coded, precompiled React and JSX bundled with esbuild and served on Cloudflare Pages, with no page builder and no template underneath it. The live site is the proof: more than 1,500 pages, among them more than 90 industry and service pages, more than 360 guides and more than 50 free tools and calculators, plus a portfolio of 101 builds. The same hands now build well past marketing sites: Shopify stores and apps, back-office systems such as order desks, dashboards and portals, and interactive and 3D work that runs in the browser.

The same question eventually pulled him into software. As Founder and Chief Software Engineer of SaaS Kingdom, Brandon runs a portfolio of software products of his own. Seven are built for the trades, each solving one specific job and each running on its own Cloudflare Worker: a scanner that flags fake reviews before they publish, a Florida mechanic's-lien deadline engine, an overnight accounts-receivable co-pilot, a margin guard for dock and seawall builders, and more. The newest, SearchSmith, runs search and merchandising for Shopify stores, matching keywords, meaning and exact SKUs at once. Eight products are featured below, each linked to its own landing page.

The throughline is consistent. The marketing craft was always about how people find and decide to trust a business; the software extends that same instinct into the systems where trust is now won or lost, deciding what to publish, which review is real, which deadline is binding, which bid loses money, which product a shopper meant. One discipline reads as marketing and the other as code, but both answer the same question Brandon started with in 2008, now asked of AI engines as much as of people.

Focus

What he builds now

Brandon works hands-on across both halves of the practice: the marketing craft that gets a business found, and the software that runs behind it.

Custom websitesHand-coded websites with clear content, crawl access and search visibility in mind.
Shopify stores and appsThemes, custom storefronts, checkout through Stripe or Authorize.Net, and a search app of his own.
Web apps and back-office systemsPortals, order desks, dashboards and partner programs, custom-built for one business.
Interactive and 3DConfigurators, estimators, real maps and product previews that run in the browser.
Search and AI searchSEO, Local SEO, technical checks, structured data and AIO. The work improves crawl access, useful content and accurate business facts; rankings and AI citations are not guaranteed.
Imagery and motionConcept renders, matched before-and-after pairs and hero video loops for the sites he builds.
Proof

Built and running for real businesses

  • A back office for a wholesale distributor in Virginia: orders, split shipments, preorders, inbound containers and billing in one place.
  • A storefront with more than 1,400 products, plus the order desk and packing screen its staff works from, built for a Virginia retailer; checkout through a hosted processor, no card data on the site.
  • On that same store, a scripted guide that helps shoppers find a product and add it to the cart.
  • A sales desk for a rental company: reps search two inventories at once and build a client-ready sheet to print, save as PDF, text or share by link.
  • A job board for a Philadelphia staffing agency: the owner posts openings from her phone, and every posting is marked up for Google job results.
  • A scripted chat concierge for a Marco Island boat-tour company that answers guest questions with owner-approved answers only.
  • A partner program for that same boat-tour company: a sign-up portal, a guest page for each partner, and booking links that credit the partner who sent the guest.
  • Weekly owner reports for the businesses Kelly WM manages: calls, leads and search numbers on one page.

Clients are described, not named.

More on the custom tools page
SaaS Kingdom

Software of his own

SaaS Kingdom is Brandon's software company. The eight products featured here include seven tools for the trades and SearchSmith, search for Shopify stores. Each card opens the product's own landing page.

  • SearchSmith

    Newest

    “Search that understands what shoppers mean.”

    Search and merchandising for Shopify stores: keyword, meaning and exact-match lanes at once, cited answers from the store's own guides, and a merchant console that counts humans only. It runs in production on a live store of more than 24,000 products.

    saaskingdom.com/searchsmith

  • TruthGate

    A pre-publish scanner that flags fake reviews and deceptive review schema before they go live, built around the FTC rules on fake reviews.

    truthgate.saaskingdom.com

  • Callback Triage

    Photo-based triage of warranty callbacks for roofers, so a crew only rolls when a truck-roll is actually warranted.

    callbacktriage.saaskingdom.com

  • GhostShift

    An overnight accounts-receivable and collections co-pilot that reads QuickBooks (read-only) and prepares a dunning queue and a morning briefing.

    ghostshift.saaskingdom.com

  • ShoreStamp

    Software that assembles Florida marine-construction permit packets for seawalls, docks, and lifts in Lee County.

    shorestamp.saaskingdom.com

  • Lienkeeper

    A deterministic Florida mechanic's-lien deadline engine.

    lienkeeper.saaskingdom.com

  • CertChase

    Subcontractor compliance tracking (COI, W-9, lien waivers) with autonomous document chasing for small general contractors.

    certchase.saaskingdom.com

  • BidGuard

    A margin guard for dock and seawall builders that warns before a bid goes out at a loss.

    bidguard.saaskingdom.com

  • Each product is its own isolated Worker with its own database. saaskingdom.com →

Architecture Every product is its own isolated Cloudflare Worker with its own D1 database, and products never read or write each other's data. The stack includes passwordless magic-link sign-in, signed-JWT sessions, and Stripe Checkout with webhooks. For features involving legal deadlines or dollar margins, the design calls for deterministic logic and clear limits on what the software can answer.
How it gets built

The stack

This is a full production stack, not a no-code setup. The same hands that write the marketing sites write the stores, the back offices and the SaaS, end to end, from the edge runtime to the checkout flow.

Edge platform
Cloudflare WorkersCloudflare PagesWorkers Static AssetsDurable ObjectsD1 (SQLite at the edge)KVR2VectorizePages FunctionsCron TriggersWrangler CLI
Frontend and apps
React 18 and 19TypeScriptViteesbuildTailwind CSS v4shadcn/uiAstroHand-written HTML and CSSSVGCanvasWebGLThree.jsReact Three FiberGSAPLenisLeafletMapLibreShopify LiquidReact Native (Expo)
Commerce, payments, auth and messaging
Shopify (themes, custom storefronts, custom apps, Admin and Storefront APIs)Stripe (Checkout and webhooks)Authorize.NetMagic-link authenticationOAuthEd25519 / JWTResendCloudflare EmailTwilio (SMS)Web3FormsQuickBooks Online (read-only)
3D, imagery and motion
BlenderglTFSharpFFmpegPython imaging
Proof and verification
NodePythonGitPlaywrightaxe-core (accessibility)Chrome DevTools performance tracesLighthouseHeadless FirefoxiOS Simulator (real Mobile Safari)Schema.org JSON-LDGoogle Search ConsoleIndexNowSitemapsllms.txtAdversarial security review
Quality control

One operator, the output of a studio

Kelly WM is one builder, and it ships like a studio because the process is systematized. The release checklist runs from design and build to verification. Brandon sets the direction and reviews the work for release.

Verification is part of the process, not a step bolted on at the end. The release checklist calls for desktop and phone browser checks, accessibility scans and performance traces to catch layout, contrast and speed problems. And because one person holds the whole system, changes are made with the full picture in mind rather than one file at a time.

Measured in a real browserThe release checklist calls for desktop and phone checks of overflow, contrast and tap targets.
Accessibility checksAccessibility scans with axe are part of the release checklist.
Performance tracesThe checklist calls for Chrome DevTools traces of load speed and layout stability.
Tested beyond ChromeThe release checklist includes Mobile Safari in the iOS Simulator and headless Firefox.
Security reviewThe release checklist includes a security review of the code being shipped.
The whole system in viewOne person holds the entire codebase, so a change to any page is made with the full site in mind, not one file at a time.
Approach

How he works

Clients work with Brandon directly, not a rotating account rep learning the business on your dime. Engagements are month to month, the code is fully custom with no page builders, and everything you pay for (your site, content, domain, and accounts) belongs to you. If you ever leave, you take it all with you.

Published work

Read the project decisions

The public project notes show Brandon's work in context, from a tour website's booking path to an expert practice's inquiry routing and a glass shop's photography-led design.

Writing

Writing

Brandon writes practical, no-fluff guides on search and AI visibility:

Work with Brandon

Free 30-minute consultation, a real look at your market, your competitors, and what you'd do differently. No pitch, no pressure.

Book a free consultation →

How the work gets done, and who does it

Kelly Webmasters and Marketers is Brandon Kelly. One builder, working from Orlando since 2008, with systems he built himself to handle the heavy lifting. There is no account manager, no sales floor, and no layer between you and the person who writes the code. When you call (407) 694-2055, you get the builder.

The pages on this site, the free tools, the way a build gets put together: that is one person doing the same work he would do for you. What follows is how that actually works, so you know what you are signing up for before you spend a dollar.

Building since 2008, self-taught

The work started in 2008 with small websites for local businesses. Brandon is self-taught. There was no agency training him and no senior team to hand the hard parts to. He learned by building, shipping real work for real owners, and fixing whatever did not hold up. Over the years the work grew from websites into search, then into local search, and now into how AI answer engines read a business. The through line never moved: help a local service owner get found and get calls.

Orlando is home base, and the clients are all over the country. Most of them run the kind of business where a ringing phone is the whole point: contractors, home services, clinics, shops, and tour operators. That is who the work is built for, and it is why the writing here sounds like one owner talking to another instead of a brochure.

One operator, systems doing the heavy lifting

Here is the part that is different from most agencies. Brandon is the only person, but he does not work alone. Over the years he has built his own software systems that handle the parts of the job that used to take a room full of staff: research, first drafts, page building, and quality checks. He sets the direction, reviews the output, and signs off on what ships. The systems check the work, and the final check is always a person. Nothing goes live that he has not read.

The honest tradeoff is that you are working with one person's calendar, not a forty-person shop. What you get in return is speed and a straight line. Decisions do not sit in a queue behind other accounts. The person who understands your project is the person building it, so there is no game of telephone between a salesperson, a project manager, and a developer who never spoke to you. If something needs to change, you ask the builder, and the builder changes it.

How a build actually comes together

Most projects start with a free mockup: a real design of your homepage, built before you have paid anything or signed anything, so you can look at the work instead of reading a proposal about it. If you like it, the build begins. If you do not, you have lost nothing and owe nothing.

From there Brandon writes the site, wires up whatever tools it needs, and sets up tracking so you can see where your leads come from. The full sequence, from mockup to launch to the ongoing work after, is written out plainly on the how we build page. It is meant to be understood. You should always know what you are paying for and what happens next.

Real tools, not just pages

A lot of the work is software, not decoration. Brandon builds custom tools that live on a client's site and do a real job. One example is a job board for a Philadelphia staffing agency, where the owner posts openings straight from her phone. Another is a scripted chat concierge for a Marco Island boat tour company that answers guest questions using owner-approved answers only.

That last detail is the whole philosophy. These tools stay on a short leash, grounded in answers the owner actually approved, so they do not improvise. The goal is a tool the owner can trust and control, not a gadget that talks on its own. Every one of them is meant to save the owner time, not create a new chore.

The same thinking scales up to the systems a business runs on. For a wholesale distributor in Virginia, it is a back office that keeps orders, split shipments, preorders, inbound containers and billing in one place. For a rental company, it is a sales desk where reps search two inventories at once and build a client-ready sheet to print, save as PDF, text or share by link. For a Virginia retailer, it is a storefront with more than 1,400 products, plus the order desk and packing screen its staff works from, with checkout through a hosted processor and no card data on the site.

The properties he runs

This site is a working example of the same approach. The free tools at kellywm.com are open to anyone, with no email wall in front of them, because a tool that only works after you hand over your address is a lead form in disguise. The learning library is written the same way: plain answers to the questions owners actually ask, not filler written for search engines.

Brandon also runs his own lead-generation sites, in the same trades he builds for clients. They are where new ideas get tested first. If an idea does not earn its place on his own property, it does not get sold to yours. Working his own sites is also how he stays current on what search and AI engines reward this year, rather than what worked five years ago.

Software he ships under his own name

Brandon also builds software of his own. As Founder and Chief Software Engineer of SaaS Kingdom, he builds software for the trades and Shopify stores. Seven are built for the trades, from a Florida mechanic's-lien deadline engine to a margin guard for dock and seawall builders, each on its own Cloudflare Worker with its own database. The newest, SearchSmith, is search and merchandising for Shopify stores. It searches three ways at once: by keyword, with typo tolerance; by meaning, so a shopper's own phrasing still finds the product; and by exact SKU or barcode. It runs in production on a live store of more than 24,000 products, and on a public demo store whose merchant console is open with no sign-in.

The same standards that run a production search engine run a client's site. On SearchSmith, the code a shopper's phone downloads before search appears is 7,509 bytes gzipped, and a size budget enforces it on every deploy. It answers shopper questions from the store's own guides and policy pages, every sentence carries a citation that is machine-checked, and when nothing on the site covers a question, it says so. That is the bar a client's website gets built to: fast on a phone, honest about what it knows, and checked before it ships.

Why you deal with the builder directly

The reason this matters is simple. When the person who builds the work also answers the phone, you get straight answers about what is worth doing and what is not. There is no incentive to sell you a bigger package, because there are no packages. Everything is month to month, there is no long-term contract, and you own your site, your content, and your accounts. If you ever leave, you take all of it with you.

Prices are out in the open, too. Custom builds run $3,500 to $12,000 or more, one time. Ongoing SEO runs $1,500 to $3,500 a month for most businesses, and more in competitive or multi-location markets. To sanity-check a number, the what should you pay tool will walk you through it. When you are ready, call (407) 694-2055 or send a text, email [email protected], or ask for a quote.

Ask for a quote

Tell me what you're trying to build.

A free 30-minute call with the person who would do the work. You get a straight read on your market, what the build would take, and what it would cost. No packages, no long-term contract, and you own everything.

Book a consultation Call (407) 694-2055 Send a text
Orlando, FL · Working nationwide since 2008 · [email protected]